Final Report for the Grant Decision No. EAC-2017-0311

Cultural Heritage 3.0: Audience and access in digital era 12-13 July 2017, Tartu, Estonia PRACTICAL INFORMATION Venue The conference will be held at the Estonian National Museum (ERM) in Tartu. The Estonian National Museum is an ethnologically oriented museum focusing on the culture and history of Estonians from the Stone Age to present day, Estonian minorities and Finno- Ugric peoples. Having patiently awaited for its own home for 107 years, the new museum building opened in 2016 is one the biggest cultural projects in the history of independent Estonia and one of the most modern museum buildings in Europe. The Museum was founded in 1909. In 1922, the Raadi manor house in the outskirts of Tartu was adapted to contain the collections and exhibitions of the Museum. In 1944, the territory of the Museum at Raadi became a Soviet military air base. The former Raadi manor estate became the largest Soviet military airfield in the Baltic region and access to Raadi was restricted for fifty years. The Museum's collections were placed in temporary storages and the work of the Museum was continued in various buildings in Tartu. In 2005 an International architectural competition for a new museum building was held. The project „Memory Field“ by Dan Dorell, Lina Ghotmeh and Tsuyoshi Tane (DGT, France) was chosen from 108 projects. The building extends from the runway of the former airfield. The building has won several architectural awards, including the Grand Prix of AFEX, French Architects in the world in 2016. See more about the Museum: http://erm.ee/en/. The City of Tartu is located in Southern Estonia and is the second largest city with a population of approximately 100 000 people. Tartu is often considered the intellectual centre of the country, especially since it is home to the nation's oldest and most renowned university, the University of Tartu, founded in 1632. Working language The working language of the conference is English. Translation into French will be provided. Registration and Accreditation for Participants The accreditation for participants is open until 4h of July. All participants will receive a confirmation following the registration, allowing access to the Presidency Gateway information system, where all practical info and programme updates will be found. Arrival, departure and local transport All guests are kindly asked to indicate their flight’s arrival and departure times in the accreditation system. Please note that most of the international flights will be arriving to Tallinn International Airport, however, it is also possible to fly directly to Tartu using connecting flights from Helsinki. Upon the arrival at the Tallinn International Airport or Tartu Airport, a Liason Officer will be waiting for you outside passport control and baggage claim. Look for Presidency Information Desk (Tallinn International Airport) or a sign with the Conference title. Transport to Tartu, as well as transfer between the venues in Tartu mentioned in official programme are arranged by the organisers. Detailed information about transfer schedules as well as public transport info will be updated and distributed before the event via e-mail and Presidency Gateway (see below). Guests arriving/leaving outside the proposed transfer slots are kindly requested to make their own travel arrangements. The schedule for public buses, train, as well as taxi fairs will be provided separately before the event. Accommodation There is a preliminary booking for limited number of rooms made in the following hotels in Tartu by the organisers. Dorpat Hotel Art Hotel Pallas http://www.dorpat.ee/ http://pallas.tartuhotels.ee/et/ E-mail: [email protected] E-mail: [email protected] Phone: +(372) 7337180 Phone: (+372) 7301 200 Standard Single 61,50 EUR/per night Standard Single 60 EUR/per night Standard Twin 75,50 EUR/per night Standard Twin 70 €/per night Please note that every reservation for delegates must be secured by a credit card. Transport from hotels to the Conference venue and back will be provided. If you opt for alternative accommodation, please be aware that no transport to the venue will be provided. 11th July Reception Welcome drinks are served at the University Café (Ülikooli 20, Tartu) from 18:00. This building dating from 1876 has housed an university community meeting place since 1957. The location in Tartu city centre is within walking distance from the hotels. 