WORLD HEALTH ORGANIZATION
ORGANISATION MONDIALE DE LA SANTÉ
WELTGESUNDHEITSORGANISATION
ВСЕМИРНАЯ ОРГАНИЗАЦИЯ ЗДРАВООХРАНЕНИЯ
Date: 08 February 2022
REGIONAL OFFICE FOR EUROPE
BUREAU RÉGIONAL DE L’EUROPE
REGIONALBÜRO FÜR EUROPA
Mr Tanel Kiik
ЕВРОПЕЙСКОЕ РЕГИОНАЛЬНОЕ БЮРО Minister of Health and Labour
Head office:
Ministry of Social Affairs
UN City, Marmorvej 51, Suur-Ameerika 1
DK-2100 Copenhagen Ø, Denmark Tallinn 10129
Tel.: +45 45 33 70 00; Fax: +45 45 33 70 01
Email:
[email protected] Estonia
Website: http://www.euro.who.int
Our reference: Your reference:
Notre référence: Votre référence:
Unser Zeichen: Ihr Zeichen:
См. наш номер: На Ваш номер:
Dear Sir,
Invitation to participate in a high-level panel discussion at the launch of the Alcohol Signature
Initiative of the WHO/Europe NCD Advisory Council in Vilnius, Lithuania, 23 February 2022
In response to the pressing need to reduce noncommunicable diseases (NCDs) and their risk factors
across the Region, I have established the Advisory Council on Innovation for Noncommunicable
Diseases. The Council Members, who are leading experts from governments, academia, think tanks,
and professional and civil society organizations, are currently developing an energized roadmap
centred on Signature Initiatives to accelerate progress towards the NCD targets.
It is with great pleasure that I invite you to the launch of the Alcohol Tax Signature Initiative, which
aims to accelerate the implementation of alcohol tax in the Region. As part of the launch, we will
present the main findings of a modelling study on alcohol taxation and mortality, which is going to be
published in Lancet Regional Health Europe, a copy of which you can find in the attachment.
We invite you to participate in a moderated panel discussion alongside other representatives of
Member States, which will take place online at 12:00−13:30 CET.
We will also be grateful for the assistance in reaching out to a representative of the Ministry of
Finance, considering the profile of the event and with the aim of developing an intersectoral dialogue
in the field of pricing policies. We hope that you will be able to accept this invitation and we look
forward to your response.
Yours very truly,
Dr Hans Henri P. Kluge
Regional Director
UN City, Marmorvej 51 Tel.: +45 45 33 70 00 Email:
[email protected]
DK-2100 Copenhagen Ø Fax: +45 45 33 70 01 Website: http://www.euro.who.int
Denmark
Enclosures:
Scope and purpose
Provisional programme
Unpublished manuscript of the alcohol tax share modelling study to appear in the Lancet Regional Health Europe
Copy for information to:
Ms Elen Ohov, Adviser, European Union Affairs and International Co-operation Department, Ministry of Social Affairs,
Suur-Ameerika 1, Tallinn 10122, Estonia
Ms Triin Uusberg, Head, European and International Coordination Department, Ministry of Social Affairs, Suur-Ameerika
1, Tallinn 10129, Estonia
H.E. Ms Katrin Saarsalu-Layachi, Ambassador Extraordinary and Plenipotentiary, Permanent Representative Permanent
Mission of the Republic of Estonia to the United Nations Office and other international organizations in Geneva, Chemin
du Petit-Saconnex 28A, Genève CH-1209, Switzerland
H.E. Mr William Mart Laanemäe, Ambassador Extraordinary and Plenipotentiary Embassy of the Republic of Estonia,
Frederiksgade 19, 4th floor, Copenhagen K 1265, Denmark
Ms Kristina Köhler, Liaison Officer, WHO Country Office, Estonia, Paldiski Road 81, Tallinn 10617, Estonia
–2–
Saatja: KONOVALOVA, Natalia <
[email protected]>
Saadetud: 10.02.2022 11:15
Adressaat: Tanel Kiik <
[email protected]>; Triin Uusberg
<
[email protected]>; Elen Ohov <
[email protected]>
Koopia: Triin Uusberg <
[email protected]>; SM Info <
[email protected]>;
<
[email protected]>; <
[email protected]>; <
[email protected]>;
<
[email protected]>; KÖHLER, Kristina <
[email protected]>; Carina
Ferreira-Borges <
[email protected]>; NEUFELD, Maria
<
[email protected]>
Teema: Invitation to a high-level panel discussion at the launch of the
Alcohol Signature Initiative of the WHO/Europe NCD Advisory Council in
Vilnius, Lithuania, 23 February 2022.
Dear Sir,
I am honored to share the invitation from Dr Hans Henri P. Kluge, the
WHO Regional Director for Europe, to participate in a high-level panel
discussion at the launch of the Alcohol Signature Initiative of the
WHO/Europe NCD Advisory Council in Vilnius, Lithuania, 23 February 2022.
Thank you,
Best regards,
Natalia Konovalova
Programme Assistant
WHO European Office for Prevention and
Control of Noncommunicable Diseases (NCD Office)
Moscow, Russian Federation
Office:+ 7495 787 21 16
E-mail:
GPN: 78135
WORLD HEALTH ORGANIZATION ORGANISATION MONDIALE DE LA SANTÉ
REGIONAL OFFICE FOR EUROPE BUREAU RÉGIONAL DE L'EUROPE
WELTGESUNDHEITSORGANISATION ВСЕМИРНАЯ ОРГАНИЗАЦИЯ ЗДРАВООХРАНЕНИЯ
REGIONALBÜRO FÜR EUROPA ЕВРОПЕЙСКОЕ РЕГИОНАЛЬНОЕ БЮРО
Alcohol taxes to save lives: a best practice /3
symposium for the WHO European Region
Launch of the alcohol signature initiative of the
WHO/Europe NCD Advisory Council
4 February 2022
Hybrid event, Vilnius, Lithuania
23 February 2022 Original: English
09.00 – 13.30 CET
Provisional programme
09.00-09.15 Opening and welcome remarks
Arūnas Dulkys, Minister of Health, Republic of Lithuania [TBC]
Ingrida Zurlytė, Head, WHO Country Office in Lithuania
Nino Berdzuli, Director of the Division of Country Health Programmes, WHO
Regional Office for Europe
09.15-10.15 Demonstrating impact for policy change – the Baltics alcohol mortality
project
10 minutes Mindaugas Štelemėkas
Saving lives and generating revenue: the success of alcohol taxation in
Lithuania and on overview of the Baltics mortality project
Relika Stoppel
10 minutes Economic implications of changing in sales policy in Estonia
Laura Isajeva
10 minutes Alcohol taxation policy changes in Latvia: past and future
Kinga Janik-Koncewicz [TBC]
The cost on non-action: the rise of alcohol-related deaths in Poland and
10 minutes opportunities for alcohol taxation
10 minutes Questions from the floor and discussion
10.15-10.30 Short active break
10.30-11.50 Launch of the alcohol signature initiative of the WHO/Europe NCD Advisory
Council
3 minutes Eric Carlin, WHO European Office for NCDs
Provisional programme
Page 2
Welcome remarks by moderator and brief introduction of the alcohol
taxation SI of WHO/Europe
8 minutes Franco Sassi, Professor, Centre for Health Economics and Policy Innovation,
Imperial College Business School, UK, Member of WHO/Europe NCD Advisory
Council
Alcohol taxes as health taxes: the current state of pricing policies for alcohol,
8 minutes tobacco and sugar-sweetened beverages in the WHO European Region
Sara Seranno-Zuazua, Directorate General for Taxation and Customs Union,
European Commission [TBC]
Review of tax legislation on alcohol and the cross-border purchase of alcohol
8 minutes product in the EU to inform the EU beating cancer plan: opportunities for
improved public health
Jürgen Rehm, Professor, Institute for Mental Health Policy Research &
8 minutes Campbell Family Mental Health Research Institute, Centre for Addiction and
Mental Health (CAMH), Canada, Member of WHO/Europe NCD Advisory
Council
Alcohol taxes to save lives: what would happen to mortality in WHO/Europe
8 minutes if we had a minimum level of alcohol taxation?
Michele Cecchini, Organisation for Economic Co-operation and Development
Alcohol taxes to spend less: what would happen to healthcare expenditures
8 minutes and workforce productivity in WHO/Europe if we had a minimum level of
alcohol taxation?
