Article 8
Protection of end-users' terminal equipment information stored in and related to end-users’
terminal equipment
1. The use of processing and storage capabilities of terminal equipment and the
collection of information from end-users’ terminal equipment, including about its
software and hardware, other than by the end-user concerned shall be prohibited,
except on the following grounds:
(a) it is necessary for the sole purpose of carrying out the transmission of an electronic
communication over an electronic communications network; or
(b) the end-user has given his or her consent. In particular, consent may be expressed
by continuing the use of an information society service, having been provided with
clear and comprehensive information that this action by the end-user signifies
consent. Access to website content may still be made conditional on the well-
informed acceptance of a cookie or similar device, if it is used for a legitimate
purpose; or
(c) it is necessary for providing an information society service requested by the end-
user; or
(d) if it is necessary for web audience measuring, provided that such measurement is
carried out by the provider of the information society service requested by the end-
user or by a third party, or by third parties jointly, on behalf of the one or more
providers of the information society service provided that conditions laid down
in Article 28, or where applicable Article 26, of Regulation (EU) 2016/679 are
met; or
(da) it is necessary to maintain or restore the security of information society services
or terminal equipment of the end-user, prevent fraud or detect technical faults
for the duration necessary for that purpose; or
(e) it is necessary for a software update provided that:
(i) such update is necessary for security reasons and does not in any way change
the privacy settings chosen by the end-user are not changed in any way,
(ii) the end-user is informed in advance each time an update is being installed,
and
(iii) the end-user is given the possibility to postpone or turn off the automatic
installation of these updates; or
(f) it is necessary to locate terminal equipment when an end-user makes an
emergency communication either to the single European emergency number
‘112’ or a national emergency number, in accordance with Article 13(3).
(g) it is necessary for the purpose of the legitimate interests pursued by a service
provider to use processing and storage capabilities of terminal equipment or to
collect information from an end-user’s terminal equipment, except when such
interest is overridden by the interests or fundamental rights and freedoms of the
end-user.
The end-user’s interests shall be deemed to override the interests of the service
provider where the end user is a offer for the service is directly aimed to a child or
where the service provider processes, stores or collects the information
to specifically determine the nature and characteristics of the personally
identified specific end-user or to build an individual profile attributed to of the
personally identified specific end-user or the processing, storage or collection of
the information by the service provider contains special categories of personal
data as referred to in Article 9(1) of Regulation (EU) 2016/679.
1a. Service providers using processing and storage capabilities of the end-user’s
terminal equipment or collecting information from the end-user’s terminal
equipment pursuant to paragraph 1(g) shall may share the information with any
third party other than its processors, acting in accordance with Article 28 of
Regulation (EU) 2016/679 mutatis mutandis, unless it has been made anonymous
and provided that appropriate technical and oragnisational measures such as
pseudonymisation and encryption are applied. Prior to any use of processing or
storage facilities in, or collection of information from the end-user’s terminal
equipment, the service provider shall:
Alternative propsal Art. 8 para 1 a:
1a. Service providers using processing and storage capabilities of the end-user’s
terminal equipment or collecting information from the end-user’s terminal
equipment pursuant to paragraph 1(g) shall may share the information with any
third party other than its processors, provided that conditions laid down in acting
in accordance with Article 28 or where applicable Article 26, of Regulation (EU)
2016/679 are met mutatis mutandis, unless it has been made anonymous and
appropriate technical and oragnisational measures such as pseudonymisation and
encryption are applied. Prior to any use of processing or storage facilities in, or
collection of information from the end-user’s terminal equipment, the service
provider shall:
(a) carry out an assessment of the impact of the use of the processing and storage
capabilities or the collection of information from the end-users’ terminal
equipment and of the envisaged processing on the confidentiality of
communications and the privacy of end-users in accordance with Article 35 of
Regulation (EU) 2016/679, which may result in the prior consultation of the
supervisory authority in accordance with Article 36(1) to (3) of Regulation (EU)
2016/679;
(b) inform the end-user of the envisaged processing operations based on paragraph
1(g) and of the end-user’s right to object to such processing, free of charge, at
any time, and in an easy and effective manner; and
c) implement appropriate technical and organsational measures, such as
pseudonymisation and encryption.
2. The collection of information emitted by terminal equipment of the end-user to
enable it to connect to another device and, or to network equipment shall be
prohibited, except if on the following grounds:
(a) it is done exclusively in order to, for the time necessary for, and for the purpose of
establishing or maintaining a connection; or
(b) the end-user has given his or her consent; or
(c) it is necessary for the purpose of statistical counting that is limited in time and
space to the extent necessary for this purpose and the data is made anonymous
or erased as soon as it is no longer needed for this purpose,
(d) it is necessary for providing a service requested by the end-user.