12th July Dinner Official dinner and evening event are held at the Aparaaditehas (the Widget Factory, Kastani 42, Tartu) on 12th of July. The Widget Factory is a Soviet era factory complex used for manufacturing refrigeration equipment, submarine parts for the military and - in order to mislead the public - also non-functioning umbrellas and zippers. At its heyday in the middle of 1970s, the factory provided employment for almost 1,500 people. Today this universal culture factory brings together creative entrepreneurs, artist and designer studios, commerce and entertainment. See more http://www.aparaaditehas.ee/en Dresscode: casual, in case of nice weather, the event is held outside. Important! Delegates with any specific dietary restrictions should indicate their preferences at their earliest convenience via the online accreditation system. Cultural & Creative Field Trips A special programme of 4 field trips will be provided by the organiser. Participants (delegates) are kindly invited to indicate their preferences via the online accreditation system. The options for the field trips are provided in the programme. Presidency Gateway The Presidency Gateway is an information system created mainly for distributing and updating documents about meetings, agendas, practical information, field trips, dinners and logistical information. After the delegate has received a confirmation letter from the accreditation system, they will be able to log into the Presidency Gateway (EU Login) using their individual e-ID, SMS- login or password. All updates and latest news regarding the Conference could be found in the Gateway. All public information, news and press releases about the Presidency activities can be found on the official Presidency website eu2017.ee. Internet and technical facilities High-quality wireless internet will be available throughout the event in Estonian National Museum. Internet use is free of charge and the network will give unlimited access. The password to the wireless network will be provided at the venue. General information about Estonia and Tartu For more information on attractions and sights in Estonia please go to http://www.tartu.ee/en https://www.visittallinn.ee/eng https://visitestonia.com/en/ Other practical information Medical assistance: Local Emergency Number is 112 Electrical socket: The power supply is 220-230 volts (plug: two round prongs). Local time: Standard Time Zone: GMT +2 Contact information about registration Accreditation for press Sirli Varm Kai-Ines Nelson PCO Conference Expert Press Officer Reisiekspert AS Ministry of Culture, Estonia Mobile: +372 56 64 0039 Mobile: +372 55689644 E-mail: [email protected] E-mail: [email protected] Cultural Heritage 3.0: Audience and Access in Digital Era Speakers Bénédicte Selfslagh Bénédicte is the Chairperson of the Panel of the European Heritage Label. Her work ex-perience combines the perspective of an international organisation (the European Com-mission), a member state (Belgium), an international non-governmental organisation (ICOMOS) and the private sector. She has held several international mandates including the positions of Secretary General of ICOMOS (International Council on Monuments and Sites), Rapporteur of the World Heritage Committee, and Chair of the Steering Commit-tee for the Cultural Heritage (CDPAT) of the Council of Europe. She is a consultant on cultural heritage and World Heritage, and a board member of non-profit organisations and selection panels. She currently lives in London, and splits her time between London, Brussels and Paris. David Lordkipanidze David Lordkipanidze is the first director general of the Georgian National Museum, a network of ten museums and two research centers which, under his leadership, have been extensively expanded and upgraded. A renowned archaeologist and paleoanthropologist, Dr. Lordkipanidze led the discovery of the earliest known hominid remains outside of Africa at the Georgian site of Dmanisi. A recipient of many international awards for his groundbreaking discoveries and leadership, he is a corresponding member of Georgian National Academy of Sciences, foreign associate of U.S. National Academy of Sciences, the member of the German Archaeological Institute, and the European Academy of Sciences and Arts. He was awarded with the National Decorations of France, Georgia and Germany. He is the author of more than 150 scientific articles and a regular contributor to scholarly journals. He also serves both as member and as chair of science committees for the exhibition concepts in the world’s leading museums. Enrico Turrin Enrico Turrin has a degree in Economics at the Bocconi University of Milan in 2000 and a Master’s degree in International Affairs at the Institute for International Political Studies (ISPI), Milan, in 2001. After internships at the Italian Embassy in Madrid and at the United Nation’s Global Programme against Money Laundering in Vienna, in 2002 he became Project Manager in the Training Area at ISPI and