Jenni Oksanen, Ministerial Adviser, Finnish Ministry of Finance [TBC]
What can be learned from raising alcohol tax in Finland – implications for
intersectoral dialogue
Aurelijus Veryga, Parliament of the Republic of Lithuania, Member of
WHO/Europe NCD Advisory Council [TBC]
Addressing barriers for alcohol taxation and resisting the industry’s' pressure
for better health policies – the Lithuanian experience
Questions from the floor and discussion
11.50-12.00 Short break
12.00-13.25 Implications for alcohol policies in Europe and beyond – a high level round
table discussion
Welcome address by WHO Regional Director for Europe
Hans Kluge, WHO Regional Director for Europe
Welcome remarks by moderator and brief explanation of panel discussion
format
Ilona Kickbusch, Director, Global Health Centre, Graduate Institute of
International and Development Studies in Geneva [TBC]
Provisional programme
Page 3
Success stories and missed opportunities for alcohol pricing in the Baltic
States
Lithuania
Arūnas Dulkys, Minister of Health, Republic of Lithuania [TBC]
Gintarė Skaistė, Minister of Finance, Republic of Lithuania [TBC]
Ingrida Zurlytė, Head, WHO Country Office in Lithuania
Latvia
Daniels Pavļuts, Minister of Health, Republic of Latvia [TBC]
Jānis Reirs, Minister of Finance, Republic of Latvia [TBC]
Uldis Mitenbergs, Liaison Officer, WHO Country Office in Latvia [TBC]
Estonia
Tanel Kiik, Minister of Health, Republic of Estonia [TBC]
Keit Pentus-Rosimannus, Minister of Finance, Republic of Estonia [TBC]
Kristina Köhler, Liaison Office, WHO Country Office in Estonia [TBC]
The potential of alcohol pricing policies to improve public health in Germany
Burkhard Blienert, Federal Government Commissioner for Addiction and Drug
Issues [TBC]
“It’s Everywhere’—Alcohol’s Public Face and Private Harm”: main findings of
the 2019 Commission report and opportunities for better polies
Baroness Finlay of Llandaff, Chair of the Commission on Alcohol Harm [TBC]
13.25-13.30 Closing statement
Carina Ferreira-Borges, a.i. Director for NCDs, Programme Manager Alcohol
and Illicit Drugs, WHO Regional Office for Europe
WORLD HEALTH ORGANIZATION ORGANISATION MONDIALE DE LA SANTÉ
REGIONAL OFFICE FOR EUROPE BUREAU RÉGIONAL DE L'EUROPE
WELTGESUNDHEITSORGANISATION ВСЕМИРНАЯ ОРГАНИЗАЦИЯ ЗДРАВООХРАНЕНИЯ
REGIONALBÜRO FÜR EUROPA ЕВРОПЕЙСКОЕ РЕГИОНАЛЬНОЕ БЮРО
Alcohol taxes to save lives: best practice
symposium for the WHO European Region
Launch of the alcohol signature initiative
of the WHO/Europe NCD Advisory Council
Hybrid event, Vilnius, Lithuania 4 February 2022
23 February 2022 Original: English
09:00–13:30 CET
Scope and purpose
The most effective and cost-effective way to control noncommunicable diseases (NCDs) is to
tax products that represent major risk factors for public health, such as alcohol, tobacco and
sugar-sweetened beverages. The main goal of such taxes is to improve public health and
strengthen disease prevention; however, the fiscal impact is positive as well.
Unlike tobacco, where a clear recommendation exists that tax should make up at least 75% of
the retail price of the most common cigarette brands to reduce the harms of tobacco, alcohol
taxes have historically been regarded as fiscal measures, rather than health taxes that are levied
on harmful products. Compared with other evidence-based policy measures recommended by
WHO, alcohol pricing policies are the least implemented interventions in the WHO European
Region. As well as this, many countries do not adjust their tax on alcohol for inflation. Some
and have very low excise tax or no tax on certain alcoholic beverages.
This hybrid symposium will take place in Vilnius, Lithuania and bring together experts from
the international project "Evaluation of the impact of alcohol control policies on morbidity and
mortality in Lithuania and other Baltic states", which is funded by the US National Institute on
Alcohol Abuse and Alcoholism to investigate the effects of alcohol policies implemented in
Lithuania, Latvia and Estonia. The meeting will provide the opportunity to reflect on the
evidence emerging from this project, including thinking about lessons that can be learned for
other geographical contexts.
The findings of a new modelling study published in the Lancet Regional Health Europe will
also be presented; estimating how many lives could be saved annually if countries across the
WHO European Region were to introduce a minimum level of tax in the final retail prices of
alcohol.
Optimizing alcohol pricing policies through introducing a WHO benchmark for a minimum tax
share in prices of alcoholic beverages, similar to that outlined for tobacco, can yield benefits
for the health and economic sectors. To encourage and support such moves, as part of this
event, the WHO Regional Office for Europe will launch its NCD Advisory Council Signature
Initiative on alcohol tax as health tax.
The presentation of the signature initiative will be followed by discussions of high-level
representatives from Member States, the European Commission and the OECD, which will
include exploration of how the evidence that is emerging can inform public health policies at
Member State, regional and global levels.
The working language of the meeting will be English, and simultaneous interpretation into
Lithuanian and Russian will be provided.
The Lancet Regional Health - Europe
Impact of introducing a minimum alcohol tax share in retail prices on alcohol-
attributable mortality in the WHO European Region: a modelling study
--Manuscript Draft--
Manuscript Number:
Article Type: Article (Original Research)
Section/Category:
Keywords: Alcohol; alcohol-attributable burden; Europe; health tax; taxation
Corresponding Author: Maria Neufeld
Moscow, Москва RUSSIAN FEDERATION
First Author: Maria Neufeld
Order of Authors: Maria Neufeld
Pol Rovira, MSc
Carina Ferreira-Borges, PhD
Carolin Kilian, PhD
Franco Sassi, PhD
Aurelijus Veryga, PhD
Jürgen Rehm, PhD
Manuscript Region of Origin: RUSSIAN FEDERATION
Abstract: Background
Alcohol use and its burden constitute one of the largest public health challenges in the
WHO European Region. Raising alcohol taxes is a cost-effective “best buy” measure to
reduce alcohol consumption, but its implementation remains uneven. This paper
provides an overview of existing tax structures in 50 countries and subregions of the
Region, estimates their proportions of tax on retail prices of beer, wine, and spirits, and
quantifies the number of deaths that could be averted annually if these tax shares were
raised to a minimum level.
Methods
Review of databases and statistical reports on taxes and mean retail prices of alcohol
beverages in the Region. Affordability was calculated based on alcohol prices,
adjusted for differences in purchasing power. Consumption changes and averted
mortality were modelled assuming two scenarios. In Scenario 1, a minimum excise tax
share level of 25% of the beverage-specific retail price was assumed for all countries.
In Scenario 2, in addition to a minimum excise tax share level of 15% it was assumed
that per unit of ethanol minimal retail prices were the same irrespective of alcoholic
beverages (equalisation). Sensitivity analyses were conducted for different price
elasticities.
Findings
Alcohol is very affordable in the Region and alcohol taxes have clearly been under-
utilized as a public health measure, constituting on average only 5·7%, 14·0% and
31·3% of the retail prices of wine, beer, and spirits, respectively. Tax shares were
higher in the eastern part of the Region compared to the EU, where various countries
did not have excise taxes on wine. Annually, the introduction of a minimum tax share of
25% (Scenario 1) could avert 40,033 (95% CI: 38,054-46,097) deaths in the WHO
European Region (with 753,454,300 inhabitants older than 15 years of age). If a 15%
tax share with equalisation were implemented (Scenario 2), 132,906 (95% CI:
(124,691-151,674) deaths could be averted. All sensitivity analyses with different
Powered by Editorial Manager® and ProduXion Manager® from Aries Systems Corporation
elasticities yielded outcomes close to those of the main analyses.
Interpretation
Similar to tobacco taxes, increasing alcohol taxes should be considered to be a health-
based measure aimed at saving lives. Many countries have hesitated to apply higher
taxes to alcohol, but the present results show a clear health benefit as a result of
implementing a minimum tax share.