(b)2a. For the purpose of paragraph 2 points (b) and (c), a clear and prominent notice is
shall be displayed informing of, at least, the modalities of the collection, its purpose,
the person responsible for it and the other information required under Article 13 of
Regulation (EU) 2016/679 where personal data are collected, as well as any measure
the end-user of the terminal equipment can take to stop or minimise the collection.
2b. For the purpose of paragraph 2 points (b) and (c), Tthe collection of such
information shall be conditional on the application of appropriate technical and
organisational measures to ensure a level of security appropriate to the risks, as set
out in Article 32 of Regulation (EU) 2016/679, have been applied.
3. The information to be provided pursuant to point (b) of paragraph 2a may be
provided in combination with standardized icons in order to give a meaningful
overview of the collection in an easily visible, intelligible and clearly legible manner.
4. The Commission shall be empowered to adopt delegated acts in accordance with
Article 257 determining the information to be presented by the standardized icon and
the procedures for providing standardized icons.
(20a) End-users are often requested to provide consent to the storage and access to
stored data in their terminal equipment, due to the ubiquitous use of tracking
cookies and similar tracking technologies. As a result, end-users may be
overloaded with requests to provide consent. This can lead to a situation where
consent request information is no longer read and the protection offered by
consent is undermined. Implementation of technical means in electronic
communications software to provide specific and informed consent through
transparent and user-friendly settings, can be useful to address this issue. Where
available and technically feasible, an end user may therefore grant, through
software settings, consent to a specific provider for the use of processing and
storage capabilities of his or her terminal equipment for one or multiple specific
purposes across one or more specific services of that provider. For example, an
end-user can give consent to the use of certain types of cookies by whitelisting one
or several providers for their specified purposes. Providers of software are
encouraged to include settings in their software which allows end-users, in a user
friendly and transparent manner, to manage consent to the storage and access to
stored data in their terminal equipment by easily setting up and amending
whitelists and withdrawing consent at any moment.
(21) Exceptions to the obligation to obtain consent to make uUse of the processing and
storage capabilities of terminal equipment or to access to information stored in
terminal equipment without the consent of the end-user should be limited to
situations that involve no, or only very limited, intrusion of privacy. For instance,
consent should not be requested for authorizing the technical storage or access which
is strictly necessary and proportionate for the legitimate purpose of enabling the use of
providing a specific service explicitly requested by the end-user. This may include the
storing of cookies for the duration of a single established session on a website to keep
track of the end-user’s input when filling in online forms over several pages,
authentication session cookies used to verify the identity of end-users engaged in
online transactions or cookies used to remember items selected by the end-user
and placed in shopping basket. In the area of IoT services which rely on/deploy
connected devices (such as connected thermostats, connected medical devices,
smart meters or automated and connected vehicles), the use of the processing and
storage capacities of those devices and access to information stored therein
should not require consent to the extent that such use or access is necessary for
the provision of the service requested by the end-user. For example, storing of
information in or accessing information from a smart meter might be considered
as necessary for the provision of a requested energy supply service to the extent
the information stored and accessed is necessary for the stability and security of
the energy network or for the billing of the end-users' energy consumption
In some cases the use of processing and storage capabilities of terminal
equipment and the collection of information from end-users' terminal equipment
may also be necessary for providing an information society service, requested by
the end-user, such as services provided to safeguard freedom of expression and
information including for journalistic purposes, such as online newspaper or
other press publications as defined in Article 2(4) of Directive (EU) 2019/790,
that is wholly or mainly financed by advertising provided that, in addition, the
end-user has been provided with clear, precise and user-friendly information
about the purposes of cookies or similar techniques and has accepted such use. In
some cases the use of processing and storage capabilities of terminal equipment and
the collection of information from end-users' terminal equipment may also be
necessary for providing an information society service, requested by the end-user,
such as services provided to safeguard freedom of expression and information
including for journalistic purposes, such as online newspaper or other press
publications as defined in Article 2(4) of Directive (EU) 2019/790, that is wholly or
mainly financed by advertising provided that, in addition, the end-user has been
provided with clear, precise and user-friendly information about the purposes of
cookies or similar techniques and has accepted such use.
To the extent that use is made of processing and storage capabilities of terminal
equipment and information from end-users’ terminal equipment is collected for
other purposes than for what is necessary for the purpose of carrying out the
transmission of an electronic communication over an electronic communications
network or for the provision of the service requested, consent should be required. In
such a scenario, consent should normally be given by the end-user who requests the
service from the provider of the service.