lecturer of International Organisations. From 2005 to 2008 he worked as an external expert and lecturer for ISPI and for a project by the Italian Foreign Ministry in the field of Cooperation. In 2008 he was hired as an Economist by FEP, where he has been involved in the ARROW and ARROW+ projects and the TISP network and is currently working in the Europeana Food & Drink project; he is Deputy Director since 2012. Eppo van Nispen tot Sevenaer Eppo van Nispen tot Sevenaer (1964) is a well-known international researcher and speaker on digital transformation. He is a one of a kind in making unique connections between the digital world and the human factor. Eppo works on different international and national projects and programs on a variety of subjects like Big Data Analytics, School X.0, Libraries of the Future, Cultural heritage future thinking and the iGovernment. Since 2010 Eppo is also involved in the future of the book as the managing director of a unique foundation that promotes books and reading. He is also the president of the Dutch national board on the use of analytics (Big Data) and a board member of the international Prince Claus Fund (“Culture is a basic need”) and member of the Creative Industries council. Kuba Snopek Kuba is an urban planner and researcher. Kuba graduated in urban planning from Wrocław University of Technology and Strelka Institute in Moscow. He has worked on architectural, urban planning and research projects in Poland, Russia, Ukraine and Denmark. In his work, he collaborated with Rem Koolhaas, Bjarke Ingels and Justin McGuirk. He taught and curated educational programs at the Strelka Institute in Moscow, Russia, and taught at the Moscow State Institute of International Relations. He is the co-author of the publication “Architecture of the VII day”, a complete guide to Poland’s bottom-up church architecture. His book “Belyayevo Forever” on the preservation of intangible heritage was published in English, Polish and Russian. Lars Amréus Lars Amréus is Director-General for the Swedish National Heritage Board. He is the previous Director-General of the Swedish National Historical Museums and a former chairman of the Swedish Museums Association. He has also served as Head of Section at the Ministry of Culture responsible for Cultural Heritage, and has been involved in extensive international co-operation in the Cultural Heritage field. Lars has served as expert on numerous Government Committees and was recognized as Director-General of the Year in 2009. His current commissions are i.e. chairman of the Swedish Director-Generals Association, member of the Swedish Environmental Objectives Council, member of the Advisory Board for Gotland County Administrative Board and member of the board for the Centre for Conservation of Cultural Property. Maciej Hofman Maciej Hofman works as Policy Officer in Directorate-General for Education and Culture of the European Commission. The policy topics he works on involve among others the role of culture in cities and regions, access to culture via digital means and the mobility of artists and cultural professionals in the EU. Prior to joining the Commission, he worked at the International Relations Department of the Polish Ministry of Culture and Heritage, British Council offices in Poland and in France, as well as, briefly, for an e-learning start-up company in Paris. Marco de Niet Marco de Niet is the director of the DEN Foundation, the Dutch knowledge institute for digital culture. DEN supports cultural and heritage institutions to improve their digital strategies and services to collectively strengthen their role in the information society. Marco has been involved in European cross domain innovation with cultural heritage since 1995. He is currently on the Europeana Members Council and is also actively involved in other international projects, including ENUMERATE and UNESCO's PERSIST. Marco studied Dutch language and literature and History of the Book at Leiden University. Before DEN, he worked at the Research and Development department of the National Library of the Netherlands. His main interests are the public aspects of the information society, impact of digital culture, digital preservation and accountability and statistics. Merilin Piipuu Merilin Piipuu is the Managing Director of the Museum of Occupations in Tallinn, Estonia. Merilin has given many public presentations and written articles about memory politics as well as the role of museums in the current world. Merilin has a Bachelor’s degree in Sociology and Politics from the University of Essex and Master’s degree in Ethnology from the University of Tartu. Merilin has also contributed more than 10 years to the development of Estonian civil society. She has