Powered by Editorial Manager® and ProduXion Manager® from Aries Systems Corporation
Manuscript Click here to view linked References
Impact of introducing a minimum alcohol tax share in retail prices on
alcohol-attributable mortality in the WHO European Region: a
modelling study
Maria Neufeld (MSc)1, Pol Rovira (MSc)2, Carina Ferreira-Borges (PhD)1, Carolin Kilian (PhD)3, Franco
Sassi (PhD)4, Aurelijus Veryga (PhD)5, Jürgen Rehm (PhD)2,4, 6-10
1. WHO European Office for the Prevention and Control of Noncommunicable Diseases, 9 Leontyevsky
Pereulok, 125009 Moscow, Russian Federation
2. Program on Substance Abuse & designated WHO Collaborating Centre, Public Health Agency of
Catalonia, 81-95 Roc Boronat St., 08005, Barcelona, Spain
3. Institute of Clinical Psychology and Psychotherapy, Technische Universität Dresden, Chemnitzer Straße
46, Dresden, 01187, Germany
4. Centre for Health Economics and Policy Innovation, Imperial College Business School, Exhibition Road,
London SW7 2AZ, United Kingdom
5. Parliament of the Republic of Lithuania, Committee of Health, Gedimino pr. 53, Vilnius, Lithuania
6. Institute for Mental Health Policy Research, Centre for Addiction and Mental Health (CAMH), 33 Ursula
Franklin Street, Toronto, Ontario, Canada, M5S 2S1
7. Center for Interdisciplinary Addiction Research (ZIS), Department of Psychiatry and Psychotherapy,
University Medical Center Hamburg-Eppendorf (UKE), Martinistraße 52, 20246 Hamburg, Germany
8. Dalla Lana School of Public Health & Department of Psychiatry, University of Toronto, 155 College
Street, 6th Floor, Toronto, Ontario, Canada, M5T 3M7
9. Campbell Family Mental Health Research Institute, Centre for Addiction and Mental Health, 33 Ursula
Franklin Street Street, Toronto, Ontario, M5S 3M1, Canada
10. I.M. Sechenov First Moscow State Medical University (Sechenov University), Trubetskaya Street 8, b. 2,
Moscow, 119991, Russian Federation
Corresponding author:
Maria Neufeld
Address: WHO European Office for the Prevention and Control of Noncommunicable Diseases (NCD Office), 9
Leontyevsky Pereulok, 125009 Moscow, Russian Federation
Email:
[email protected]
Phone: +7 916 9872013
1
Abstract
Background
Alcohol use and its burden constitute one of the largest public health challenges in the WHO European
Region. Raising alcohol taxes is a cost-effective “best buy” measure to reduce alcohol consumption, but
its implementation remains uneven. This paper provides an overview of existing tax structures in 50
countries and subregions of the Region, estimates their proportions of tax on retail prices of beer, wine,
and spirits, and quantifies the number of deaths that could be averted annually if these tax shares were
raised to a minimum level.
Methods
Review of databases and statistical reports on taxes and mean retail prices of alcohol beverages in the
Region. Affordability was calculated based on alcohol prices, adjusted for differences in purchasing
power. Consumption changes and averted mortality were modelled assuming two scenarios. In Scenario
1, a minimum excise tax share level of 25% of the beverage-specific retail price was assumed for all
countries. In Scenario 2, in addition to a minimum excise tax share level of 15% it was assumed that per
unit of ethanol minimal retail prices were the same irrespective of alcoholic beverages (equalisation).
Sensitivity analyses were conducted for different price elasticities.
Findings
Alcohol is very affordable in the Region and alcohol taxes have clearly been under-utilized as a public
health measure, constituting on average only 5·7%, 14·0% and 31·3% of the retail prices of wine, beer,
and spirits, respectively. Tax shares were higher in the eastern part of the Region compared to the EU,
where various countries did not have excise taxes on wine. Annually, the introduction of a minimum tax
share of 25% (Scenario 1) could avert 40,033 (95% CI: 38,054-46,097) deaths in the WHO European
Region (with 753,454,300 inhabitants older than 15 years of age). If a 15% tax share with equalisation
were implemented (Scenario 2), 132,906 (95% CI: (124,691-151,674) deaths could be averted. All
sensitivity analyses with different elasticities yielded outcomes close to those of the main analyses.
Interpretation
Similar to tobacco taxes, increasing alcohol taxes should be considered to be a health-based measure
aimed at saving lives. Many countries have hesitated to apply higher taxes to alcohol, but the present
results show a clear health benefit as a result of implementing a minimum tax share.
2
Funding
This work was supported by the National Institute on Alcohol Abuse and Alcoholism (1R01AA028224)
and the Canadian Institutes of Health Research, Institute of Neurosciences, and Mental Health and
Addiction (SMN-13950).
Key words
Alcohol, alcohol-attributable burden, Europe, health tax, taxation
3
Introduction
Alcohol use has been identified as one of the most important risk factors for burden of disease and injury
in all comparative risk assessments to date.1-3 Despite some reductions in recent decades, the WHO
European Region has the highest alcohol consumption level of all WHO Regions, and reduction of
alcohol-attributable burden is one of its priorities.4 To reduce alcohol-attributable burden, the World
Health Organization has recommended a number of alcohol control measures, and highlighted three of
them as the so-called “best-buys”: restricting alcohol availability, increasing the price of alcoholic
beverages, and banning advertising.5 We will focus the discussion on the control policies related to
alcohol taxation, as this “best buy” has been shown to be the most cost-effective both in low- and middle-
income and high-income countries.6
As mentioned above, there is strong and compelling evidence that increasing the price of alcoholic
beverages through taxation is one of the most effective and cost-effective policies used to lower alcohol
consumption and alcohol-attributable harm.6,7 Through taxation, governments can influence the price of
alcoholic beverages, and higher prices ceteris paribus lead to lower levels of alcohol consumption and
attributable harm.8 The exact impact of alcohol taxation on harm will depend on a number of factors, the
most important one being the level of taxation in relation to the disposable income of consumers, usually
denoted by the term affordability. It has been shown that a reduced affordability is key to reducing harm.9
Given the high costs to European societies due to alcohol consumption,10 part of the economic rationale
for the taxation of alcohol has been to compensate for negative externalities.8 Therefore, a further
important aspect of alcohol taxation is fiscal revenue generation, which will be discussed in further detail
below.
All Member States of the WHO European Region have established some form of excise taxation on
alcohol, which is added to general consumption taxes (mostly value-added taxes) charged on traded
products, including beverages.4 However, despite the overwhelming evidence on its potential to improve
public health, reduce burden, and generate revenue, many countries underutilise alcohol taxation
measures—globally and in the WHO European Region in particular. Out of all available interventions,
pricing policies were found to be the least frequently implemented alcohol control measures, as revealed
by the latest WHO report on the implementation of alcohol control policy measures in the Region (4 ; see
Appendix Text T1 for the underlying methodology; for detailed results, see Appendix Figure A1). The
report also suggests, in line with previous findings, that alcohol has become more affordable over time
because the majority of countries neither increase nor adjust their alcohol tax levels to reflect fluctuations
in inflation or disposable income. In addition, countries of the European Union (EU) have traditionally
4
had very low shares of taxes included in the final consumer price of alcoholic beverages.11 Thus, the real
values of excise duties in the EU, as well as alcohol prices in general, have steadily decreased since the
mid-1990s in most EU countries.12 At the same time, more country-specific trends in alcohol
affordability have been observed in the eastern and non-EU countries of the Region, where alcohol
control policies affecting the price of alcoholic beverages have been more consistently applied.13,14
The present contribution aims to document the current state of alcohol taxation structures and the
proportion of excise tax in the retail prices of alcoholic beverages in all countries and subregions (political
unions across the Region) of the WHO European Region, with the subregional analysis focusing on the
following political unions: the Commonwealth of Independent States (CIS); the Eurasian Economic
Union (EAEU) and the European Union (EU). It also provides an estimate of how many lives could
theoretically be saved each year if countries in the Region were to adopt a minimum level of excise tax
shares on their retail prices of beer, wine, and spirits, following the example of tobacco, where a
minimum level recommended by WHO exists.15 In addition to introducing a minimum tax share for all
alcoholic beverages, we modelled a minimum tax share where the average price of one unit of alcohol
would be the same irrespective of beverage type.16,17 This equalisation of price per unit of alcohol leads
to much higher tax shares on average given a minimum tax share.