(21a) Cookies can also be a legitimate and useful tool, for example, in assessing the
effectiveness of a delivered information society service, for example of website
design and advertising or by helping to measureing web traffic to the numbers of
end-users visiting a website, certain pages of a website or the number of end-users
of an application. This is not the case, however, regarding cookies and similar
identifiers used to determine the nature of who is using the site, which always
require the consent of the end-user. Information society providers that engage in
configuration checking to provide the service in compliance with the end-user's
settings and the mere logging of the fact that the end-user’s device is unable to receive
content requested by the end-user should not constitute access to such a device or use
of the device processing capabilities.
(21b) The legitimate interests of a service provider could provide a legal basis to use
processing and storage capabilities of terminal equipment or to collect
information from an end-user’s terminal equipment, provided that such interests
are not overridden by the interests or the fundamental rights and freedoms of the
end-user, taking into consideration the reasonable expectations of end-users
based on her or his their relationship with the provider. The demonstration of a
legitimate interest requires careful assessment, in particular whether an end-
users can reasonably expect that the use of processing and storage capabilities of
her or his their terminal equipment or the collection of information from it, may
take place. Only if the results of the balancing test undertaken by the service
provider demonstrate that its legitimate interest is not overridden by the interests
and the fundamental rights and freedoms of the end-user, can the service
provider rely on that legal basis.
A legitimate interest could be relied upon where the end-users could reasonably
expect such storage, processing or collection of information in or from her or his
their terminal equipment in the context of an existing customer relationship with
the service provider. For instance, maintaining or restoring the security of
information society services or of the end-user’s terminal equipment, or
preventing fraud or detecting technical faults might consititute a legitimate
interest of the service provider.
Similarly, using the processing storage capabilities of terminal equipment is to fix
security vulnerablities and other security bugs, provided that such updates do not
in any way change the functionality of the hardware or software or the privacy
settings chosen by the end-user and the end-user has the possibility to postpone
or turn off the automatic installation of such updates. Software updates that do
not exclusively have a security purpose, for example those intended to add new
features to an application or improve its performance, should not be considered
as a legitimate interest.
A legitimate interest could also be relied upon by a service provider whose
website content or services are accessible without direct monetary payment and
wholly or mainly financed by advertising, provided that these services safeguard
the freedom of expression and information including for journalistic purposes,
such as online newspaper or other press publications as defined in Article 2(4) of
Directive (EU) 2019/790, or audiovisual media services as defined in Article
1(1)(a)(i) of Directive 2010/13/EU1 and the end-user has been provided with clear,
precise and user-friendly information about the purposes of the cookies or
similar techniques used and has accepted not objected to such use.
Conversely, a provider should not be able to rely upon legitimate interests if the
storage or processing of information in the end-user’s terminal equipment or the
information collected from it were to be used to determine the nature or
characteristics on an specific end-user or to build an individual profile of for
attribution to an specific end-user. In such cases, the end-user’s interests and
fundamental rights and freedoms override the interest of the service provider, as
1
As amended by Directive (EU) 2018/1808
such processing operations can seriously interfere with one's private life, for
instance when used for segmentation purposes, to monitor or segment the
behaviour of a specific end-user or to draw conclusions concerning his or her
private life. A legitimate interest should not exist if the information stored or
processed in, or collected from, an end-user’s terminal equipment includes
special categories of personal data, as referred to in Article 9 (1) of Regulation
(EU) 2016/679.
Consent should not be necessary either when the purpose of using the processing
storage capabilities of terminal equipment is to fix security vulnerablities and
other security bugs, provided that such updates do not in any way change the
functionality of the hardware or software or the privacy settings chosen by the
end-user and the end-user has the possibility to postpone or turn off the
automatic installation of such updates. Software updates that do not exclusively
have a security purpose, for example those intended to add new features to an
application or improve its performance, should not fall under this exception.
(21c) Where a service provider invokes a legitimate interest, certain additional
conditions should be met and safeguards should be respected, including an
impact assessment and where appropriate the consultation of the supervisory
authority by the service provider. In addition, the service provider should not
share the information with third parties other than its processors, only in
accordance with Article 28 of Regulation (EU) 2016/679, unless it has been
previously anonymised provided that appropriate technical and oragnisational
measures such as pseudonymisation and encryption are applied. The service
provider should, where necessary, implement appropriate security measures, such as
encryption and pseudonymisation to ensure privacy of the end-users. Moreover,
the end-user should be provided with information about these processing
operations taking place and be given the right to object to such operations.