led many NGOs and written a book titled “Eestimaa Eeskujud” (Estonian Role-Models), focused on civil society initiatives of young people in Estonia. Merilin is also one of the founders and leaders of the Estonian Centre of Applied Anthropology. Minna Karvonen Minna Karvonen is Counsellor for Cultural Affairs at the Ministry of Education and Culture of Finland. Her areas of interest are digitisation & culture, public libraries in the digital era, and digitisation, accessibility and digital preservation of cultural heritage. Before joining the Ministry, Ms Karvonen has served as Head of Department of Museum sector development and knowledge management at the National Board of Antiquities of Finland. Ms Karvonen is a current and former member of various bodies and expert groups in the European Union. Professor Pier Luigi Sacco Pier Luigi Sacco is the Special Adviser of the EU Commissioner for Education and Culture; Professor of Cultural Economics, IULM University, Milan; Visiting Scholar, Harvard University and Senior Researcher, metLAB (at) Harvard. He is in the scientific advisory boards of Europeana Foundation and Creative Georgia, and in the Advisory Council on Scientific Innovation of the Czech Republic. He researches and consults internationally in the fields of cultural policy and the socio-economic effects of cultural participation, gives keynotes worldwide in major policy and scientific conferences, and is author of more than 200 essays in international peer reviewed journals and books. Ragnar Siil Ragnar Siil is a Founder and Managing Partner of Creativity Lab, international cultural policy and creative industries think thank and consultancy. Ragnar has conducted projects and trainings, given speeches and advised governments and cultural operators in more than 25 countries in Europe, Asia and Africa. Ragnar is a former Estonian Undersecretary of State for the Arts. Currently he is working as a cultural and creative industries expert at the European Union-Eastern Partnership Culture and Creativity Programme. Ragnar was a chair of the EU expert group on creative industries, a member of the European Creative Industries Alliance, and advisor to several candidate cities for the European Capital of Culture title. Currently, Ragnar is undertaking his doctoral studies on managing creative hubs and clusters. Seamus Ross Seamus Ross is Professor in Faculty of Information at the University of Toronto and a former Dean (2009-2015). During 2016 and 2017 he is Visiting Professor, School of Information Sciences and Technology at Athens University of Economics and Business. Seamus pioneered scholarly research in digital humanities, digital curation, digitization, and cultural heritage informatics. As well as publishing his research in academic contexts he has contributed to policy making and to broadening public access to scholarship including leading the creation of the Digiman Series by DigitalPreservationEurope. Prof. Dr. Silke von Lewinski Prof. Dr. Silke von Lewinski is tenured at the Max Planck Institute for Innovation and Competition, Munich and specialises in international and European copyright law. Adj. Prof., Franklin Pierce Center for IP at Univ. of New Hampshire, Concord, USA; Ass. Prof., Zagreb University. Prof. von Lewinski frequently has been an expert consulting the European Commission, e.g. on the EC Rental Rights Directive (drafting of EC proposal with explanatory memorandum and steering it through legislative process), and regarding the WIPO Diplomatic Conference 1996 (preparation, and member of the EC delegation). She has been the chief legal expert consulting the governments of Eastern and Central European and former Soviet countries, including in Estonia on their copyright legislation in the framework of the EC’s TA programs from 1995. Sylvia Amann Sylvia Amann – after her studies of commercial science and working experience in cultural networks and policy – founded „inforelais“ her consulting company in Austria more than 17 years ago. She is a culture and creative economy policy development expert and strategic consultant for the European Commission, EU agencies, national and regional ministries as well as cultural organisations. In addition, Sylvia developed several innovation strategies for the generation of cross-sectorial benefits in local small companies. She advised several cities and regions for the establishment of creative industries policies. Since 2011, Sylvia Amann is member of the EU expert group on culture and creative industries – as a drafting team member for the OMC Access to Finance report and as a co-chair of the expert group on CCI policies for innovation and entrepreneurship. She joined the European Capital of Culture selection panel in 2015 