To our knowledge, this is the first comprehensive overview of the alcohol price levels and structures for
the entire Region, which goes beyond EU countries, and the first modelling study that estimates the
effects of an introduced minimum excise tax share for alcoholic beverages.
Methods
Determining the tax share of alcohol prices in the WHO European Region
For an overview of the current share of alcohol excise tax in all Member States of the WHO European
Region, a comprehensive search was carried out between November and December of 2020 by two
independent researchers in order to obtain (a) the tax structure (i.e., specific, unitary, or ad valorem; for
definitions, see 8,11), b) the level of taxation, and (c) the mean retail prices (off-premise) per litre of the
finished product for beer, wine, and spirits for each country. Taxes not specific to alcohol such as value-
added taxes were excluded from the tax share indicator.
In a first step, databases covering tax or price information for the year 2020 for multiple countries were
searched, namely the excise tax regulation of the European Commission,18 the OECD Consumption Tax
5
Trend 2020,19 and the Statista webpage.20 For the remaining countries, webpages of national statistical
offices or other government agencies were searched; and finally, local experts were consulted. Data were
then cross-checked using secondary information such as the pricing update report 21 from the WHO
Regional Office for Europe. A comprehensive overview of sources by country is provided in the
Appendix Table A1. Data was identified for all Member States of the WHO European Region except for
Andorra, Monaco, and San Marino, and can be found in the Appendix 2 spreadsheets.
Comparing affordability of alcohol in Europe
To generate an indicator for comparing affordability, the prices of alcoholic beverages, weighted by the
relative share of the three main beverage types consumed in a country,22 was put into relation with the
Gross Domestic Product Purchasing Power Parity (GDP PPP) per capita.23 Concretely, we divided the
monthly GDP-PPP per capita by the price of 100g ethanol (pure alcohol). For GDP-PPP per capita, the
year 2019 was used as it was the last year data was available from The World Bank. The higher this
indicator, i.e., the more ethanol that could be bought with the average GDP PPP of a country, the more
affordable the alcoholic beverages were considered to be.
Methodology for translating taxation increases into changes in alcohol consumption
To quantify the deaths which could be averted in the WHO European Region assuming a new scenario in
which all countries have a minimum tax share of alcohol prices (defined as the proportion of alcohol
excise taxes in the final price), the following steps were taken (see Appendix Text T2 for a detailed
description of the methodology, including formulas):
Defining the new minimum tax share of alcohol prices (Scenario 1: 25%), and an alternative
scenario of 15% tax share with equalisation of the price per unit of ethanol (pure alcohol;
Scenario 2). Prices which already exceeded the minimum tax share were not changed;
Modelling the impact of the new prices on consumption;
Modelling the impact of consumption on alcohol-attributable mortality.
In Scenario 1, the model set the minimum tax share for alcohol prices at 25%, which is one third of the
recommended tax share for tobacco. In this scenario, no equalisation of the excise taxes across beverage
types was applied.. In addition, as indicated above, we followed best practice recommendations for
taxation to achieve the same price per unit of ethanol, irrespective of beverage type (equalisation).16,17 In
Scenario 2, national taxes per unit of ethanol were calculated on the basis of a minimum tax share of 15%
6
for the beverage which had the highest price per unit of alcohol independent of taxation (i.e., for
production, transport, trade and profit), In most countries (n = 40), this was wine. Then, the excise taxes
for the remaining beverage types (in the overwhelming majority of countries, these are beer and spirits)
were calculated in such a way that the final price per unit of alcohol was the same. The final share of
alcohol excise taxes corresponds to the share of these newly obtained alcohol excise taxes in the
consumer price, which includes excise taxes plus other taxes plus production/distribution/sales costs plus
profits for the economic operators. We chose rather low tax shares for our analyses despite the fact that,
for tobacco, another psychoactive substance, which in many counties has incurred similar costs to society
(e.g. 24), much higher tax shares had been implemented in the Region (see Appendix Table A2).
However, since governments in the European Region have traditionally been reluctant to increase excise
taxation on alcohol, a stepwise increase seems to be more realistic. The resulting tax shares for each
country and the WHO European Region can be found in Appendix Tables 3a and 3b.
The increase in taxes were translated into an increase in the prices of alcoholic beverages, assuming that
100% of the taxes were passed through to the price. However, there may be some under- or over-shifting
meaning that either the producers increased or decreased the prices overproportionally, depending on the
beverage type and the market situation (25; see Appendix T2 for references justifying this procedure). The
impact of the price increases on consumption (based on recorded alcohol statistics) were modelled using
price elasticities based on meta-analyses with two specific considerations: we assumed that the more-
preferred beverage types were less elastic than less-preferred types,26,27 and we assumed higher
inelasticity for heavy drinkers and people with alcohol use dependence (based on a meta-analysis 28). We
also assumed that heavy episodic drinking, a drinking pattern which impacts on some disease categories
over and above average volume of drinking,29 would decrease proportionally with the average
consumption level. The resulting price elasticities were −0·36 (95% CI: −0·48, −0·24) for the most
preferred beverage type (beer, wine or spirits) in a country; −0·6 (95% CI: −0·72, −0·48) for the middle
preference, and −1·2 (95% CI: −1·44, −0·96) for the least preferred beverage type. However, for all
heavy drinkers, the price elasticity was set lower at −0·28 (95% CI: −0·37, −0·19), irrespective of
beverage type.26-28,30 As detailed below, we conducted sensitivity analyses where elasticities were only
based on beverage type, irrespective of the country.
Finally, the changes in consumption level were then translated into estimates of alcohol-attributable
mortality using comparative risk assessment methodology.2 While the exact formulas can be found in the
Appendix Text T2, we describe here the logic of the stepwise procedure we undertook for diseases not
fully attributable to alcohol: first, we estimated the alcohol-attributable fractions on sex, age, and cause-
specific numbers of death, given the current exposure based on the distribution of consumption and the
7
associated Relative Risks for each consumption level.31 We then repeated this procedure with the new
distribution of alcohol consumption resulting from the tax increases. The difference between these
calculations is the number of deaths averted.
Data sources for population size, mortality, and alcohol exposure
Mortality and population data were taken from the Global Burden of Disease 2019 Study for the year
2019.32 Recorded per capita consumption data were obtained from Manthey et al. (2019).22
Sensitivity analyses
We conducted two sensitivity analyses with different price elasticities based on the comprehensive meta-
analyses of Wagenaar and colleagues 28 and Nelson30 to test the stability of our results with respect to
different assumptions of stability. Also, as all meta-analyses on price elasticities of alcoholic beverages
are fairly old, it is not clear to what degree they correspond to the current price elasticities. These two
meta-analyses were selected as they constitute, to our knowledge, the most cited 28 and the most
conservative meta-analyses in the field.30 Appendix Table A4 gives details of the price elasticities we
used for these sensitivity analyses.
Role of the funding source
The funding source had no role in the study design; in the collection, analysis, and interpretation of data;
in the writing of the report; or in the decision to submit the paper for publication.
Results
There are three main tax structures in place in the Member States of the WHO European Region: unitary
taxation, where the alcohol duty is levied on the basis of the volume of a product—for instance, per litre
of finished product; specific taxation, where alcohol duty is levied on the basis of the alcohol content of a
product; and, ad valorem taxation, where alcohol duty is levied on the basis of the value of a product,
usually determined by the price. The different tax structures and the proportion of tax in the mean final
8
retail price by alcoholic beverage for all Member States of the WHO European Region are presented in
Appendix Table A2 and Appendix Figure A2.
For beer and wine, most countries outside the EU have a unitary tax in place, while in the EU alcohol
taxation rules require beer excise duties to be a distinct tax. For wine, the EU imposes no minimum tax
rate per litre of the finished product, and 15 countries in the EU impose no excise taxes on wine (22 in the
WHO European Region as a whole). For spirits, most of the countries have specific taxation rates in
place, which involve higher taxation on spirits having higher alcohol levels by volume.
An overview of the different tax shares in the final retail prices for beer, wine, and spirits are presented in
Appendix Figures A3-A5. Figure 1 presents the average tax shares of alcohol prices over all three
beverage types (weighted by proportion of use). Overall, the proportion of tax in the final consumer
prices varied across countries, with countries in the northern and eastern part of the Region having
generally higher tax shares included in their final retail prices of alcoholic beverages. The median (mean)
tax shares of alcohol prices for beer, wine, and spirits for the WHO European Region were 10·8%
(14·0%), 0·8% (5·7%), and 30·6% (31·3%), respectively. These are very low, especially for wine, with
22 out of all the countries having no alcohol excise taxes at all, and the majority of them located in the
EU.