Alternative Proposal Recital 21 c
(21c) Where a service provider invokes a legitimate interest, certain additional
conditions should be met and safeguards should be respected, including an
impact assessment and where appropriate the consultation of the supervisory
authority by the service provider. In addition, the service provider should not
share the information with third parties other than its processors, only in
accordance with Article 28, or where applicable Article 26, of Regulation (EU)
2016/679, unless it has been previously anonymised provided that appropriate
technical and oragnisational measures such as pseudonymisation and encryption
are applied. The service provider should, where necessary, implement appropriate
security measures, such as encryption and pseudonymisation to ensure privacy of
the end-users. Moreover, the end-user should be provided with information about
these processing operations taking place and be given the right to object to such
operations.
Brussels, 27 February 2020
e-Privacy Regulation: European newspaper and magazine publishers express remaining concerns with
the latest Croatian Presidency’s ePrivacy proposal dated 21 February 2020
Dear Deputy Permanent Representative,
We write to you on behalf of EMMA (the European Magazine Media Association) and ENPA (the
European Newspapers’ Publishers’ Association), which together represent the vast majority of the
European press sector, with regards to the latest Croatian Presidency’s text on the ePrivacy Regulation
amending Articles 6 and 8 and the corresponding Recitals.
We acknowledge the Presidency’s efforts to ensure proper conditions for the press sector to thrive in
the digital environment and, in doing so, to uphold and protect media pluralism. However, we remain
concerned regarding the practicability of the recently proposed provisions. Unfortunately, the latest
text published on 21 February 2020 does not yet contain all necessary safeguards to ensure a
competition neutral regulation.
We welcome the introduction in Art. 8 of the new text of the possibility to access the terminal
equipment on the basis of a legitimate interest of the service provider, thereby recognising the
legitimate interests of advertising-financed digital media, by applying a balance of interest test for
data processing.
Unfortunately, the new provision is weakened by considerable restrictions which do not only
undermine the applicability of the provision but also go far beyond the standards laid out in the GDPR.
As a result, the proposal would be impracticable and unenforceable for European online media. The
unintended consequence will be that the main beneficiaries of the proposed provisions, will be again
those very few companies in the platform economy, which due to their “log-in” business models,
already enjoy a dominant position in the market today.
In practice, the new provisions would not function for any of the services which need to collaborate
with third parties, namely the vast majority of media houses and digital publishers within the
European Union, but would only favour those digital full-range players which are able to operate
without.
In particular, as a minimum, the following clarifications are necessary, in order to safeguard the
financial viability of a free and independent press and media ecosystem in Europe.
Firstly, the legal design of Art. 8 I g) is problematic: authorisation for processing is given only to first
parties and their processors, thereby excluding joint controllership and rendering the involvement of
digital ad-tech parties impossible. Under the test established by the ECJ the involvement of digital ad-
tech parties will trigger joint controllership. As a result, the proposal is a step backwards compared
with the GDPR. GDPR fully acknowledges third parties (re to their positioning and their interests, i.e.
irrespective if they serve as processor or joint controller) in the weighing of interests.
Secondly, the requirement of anonymisation for sharing data with third parties cannot be fulfilled in
regard to the use of identifiers and markers. The article should use the term „pseudonymisation“ in
order to avoid the factual ban. This would ensure a high level of protection for processing operations,
while at the same time ensuring that they remain within the scope of application and supervision of
data protection supervisory authorities.
Thirdly, but not lastly, while we welcome the wording in Recital 21b, which states that services which
safeguard the freedom of expression and information, including with journalistic purpose, should be
able to rely on a legitimate interest for the processing of data, we regret however the inadequacy in
Recital 21b of the new text mentioning the requirement for the end-user to “accept such use”. For a
recital on weighing up interests, however, one would expect it to read "not objected". The meaning
of “has accepted“ is almost identical with „has consented“. This is inconsistent to the balance of
interest test and should be removed.
Additionally, it must be emphasised that maintaining the possibility to condition access to their
services remains absolutely crucial for the press sector. Being mindful of press publishers’ digital
business models and considering the economic realities of individual publishing houses, conditionality
must be acknowledged as a full right regardless of other provisions.
While it is the merit of the Croatian Presidency to aim for a more balanced Regulation and to gear the
proposals towards an intelligent set of rules based on coherence with the GDPR, we feel that a more
thorough reflection is necessary. A few but vital corrections are required in order to really ensure a
balanced Council proposal which will benefit the European Digital Single Market and stand the test of
the future negotiations with the European Parliament.
Yours sincerely,
Ilias Konteas
Executive-Director EMMA-ENPA
[email protected]
[email protected]