and is a member of the UNESCO City of Media Art advisory board of the City of Linz. Toivo Jullinen Toivo Jullinen, Deputy National Archivist of Estonia, is a historian by training and has been teaching and lecturing on history and public administration for years. He joined the NAE in 2000. One of his tasks has been starting the project for building up digital preservation system for the NAE (2005). For years he was head of the Appraisal Committee at the NAE. He is a co-author of several Estonian legal acts oncultural heritage and documents and archives management, including the current archives act (2011). He is an author of more than 80 publications in related fields. He is member of the National Council on Digital Cultural Heritage and the National Council for Records Management. He is Estonian National Focal Point at the UNESCO Memory of the World Programme and participated as a national expert in drafting the UNESCO Recommendation Concerning the Preservation of, and Access to, Documentary Heritage Including in Digital Form (2015). Vincent Bonnet Vincent Bonnet is Director of the European Bureau of Library, Information and Documentation Associations (EBLIDA) since 2010, combining his passion for libraries with his interest in European affairs, copyright and access to information. Before starting work with EBLIDA he worked in France both as a trainer for a private company that serves libraries and as a civil servant in public libraries. Yvette Vaughan-Jones, Chief Executive, Visiting Arts Yvette has a long career in the arts starting in commercial publishing and then moving to community arts. She has worked for independent arts organisations, the Arts Council of Wales (where she set up Wales Arts International and wrote the Sector Study for the Arts and Cultural Industries in Wales for the ERDF programmes) for local authorities and Welsh Government. She spent 3 years working in Brussels as Policy Manager for the Wales European Centre and was involved in the cultural policy debates for Culture 2000 and Creative Europe. She returned to Cardiff in 2002 to write the city’s bid for European Capital of Culture 2008. She then took up the post of Chief Executive of Visiting Arts. Visiting Arts and secured the European UK Cultural Contact Point until 2013. Her recent work in Europe has included chairing the OMC groups on Artists Residencies in 2014 and Impact of the digital shift on audience development across Europe in 2017. She is currently the Chair of No Fit State Circus. Zuzanna Stańska Zuzanna is an art historian, founder and CEO at Moiseum, consultancy specialised in creating technology projects for museums and creative industries since 2012. She is also running DailyArt, a mobile app presenting one piece of fine art every day, beloved by hundreds of thousands of users around the world. One of the “50 the most creative in business” by Brief Magazine, winner of Young Creative Entrepreneur Award in Culture organised by British Council, included on “New Europe Top 100 Challengers” list created by Visegrad Fund, Google, Financial Times i Res Publika Magazine, Blackbox Connect Alumni. THINGS TO KNOW TARTU Tartu is situated in Southern Estonia and connects to the world through Tartu Airport, You can read more Lennart Meri Airport in Tallinn and Riga Airport in Latvia. The distance between about the city of Tartu: Tallinn, Estonia's capital, and Tartu is 186km, or about 2.5 hours by bus or car. www.tartu.ee/en GETTING TO TARTU and BACK When you arrive at the airport, please check out the TAXI Estonian EU presidency information desk. Our hosts Tartu taxi companies we recommend: Elektritakso (1918, will be guiding you to organiszed transfer to Tartu. +372 588 588 00) or Tartu Taksopark (1200, +372 7 300 Transfer for international guests departs from Tallinn 200). Airport to Tartu as follows: Tallinn taxi companies we recommend: Tulika Takso 11.07.2017 at 10:30, 13:20, 14:30, 17:30, 19:15 and 00:45 (1200, +372 6 120 000), Tallink Takso (1921, +372 640 8921), (Guests arriving 22:45 will be provided separate bus and Elektritakso (1918, +372 588 588 00). tickets) Cards are preferred everywhere, but the bus drivers and Transfer departs from Tartu to Tallinn Airport as train conductors also accept cash. In taxis, it’s best to follows have cash, tip is not required. 