9
Figure 1: Tax share as % of the retail prices for alcoholic beverages in the WHO European Region in 2020
(weighted average for beer, wine, and spirits)
A subregional analysis of the tax share of alcohol prices corroborates the differences of the visual
inspection of Figure 2. There are significant differences with the EU having lower tax shares than the
other subregions, namely the 10 countries of the Commonwealth of the Independent States (CIS), and the
five countries of the Eurasian Economic Union (EAEU), which are also part of the CIS (t-tests EU vs·
CIS: -2·5941; df= 36; p = 0·0136; EU vs· EAUA: -3·8063; df=31; p = 0·000624; for distribution, see
boxplots Figure 2; separate figures for beer, wine, and spirits can be found in Appendix Figures A6–A8).
10
Legend: CIS: Commonwealth of Independent States; EAEU: Eurasian Economic Union; EU: European
Union
Figure 2: Boxplots of tax share in % of the retail prices for selected subregions of the WHO European Region
in 2020
The mean tax share of alcohol prices for the WHO European Region was 14·27%, with the EU being the
subregion with the lowest mean share at 10·86%.
Comparing affordability
Overall affordability as measured by the GDP PPP per capita divided by the price of 100 g ethanol did
not vary as much as the tax share of alcohol prices. The following countries showed the highest
affordability for alcohol: Luxembourg, Germany, Czech Republic, Slovakia, and Austria. The countries
with the least affordability were: Tajikistan, Georgia, Turkey, Kyrgyzstan, and Albania (for details, see
Appendix Figure A9).
11
Mortality averted by introducing a minimum tax share on alcohol prices
In total, 40,033 (95% confidence interval CI: 38,054-46,097) and 132,906 (95% CI: (124,691-151,674)
deaths could be saved in one year in the WHO European Region by implementing the proposed scenario
1 (a minimum tax share of 24% with no equalisation) and Scenario 2 (a minimum tax share of 15% and
no equalisation per unit of ethanol, irrespective of alcoholic beverage). Appendix Tables A5 and A6
provide the details by country, both in number of deaths averted, and in their proportion of all alcohol-
attributable deaths. Tables 1a and 1b show the details by subregion.
Table 1a: Number of annual deaths averted by introducing a minimum tax share of alcohol prices of 25%
(Scenario 1) or by introducing a tax share of 15% with equalisation of price per unit of pure alcohol (based
on 2019)
Other Diseases
Rates per
Infectious Cardiovascular Gastrointestinal (including Total Deaths
Cancers Injuries 100,000
Diseases Diseases Diseases Alcohol Use Averted
Population#
Disorders)
Scenario 1 (25% tax share, no equalisation)
EU 750 3,434 7,774 2,416 2,443 3,229 20,046 4·67
(429,130,200
(244-1,292) (2,963-3,965) (7,168-10,763) (2,251-2,733) (1,847-2,968) (3,021-3,616) (19,163-23,571) (4·47-5·49)
inhabitants*)
CIS 359 567 5,335 1,570 1,887 4,315 14,034 7·43
(188,827,700
(196-518) (463-682) (4,613-7,172) (1,346-1,822) (1,412-2,250) (3,653-5,499) (12,257-17,223) (6·49-9·12)
inhabitants*)
EAEU 300 503 5,074 1,078 1,710 4,101 12,766 8·80
(145,091,800
(168-427) (408-620) (4,348-6,861) (889-1,300) (1,274-2,038) (3,449-5,286) (10,986-15,970) (7·57-11·01)
inhabitants*)
WHO
European 1,265 4,447 15,719 4,699 4,922 8,982 40,033 5·31
Region
(569-1,978) (3,887-5,073) (14,916-20,233) (4,355-5,162) (3,711-5,836) (8,341-10,308) (38,054-46,097) (5·05-6·12)
(753,454,300
inhabitants*)
Scenario 2 (15% tax share, equalisation per alcohol unit)
EU 2,149 9,042 18,850 7,494 7,020 8,958 53,513 12·47
(429,130,200
(715-3,792) (7,874-10,623) (17,534-26,422) (7,010-8,513) (5,239-8,596) (8,496-9,930) (50,534-62,323) (11·78-14·52)
inhabitants*)
CIS 1,746 2,830 22,599 7,870 9,471 18,541 63,056 33·39
(188,827,700
(869-2,560) (2,250-3,548) (19,743-28,903) (6,649-9,384) (6,926-11,852) (16,079-22,081) (55,411-74,247) (29·34-39·32)
inhabitants*)
EAEU 1,551 2,648 21,753 6,246 8,887 17,722 58,807 40·53
(145,091,800
(789-2,252) (2,094-3,360) (18,899-27,984) (5,111-7,748) (6,495-11,158) (15,250-21,281) (50,885-69,703) (35·07-48·04)
inhabitants*)
WHO
European 132,906 17·64
4,359 13,143 48,227 17,735 18,302 31,142
Region (124,691-
(1,936-6,892) (11,476-15,360) (45,185-61,778) (16,205-19,887) (13,697-22,110) (28,630-35,038) (16·55-20·13)
(753,454,300 151,674)
inhabitants*)
Legend: CIS: Commonwealth of Independent States; EAEU: Eurasian Economic Union; EU: European Union; numbers in parentheses denote
95% confidence intervals
#
Rates were calculated for the population 15 years and older.
* Inhabitants are for 2019 for the population 15 years and older, and exclude countries for which we had no per capita consumption and/or
taxation data (for Andorra, Monaco, and San Marino).
12
Table 1b: Proportion of annual deaths averted by introducing a minimum tax share of alcohol prices of 25%
(Scenario 1) or by introducing a tax share of 15% with equalisation of price per unit of pure alcohol (based
on 2019)
Other Diseases
Infectious Cardiovascular Gastrointestinal (including Total Deaths
Cancers Injuries
Diseases Diseases Diseases Alcohol Use Averted
Disorders)
Scenario 1 (25% tax share, no equalisation)
5·31 5·44 12·98 3·30 4·91 12·36 7·01
EU
(4·88-5·82) (5·12-5·93) (10·56-15·50) (2·97-3·87) (4·43-5·50) (11·65-13·85) (6·64-7·97)
4·97 3·36 11·33 3·70 3·83 12·29 7·09
CIS
(3·85-6·13) (2·80-4·08) (9·43-14·53) (3·17-4·52) (3·12-4·62) (10·49-15·52) (6·13-8·77)
4·65 3·11 11·25 3·06 3·65 12·12 6·95
EAEU
(3·28-5·94) (2·55-3·86) (9·27-14·56) (2·47-3·92) (2·91-4·47) (10·28-15·42) (5·91-8·78)
5·27 5·02 12·62 3·58 4·46 12·73 7·29
WHO EUR
(4·58-5·77) (4·73-5·42) (10·62-14·73) (3·28-4·06) (3·93-5·03) (11·79-14·56) (6·87-8·19)
Scenario 2 (15% tax share, equalisation per alcohol unit)
15·21 14·33 31·48 10·25 14·12 34·30 18·71
EU
(14·15-16·71) (13·58-15·56) (26·50-35·98) (9·34-11·84) (12·79-15·94) (32·67-37·94) (17·79-20·83)
24·17 16·79 47·99 18·55 19·23 52·81 31·85
CIS
(19·46-29·96) (13·59-20·83) (40·34-57·29) (15·76-22·42) (15·63-23·21) (45·73-62·34) (27·31-37·86)
24·04 16·35 48·25 17·73 18·97 52·37 32·02
EAEU
(18·77-30·38) (13·07-20·69) (40·36-58·00) (14·42-22·28) (15·20-23·21) (44·99-62·23) (27·20-38·46)
WHO 18·18 14·83 38·72 13·49 16·59 44·12 24·19
European
Region (16·59-20·48) (14·02-16·07) (32·54-43·55) (12·39-15·20) (14·48-19·01) (40·57-49·62) (22·34-27·06)
Legend: EAEU: Eurasian Economic Union; CIS: Commonwealth of Independent States; EU: European Union; numbers in parentheses denote
95% confidence intervals
The 40,033 and 132,906 potentially averted deaths in Scenarios 1 and 2 correspond to 7·29% (95% CI:
6·87-8·19%) and 24·19% (95% CI: 22·34-27·06%) of the total number of alcohol-attributable deaths,
respectively. The number of deaths averted, and in their proportion of all alcohol-attributable deaths under
Scenario 2 can be found in Appendix Tables A7 and A8. The difference between the two scenarios is that
equalisation results in much higher tax shares overall. A minimum tax share of 25% without equalisation
increases the tax shares of all beverage types to 25% in most countries, resulting in an average tax share
of 29.06% (the difference to 25% is due to instances where some countries had already had higher tax
shares for some beverage types). However, if the price per unit of pure alcohol is equalised for all
beverage types, a minimum tax share of 15% leads to an average tax share of 45.28%. The reason for this
is the higher non-tax components for wine (i.e., higher production, transport, and trading costs) compared
to other beverages, especially spirits.
13
In all jurisdictions, the category with the highest numbers of deaths averted was either the rest category of
“other disease”, mainly made up of alcohol use disorders, or cardiovascular disease (including alcoholic
cardiomyopathy), but the ranking of the other categories differed by region. The five largest groups of
causes of alcohol-attributable deaths made up more than 90% of the causes averted in each region:
cancers, cardiovascular deaths, gastrointestinal deaths (mainly liver cirrhosis), injuries, and alcohol use
disorders. Of these, liver cirrhosis and alcohol use disorders have the highest alcohol-attributable
fractions, whereas alcohol use is one of many-contributing causes in the larger cause-of-death categories
of cancer and cardiovascular disease.
Sensitivity analyses
Finally, in the sensitivity analyses for Scenario 1 using the price elasticities from Nelson 30 and Wagenaar
and colleagues 28, 31,867 (95% CI: 30,429-36,149) and 48,813 (95% CI: 45,769-55,209) deaths were
averted for the same minimum tax share of 25%. Details of these results can be found in Appendix
Tables A9 and A10. Proportionally similar, the sensitivity analyses for Scenario 2 yielded results of
136,546 (95% CI: 127,866-152,333) and 203,856 (95% CI: 186,382-224,808; detailed results in Tables
A11 and A12).
Overall, the sensitivity analyses showed that under all assumptions—even assuming the most
conservative estimates for price elasticity found in the literature—the numbers of alcohol-attributable
deaths averted by all scenarios are considerable, with proportions of avoidable alcohol-attributable deaths
minimally amounting to 6% out of all alcohol-attributable deaths.
Discussion
The present contribution is the first comprehensive overview of the current state of alcohol taxation
implementation for the WHO European Region, highlighting the untapped potential of tax measures to
benefit public health. Despite the fact that alcohol is a psychoactive substance and a known carcinogen,
which causes substantial harms to drinkers, their families, communities, as well as societies and
economies in general,3,10 it is far less regulated than tobacco or any other psychoactive substance.33,34
This includes the regulations on the level of taxation. For instance, the WHO recommends that for
tobacco the proportion of tax should represent at least 75% of the retail price of the most popular brand of
cigarettes. In the WHO European Region, more than half of the Member States follow this
14
recommendation.15 However, no such WHO recommendation exists for alcohol and the modelling
exercises suggest that alcohol taxation should be considered a priority for public health given the
substantial number of lives potentially saved, especially given that pricing policies remain the most
under-utilized of all available policy options to reduce alcohol consumption and harms (Appendix Figure
A1).
Before we move on to further interpretation of results, some limitations need to be addressed. While we
tried to find the best data sources available for prices and taxation levels, and double-checked all the
sources, we cannot exclude the existence of better sources. The WHO should formalize data collection of
the mean retail prices to provide more standardized indicators in the future. With respect to the modelling
of the mortality avoided, we used price elasticities derived from meta-analyses which were applied to
countries with variations between countries solely derived from preferences for particular alcoholic
beverage types. In other words, the prices of less preferred types of alcoholic beverages were assumed to
be more elastic. However, acknowledging considerable differences in the results of different meta-
analyses on price elasticities for different beverage types, 26-28,30 we conducted two sensitivity analyses
based on the most frequently cited 28 and the most conservative meta-analyses.30 The results were
reassuring in the sense that, independent of the meta-analyses used, the overall conclusion of significant
public health impact persisted, indicated by the considerable number of averted deaths they estimated.
However, future work may add sex-, age- and/or country-specific elasticities based on empirical studies,
once they become available. Also, future investigations may include potential cross-elasticities with other
psychoactive drug use. The alcohol-attributable fraction methodology is based on risk functions, which
are largely not country-specific (for an exception, see 35). This may introduce some bias, as different
countries may show different risk functions based on interactions with other risk factors. This may
especially be relevant for countries with patterns of irregular heavy drinking, which seems to particularly
affect cardiovascular diseases. 36 Another limitation, which generally applies to all mortality studies based
on cause of death categories: there is misspecification, especially in older age groups, when often large
and unspecific codes, such as heart failure, are used. While this problem cannot be fully overcome, use of
data corrected for unspecific codes, as those underlying our analyses were, at least improves reliability.37
A final limitation may be that for equalisation we set the price per unit of pure alcohol to be equal for all
beverage types (per country). In countries with high degrees of alcohol poisoning and violence, outcomes
more closely related to spirits consumption (by setting proportionally higher prices for spirits via higher
tax shares) may be worth considering.34 To give flexibility to the countries, a tax share of 25% on
average, based on the distribution of beverage in the respective country, may be advisable.
15
Despite these limitations, comparisons of cases of alcohol taxation increases in the WHO European
Region countries such the increases in Lithuania in 2017,9 or in Russia in the years 2010-2013 38 showed
much larger effects than would be predicted by the calculation methodology used here. It should be noted
that in both Lithuania and in Russia, there were multiple alcohol control measures put in place within
relatively short time spans, and the effects may be synergetic, thus outperforming predictions mainly
based on single measures which were the basis of the meta-analyses.
One argument against increasing taxation frequently mentioned by the alcohol industry 39 is that it may
result in an increase in unrecorded consumption. However, a recent review did not find much evidence
for such increases associated with taxation increases in the Region.40 In any case, there are effective
countermeasures against unrecorded consumption, which may be considered in countries where
unrecorded consumption is a potential threat.39,40 As already mentioned, the WHO European Region has
the highest prevalence of drinkers globally, the highest drinking levels, and the highest proportion of all-
cause mortality caused by alcohol.3,41 At the same time, drinking levels, frequency of heavy episodic
drinking, and alcohol-attributable fractions for mortality and disability vary strongly by country.
Countries in the eastern part of the Region—particularly in Eastern European countries of the former
Soviet Union—experience greater alcohol-attributable harm than countries in the western part despite
similar or lower levels of drinking.4 Nonetheless, these Eastern European countries were the main drivers
of the overall regional reduction in alcohol per capita consumption in recent years as they have
substantially reduced both drinking and alcohol-attributable harm.42 The introduction of various alcohol
control policies, which included not only taxation measures to increase prices but also comprehensive
marketing and availability restrictions, contributed to this development, although improved access to
healthcare and quality of care as well as other factors were also at play.14 Moreover, it is sometimes
difficult to evaluate the impact of single measures like taxation increases or marketing restrictions
because of their interacting effects, and because different measures are usually implemented at the same
time as part of a broader policy package.4,9
It is noteworthy that the WHO European Region is also where the majority of international alcohol
producers are located, which may explain its low alcohol taxation share. Raising alcohol taxes is a
powerful tool to counteract mortality harm caused by alcohol use, as the provided analyses have shown,
and is a tool which has clearly not been used to its full potential in the WHO European Region. For
example, the absence of any tax rate for wine in almost half of the countries (most of them EU countries),
and the median tax share of <1% for wine for the entire Region, is unacceptable from a public health
standpoint. This is exacerbated by the EU’s longstanding financial support for the wine industry, where it
is estimated that from 2007 to 2012 every litre of wine produced in the EU was supported by 0.15 EUR.43
16
Excise taxation is not only potentially relevant for public health, it also has the potential to increase state
revenue. For instance, the recent substantial increase of excise taxation in Lithuania by more than 100%
for beer and wine, and over 20% for spirits, resulted not only in decreases in both consumption and
mortality,9 but also in an increase in tax revenue.44 Similarly, we found increases in revenues for almost
all major taxation increases for psychoactive substances.45 Also, a recent review showed that taxation
increases in several countries—despite warnings from the alcohol industry—did not result in increases in
unrecorded consumption, or a net increase in overall alcohol use, or in alcohol-attributable harm.40
However, if a minimum excise tax share for alcoholic beverages were to be implemented, this should be
done in conjunction with measures against unrecorded consumption in countries where such increases are
anticipated.40
The gap in regulation and risk awareness between alcohol and tobacco is enormous. With the adoption of
the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) in May 2003,
the tobacco epidemic was globally recognized as a health, economic, and development issue and
subsequent measures similar to this legally binding treaty have followed, decreasing tobacco use and its
burden worldwide. Compared to the tax share of tobacco, the average tax share of alcohol prices for the
Region is about four times lower, as shown in the Appendix Table A2. While tobacco taxes are clearly
seen as health taxes to be levied on products that have negative public health impacts, alcohol taxes have
historically45 been seen as a fiscal measure first and foremost, even in countries that have considerably
increased their alcohol tax rates in the past years.13
A paradigm shift for alcohol taxation is clearly warranted and needed. Alcohol taxes should be a public
health prerogative, to be implemented as part of a comprehensive policy intervention package and within
a global framework convention 33 to overcome the known implementation challenges at the national level.