13.07.2017 at 11:00, 14:00 and 17:15 14.07.2017 at 05:00, 8:30 and 12:00 VENUES in TARTU HOTELS: Emergency number in Estonia: 112 Estonian National Museum Hotel Lydia IF YOU WISH TO CONTACT THE erm.ee/en lydia.ee/en TEAM Address: Muuseumi tee 2 Address: Tartu at Ülikooli Street 14, Tartu MIRJAM RÄÄBIS University Café Phone: (+372) 733 0377 Conference progarmme kohvik.ut.ee/#et_page_1049 [email protected] Phone: (+372) 5090096 Address: Ülikooli 20 Hotel V Spa [email protected] The Widget Factory vspa.ee/en/ LIINA JÄNES (Aparaaditehas) Address: Riia 2, Tartu (Kvartal European Heritage Label www.aparaaditehas.ee/en shopping center 4. floor) Phone: (+372) 5205806 Address: Kastani 42 Phoine: (+372) 740 4070 [email protected] National Archives of Estonia [email protected] LIINA LILLENIIT www.ra.ee/en Hotel London Event Manager/ logistics Address: Nooruse 3, Tartu london.tartuhotels.ee/en Phone: (+372) 56992025 Tartu Centre for Creative Industries Address: Rüütli 9, Tartu [email protected] loovtartu.ee/en Phone: (+372) 730 5555 Mobile: (+372) 5304 4411 SIRLI VARM Address: Kalevi 13, Tartu [email protected] Accreditation Historic Ensemble of the University Phone: (+372) 56640039 of Tartu Hotel Dorpat [email protected] ec.europa.eu/programmes/creativ www.dorpat.ee/contact-tartu-map Address: Soola 6, Tartu 51013, Estonia KAI-INES NELSON e-europe/node/179_en Phone: (+372) 733 7180 Press Address: Ülikooli 18, Tartu [email protected] Phone: (+372) 55689644 [email protected] Hotel Pallas pallas.tartuhotels.ee/ Address: Riia 4, Tartu Phone: (+372) 7301 200 Mobile: (+372) 5301 6700 [email protected]  THINGS TO KNOW TARTU INTERNAL TRANSPORT We will provide a shuttle from hotels to the venues and back. Please see the tags as each bus is marked with the hotel name. FROM HOTELS to ESTONIAN NATIONAL MUSEUM (ERM) AND BACK Wednesday, 12 July 2017 Thursday, 13 July 2017 7:45 Hotel Lydia – ERM 7:45 Hotel Lydia – ERM 8:45 Hotel Lydia – ERM 8:30 Hotel Dorpat – ERM 9:00 Hotel Dorpat – ERM 8:30 Hotel London – ERM 9:00 Hotel London – ERM 8:45 Hotel V-Spa – ERM 9:20 Hotel V-Spa – ERM 8:45 Hotel Lydia – ERM 9:30 Hotel Pallas – ERM 8:50 Hotel Pallas – ERM 9:40 Hotel Antonius – ERM 8:55 Hotel Antonius – ERM 17:20 ERM – all hotels 14:30 Field Trips 18:15 ERM – all hotels ERM – National Archives of Estonia – ERM ERM – Tartu Centre for Creative Industries – ERM ERM – Historic Ensemble of the University of Tartu-hotels 17:15 ERM – Tallinn The luggage can be stored by the ERM TRANSFER TO DINNER VENUE THE WIDGET FACTORY, 12 July 19:10 Hotel Dorpat – Widget Factory 19:20 Hotel V-spa – Widget Factory 19:20 Hotel Lydia – Widget Factory 19:30 Hotel London – Widget Factory 19:30 Hotel Pallas – Widget Factory BACK TO HOTELS 23:00 Widget Factory – All Hotels Cultural Heritage 3.0 Audience Development in Digital Era 12-13 July 2017 - Tartu, Estonia Graphic Recording of the conference: Coline Robin www.colinerobin.wordpress.com [email protected] @colinegraphic Cultural Heritage 3.0: Audience and Access in Digital Era 12-13 July, 2017 Estonian National Museum Tartu, Estonia Organised in conjunction with the European Heritage Label Days While digital technologies have changed the way people access, produce and use cultural content, what is the role of culture and heritage in building stronger user communities and cohesive society? How to place audiences at the centre of cultural institutions as well as to develop the capacity of cultural heritage institutions? These are the exciting topics and discussions the conference aims to address. We will look at the challenge of linking cultural heritage with social innovation and economic development. The debate on copyright reform and its influence on accessibility of cultural content is also in store. The conference includes hands-on workshops, as well as cultural and creative field trips. About the venue The Estonian National Museum is an ethnologically oriented museum focusing on the culture and history of Estonians from the Stone Age to present day, Estonian minorities and Finno- Ugric peoples. Having patiently awaited for its own home for 107 years, the new museum building opened in 2016 is one the biggest cultural projects in the history of independent Estonia and one of the most modern museum buildings in Europe.  PROGRAMME Working language is English. Translation into French will be provided. Moderator: Ragnar Siil, Managing Partner at Creativity Lab Graphic recorder: Coline Robin Tuesday, 11 July 2017 18:00-20:00 Welcome Reception (Small snacs provided) Location: University Café, Ülikooli 20, Tartu Dresscode: casual Wednesday, 12 July 2017 Between Buses from hotels to the conference venue 08:45 - 9:40 Detailed schedule provided in Gateway 09:15-10:00 Registration and welcome coffee Location: Estonian National Museum, Muuseumi tee 2, Tartu 10:00-10:30 Opening Session Indrek Saar, Minister of Culture of the Republic of Estonia Jens Nymand Christensen, Deputy Director General for Education and Culture, European Commission Session 1 Developing local ownership of cultural heritage The role of culture and heritage in building stronger user communities and cohesive society. How can cultural diversity