Alcohol taxes should be considered to be health taxes, and thus viewed as an investment, not a burden.
Investing in health was not only critical during the recent COVID pandemic, it will be even more
important as part of a “building back better” approach for a sustainable and more resilient economic
recovery.
17
Conclusion
Alcohol is very affordable in the WHO European Region, and in many of its countries, taxation has a
limited impact on retail prices. There is significant scope for alcohol taxes to play a larger role in raising
the prices of alcohol beverages and thereby moderating drinking behaviours and mitigating attributable
harm. Alcohol, like tobacco, is not an ordinary commodity, and thus it should be treated differently from
other commodities in public policies.7 This includes taxation based on public health goals. Developing
and establishing a minimum recommended level of tax in the final consumer price of alcohol, following
the example of tobacco, is an important step in establishing an implementation framework for alcohol
taxes based on these principles. The full potential of taxation increases to reduce alcohol use and alcohol-
attributable burden is far from being realized in the WHO European Region.
18
Contributors
MN, CFB and JR conceived the study and provided overall guidance. MN and JR prepared the first draft.
MN and CK extracted data. PR, JR and FS developed models and initiated modelling. AV, CFB, CK, FS
and MN reviewed results. All authors reviewed the manuscript and have contributed to several iterations
of the text, and have approved of the final revised version.
Declaration of interests
The authors declare no conflict of interest.
Funding and acknowledgements
Research reported in this publication was also supported by the National Institute on Alcohol Abuse and
Alcoholism of the National Institutes of Health (NIAAA) [Award Number 1R01AA028224]. This
contribution was also supported by funding from the Canadian Institutes of Health Research, Institute of
Neurosciences, and Mental Health and Addiction (CRISM Ontario Node grant no. SMN-13950) to the
last author.
We would like to thank Maxim Yermalovich for his contributions to the Working Group on Alcohol
Taxation of the Regional Director’s Advisory Council on Innovation for Noncommunicable Diseases and
Astrid Otto for referencing and copy-editing the manuscript.
Carina Ferreira-Borges and Maria Neufeld are staff members of the World Health Organization. The
authors alone are responsible for the views expressed in this publication and these do not necessarily
represent the decisions or the stated policy of the World Health Organization or of the National Institutes
of Health.
Data sharing statement
Data collected for the study are made available to others in the Appendices. The code used in the
statistical analyses will be made available upon request sent to the corresponding author.
19
References
1. Rehm J, Imtiaz S. Alcohol consumption as a risk factor for global burden of disease. A narrative
review. Substance Abuse Treatment, Prevention and Policy 2016; 11(1): 37.
2. GBD 2019 Risk Factors Collaborators. Global burden of 87 risk factors in 204 countries and
territories, 1990-2019: a systematic analysis for the Global Burden of Disease Study 2019. Lancet 2020;
396(10258): 1223-49.
3. Shield KD, Manthey J, Rylett M, et al. National, regional, and global burdens of disease from
2000 to 2016 attributable to alcohol use: a comparative risk assessment study. Lancet Public Health
2020; 5(1): e51-e61.
4. WHO Regional Office for Europe. Making the European Region Safer: developments in alcohol
control policies, 2010–2019. 2021. https://www.euro.who.int/en/health-topics/disease-
prevention/alcohol-use/publications/2021/making-the-european-region-safer-developments-in-alcohol-
control-policies,-20102019-2021 (accessed 29/04/2021.
5. World Health Organization. 'Best buys' and other recommended interventions for the
prevention and control of noncommunicable diseases: Updated (2017) Appendix 3 of the global action
plan for the prevention and control of noncommunicable diseases 2013-20202017.
https://www.who.int/ncds/management/WHO_Appendix_BestBuys.pdf (accessed 16/01/2021).
6. Chisholm D, Moro D, Bertram M, et al. Are the "Best Buys" for Alcohol Control Still Valid? An
Update on the Comparative Cost-Effectiveness of Alcohol Control Strategies at the Global Level. J Stud
Alcohol Drugs 2018; 79(4): 514-22.
7. Babor TF, Caetano R, Casswell S, et al. Alcohol: No ordinary commodity. Research and public
policy. 2nd ed. Oxford: Oxford University Press; 2010.
8. Sornpaisarn B, Shield KD, Österberg E, Rehm J. Resource tool on alcohol taxation and pricing
policies. Geneva: World Health Organization and others 2017.
9. Štelemėkas M, Manthey J, Badaras R, et al. Alcohol control policy measures and all-cause
mortality in Lithuania: an interrupted time-series analysis. Addiction 2021; 116(10): 2673-84.
10. Manthey J, Hassan SA, Carr S, Kilian C, Kuitunen-Paul S, Rehm J. What are the Economic Costs to
Society Attributable to Alcohol Use? A Systematic Review and Modelling Study. Pharmacoeconomics
2021; 39(7): 809-22.
11. Angus C, Holmes J, Meier PS. Comparing alcohol taxation throughout the European Union.
Addiction 2019; 114(8): 1489-94.
12. Rabinovich L, Brutscher PB, de Vries H, Tiessen J, Clift J, Reding A. The affordability of alcoholic
beverages in the European Union: Understanding the link between alcohol affordability, consumption
and harms. RAND Technical Report. 2009.
http://ec.europa.eu/health/ph_determinants/life_style/alcohol/documents/alcohol_rand_en.pdf
(accessed 15/09/2020.
13. Moskalewicz J, Österberg E. Changes in alcohol affordability and availability: Twenty years of
transitions in Eastern Europe. 2016.
https://www.julkari.fi/bitstream/handle/10024/131245/URN_ISBN_978-952-245-772-
1.pdf?sequence=1&isAllowed=y (accessed 04/05/2021.
14. Neufeld M, Bobrova A, Davletov K, et al. Alcohol control policies in Former Soviet Union
countries: A narrative review of three decades of policy changes and their apparent effects. Drug
Alcohol Rev 2021; 40(3): 350-67.
15. World Health Organization. WHO report on the global tobacco epidemic 2021: addressing new
and emerging products. 2021. https://www.who.int/publications/i/item/9789240032095 (accessed
03/01/2022.
20
16. Cook PJ. Paying the tab: The costs and benefits of alcohol control. Princeton, New Jersey:
Princeton University Press; 2007.
17. Saffer H, Chaloupka F. Alcohol tax equalization and social costs. Eastern Economic Journal 1994;
20(1): 33-43.
18. ec.europa.eu. Excise Duty on Alcohol. 2020.
https://ec.europa.eu/taxation_customs/business/excise-duties-alcohol-tobacco-energy/excise-duties-
alcohol_en (accessed 29/04/2021.
19. OECD. Consumption Tax Trends 2020. VAT/GST and Excise Rates, Trends and Policy Issues. 2020.
https://doi.org/10.1787/152def2d-en (accessed 29/04/2021.
20. Statista. Alcoholic Drinks - Price per Unit. Europe. 2020.
https://www.statista.com/outlook/10000000/102/alcoholic-drinks/europe (accessed 30/07/2020.
21. WHO Regional Office for Europe. Alcohol Pricing in the WHO European Region. Update Report
on the Evidence and Recommended Policy Actions. 2020. 2020. https://www.euro.who.int/en/health-
topics/disease-prevention/alcohol-use/news/news/2020/06/new-who-report-on-alcohol-pricing-
europe-ignores-cost-effective-ways-to-lower-health-risks (accessed 03/05/2021.
22. Manthey J, Shield KD, Rylett M, Hasan OSM, Probst C, Rehm J. Global alcohol exposure between
1990 and 2017 and forecasts until 2030: a modelling study. The Lancet 2019; 393(10190): 2493-502.
23. The World Bank. GDP per capita, PPP (current international $). 2021.
https://data.worldbank.org/indicator/NY.GDP.PCAP.PP.CD?most_recent_value_desc=true (accessed
03/05/2021.
24. Canadian Centre on Substance Use and Addiction. Substance Use in Canada Costs Almost $46
Billion a Year According to Latest Data. 2020 July 7. https://www.globenewswire.com/news-
release/2020/07/07/2058630/0/en/Substance-Use-in-Canada-Costs-Almost-46-Billion-a-Year-According-
to-Latest-Data.html (accessed 27/09/2021.
25. Shang C, Ngo A, Chaloupka FJ. The pass-through of alcohol excise taxes to prices in OECD
countries. The European Journal of Health Economics 2020; 21(6): 855-67.
26. Fogarty J. The demand for beer, wine and spirits: a survey of the literature. Journal of Economic
Surveys 2010; 24(3): 428-78.
27. Ornstein SI, Levy D. Price and income elasticities of demand for alcoholic beverages. Recent
developments in alcoholism : an official publication of the American Medical Society on Alcoholism, the
Research Society on Alcoholism, and the National Council on Alcoholism 1983; 1: 303-45.
28. Wagenaar AC, Salois MJ, Komro KA. Effects of beverage alcohol price and tax levels on drinking:
a meta‐analysis of 1003 estimates from 112 studies. Addiction 2009; 104(2): 179-90.
29. Rehm J, Gmel Sr GE, Gmel G, et al. The relationship between different dimensions of alcohol use
and the burden of disease—an update. Addiction 2017; 112(6): 968-1001.
30. Nelson JP. Meta-analysis of alcohol price and income elasticities - with corrections for
publication bias. Health Econ Rev 2013; 3(1): 17.
31. Rehm J, Kehoe T, Gmel G, Stinson F, Grant B, Gmel G. Statistical modeling of volume of alcohol
exposure for epidemiological studies of population health: the US example. Popul Health Metr 2010;
8(1): 3.
32. Global Burden of Disease Collaborative Network. Global Burden of Disease Study 2019 (GBD
2019) Results. 2020. http://ghdx.healthdata.org/gbd-results-tool. (accessed 16/09/2021.
33. Room R, Schmidt L, Rehm J, Mäkelä P. International regulation of alcohol. BMJ 2008; 337:
a2364.
34. Rehm J, Crépault J-F, Hasan OSM, Lachenmeier DW, Room R, Sornpaisarn B. Regulatory policies
for alcohol, other psychoactive substances and addictive behaviours: the role of level of use and
potency. A systematic review. International journal of environmental research and public health 2019;
16(19): 3749.
21
35. Shield KD, Rehm J. Russia-specific relative risks and their effects on the estimated alcohol-
attributable burden of disease. BMC Public Health 2015; 15(1): 1-10.
36. Rehm J, Roerecke M. Cardiovascular effects of alcohol consumption. Trends in Cardiovascular
Medicine 2017; 27(8): 534-8.
37. Naghavi M, Richards N, Chowdhury H, et al. Improving the quality of cause of death data for
public health policy: are all ‘garbage’codes equally problematic? BMC Medicine 2020; 18: 55.
38. Neufeld M, Ferreira-Borges C, Gil A, Manthey J, Rehm J. Alcohol policy has saved lives in the
Russian Federation. Int J Drug Policy 2020; 80: 102636.
39. Lachenmeier DW, Neufeld M, Rehm J. The impact of unrecorded alcohol use on health: What do
we know in 2020? Journal of Studies on Alcohol and Drugs 2021; 82(1): 28-41.
40. Rehm J, Neufeld M, Room R, et al. The impact of alcohol taxation changes on unrecorded
alcohol consumption: a review and recommendations. International Journal of Drug Policy 2021 [Epub
ahead of print Aug 27]: 103420.
41. World Health Organization. Global status report on alcohol and health 2018.2018.
https://www.who.int/substance_abuse/publications/global_alcohol_report/en/ (accessed 05/20/2019).
42. Probst C, Manthey J, Neufeld M, et al. Meeting the Global NCD Target of at Least 10% Relative
Reduction in the Harmful Use of Alcohol: Is the WHO European Region on Track? International Journal of
Environmental Research and Public Health 2020; 17(10): 3423.
43. Anderson K, Jensen HG. How much government assistance do European wine producers
receive? Journal of Wine Economics 2016; 11(2): 289-305.
44. Lithuanian Tobacco and Alcohol Control Coalition. An Appeal of the NGOs to the Lithuanian
Government and Parliament To Maintain Current Alcohol Control Policies [Lietuvos nevyriausybinės
organizacijos kreipėsi į LRV ir Seimą dėl alkoholio kontrolės politikos tęstinumo]. 2020.
https://www.ntakk.lt/lietuvos-nevyriausybines-organizacijos-kreipesi-i-lrv-ir-seima-del-alkoholio-
kontroles-politikos-testinumo/ (accessed 25/05/2021.
45. The Task Force on Fiscal Policy for Health. Health Taxes to Save Lives: Employing Effective Excise
Taxes on Tobacco, Alcohol, and Sugary Beverages. 2019. https://www.bloomberg.org/program/public-
health/task-force-fiscal-policy-health/ (accessed 21/05/2021.
22
Supplemental Data
Click here to access/download
Supplemental Data
Annex 1_Additional files.docx
Supplemental Data
Click here to access/download
Supplemental Data
Annex 2_Original data on tax shares.xlsx
Suggestion for a graphical abstract/cover
Click here to access/download
Supplemental Data
Artwork alcohol tax.rar
GATHER checklist
Click here to access/download
Supplemental Data
GATHER-checklist_tax_share.docx
Supplemental Data - Translated Abstract
Click here to access/download
Supplemental Data - Translated Abstract
Abstracts.rar
Figure 1: Tax share as % of the retail prices for alcoholic beverages in the WHO Click here to access/download;Figure;Figure1_Mean_Map_Tax.tiff
European Region in 2020 (weighted average for beer, wine, and spirits)
Figure 2: Boxplots of tax share in % of the retail prices for selected subregions of the Click here to access/download;Figure;Figure 2.png
WHO European Region in 2020
Figure A1. Average policy scores for the 10 action areas of alcohol control in the WHO Click here to access/download;Figure;Figure A1.png
European Region in 2019
Figure A2. Tax share in % per mean retail price (off-premise) by alcoholic beverage by Click here to access/download;Figure;Figure A2.png
county in 2020
Figure A3. Tax share of beer prices in % of the retail prices in countries of the WHO Click here to access/download;Figure;FigureA3_Beer_Map_Tax.tiff
European Region in 2020
Figure A4. Tax share of wine prices in % of the retail prices in countries of the WHO Click here to access/download;Figure;FigureA4_Wine_Map_Tax.tiff
European Region in 2020
Figure A5. Tax share of spirit prices in % of the retail prices in countries of the WHO Click here to access/download;Figure;FigureA5_Spirits_Map_Tax.tiff
European Region in 2020
Figure A6. Boxplots of tax share of beer prices in % of the retail prices for selected Click here to access/download;Figure;Figure A6.png
subregions of the WHO European Region in 2020
Figure A7. Boxplots of tax share of wine prices in % of the retail prices for selected Click here to access/download;Figure;Figure A7.png
subregions of the WHO European Region in 2020
Figure A8. Boxplots of tax share of spirit prices in % of the retail prices for selected Click here to access/download;Figure;Figure A8.png
subregions of the WHO European Region in 2020
Figure A9. Map for the affordability (GDP PPP per month/price of 100 g ethanol) Click here to access/download;Figure;FigureA9_Aff_Map.tiff