contribute to strengthening European identity? Citizens and communities defining, creating and using heritage – makers and users. Using digital means to enhance community participation in cultural heritage Moderated by Ragnar Siil and Merilin Piipuu, Managing Director of the Museum of Occupations in Tallinn 10:30-11:15 Key-Note Speech: Cultural Heritage 3.0 Prof Pier Luigi Sacco, IULM University of Milan, Special adviser to Commissioner Tibor Navracics for European Year of Cultural Heritage 2018 11:15-12:15 Conversation coach with Bénédicte Selfslagh, ICOMOS; Chair, European Heritage Label Panel Lars Amreus, Director General, Swedish National Heritage Board Kuba Snopek, urban planner and researcher (Poland) 12:15-13:30 Networking lunch Session 2 Are you talking to me? Audience development in digital era Cultural heritage institutions changing from gatekeepers to enablers of participation. How to place audiences at the centre of cultural institutions? How to best reach different audiences with different needs and interests? Special focus on digital tools and the efforts of institutions to reach out to new audiences. Moderated by Marco de Niet, Director, Digital Heritage Netherlands (DEN Foundation) 13:30-13:50 Setting the tone Yvette Vaughan Jones, Executive Director, Visiting Arts; the Chair of the former OMC group “Promoting culture via digital means” 13:50-15:00 Panel discussion with Toivo Jullinen, Deputy National Archivist, National Archives of Estonia Eppo van Nispen, Director of Collective Promotion, the Dutch Book Zuzanna Stanska, Daily Art, Moiseum 15:00-15:30 Networking coffee break 15:30-17:10 Parallel workshops We invite all participants to join parallel design thinking workshops to share good practices across Europe and based on challenges presented by Estonian National Museum to offer practical solutions to problems that museums and other heritage institutions face. 15:30-17:10 Workshop 1: Audience development challenge – how to place audiences at the centre of cultural organisations? Setting the tone: Maciej Hofman, European Commission, introducing the key findings of audience development survey “How to place audiences at the centre of cultural institutions?” Case study presented by Pille Runnel, Estonian National Museum Facilitated by Yvette Vaughan Jones Workshop 2: Digital solutions challenge – how to make digital tools, products and services in cultural heritage institutions work and why to use them? Setting the tone: Zuzanna Stanska Case study presented by Kristel Rattus, Estonian National Museum Facilitated by Siim Raie, Director-General, Estonian National Heritage Board Workshop 3: Community engagement challenge – how can engaging local stakeholders strengthen the cultural heritage impact on local development? Setting the tone: Harry Vewayen Case study presented by Riina Reinvelt, Estonian National Museum Facilitated by Merilin Piipuu Workshop 4: Cultural heritage innovation challenge – how to develop entrepreneurial and innovation potential of cultural heritage institutions? Setting the tone: Sylvia Amann, inforelais and co-chair of the OMC group “Role of public policies in developing entrepreneurial and innovation potential of the cultural and creative sectors” Case study presented by Anu Kannike, Estonian National Museum Facilitated by Ragnar Siil 17:20 Buses from ERM to hotels 17:20 - 18:15 Possibility to visit the muuseum 18.15 Bus from ERM to hotels Detailed schedule provided in Gateway Starting from 19:10 Buses from hotels to the reception venue Detailed schedule provided in Gateway 19:30-23:00 Dinner and concert at the Widget Factory (Aparaaditehas), Adress: Kastani 42, Tartu Dresscode: casual, warm 23:00 Buses from Widget Factory to the hotels Thursday, 13 July 2017 Between Buses from hotels to the conference venue 08:30 - 8:55 Detailed schedule provided in Gateway 8:45-9:15 Registration and welcome coffee Location: Estonian National Museum, Muuseumi tee 2, Tartu 9:15-9:30 Opening of the day Summary of the outcomes from workshops Moderated by Ragnar Siil Session 3 Cultural heritage as a catalyst for social cohesion and economic development Memory institutions as the Google of cultural heritage. How to develop the innovation capacity of cultural heritage institutions? How to link cultural heritage with social innovation and economic development? Moderated by Raivo Ruusalepp, Development Director, National Library of Estonia 9:30-9:50 Setting the tone Prof Seamus Ross, University of Toronto, and Visiting Professor Athens University of Economics and Business (2016 & 2017) 9:50-11:00 Panel discussion on best practices with Harry Vewayen, Deputy Director, Europeana Minna Karvonen, Finnish Ministry of Education and Culture Prof David O. Lordkipanidze, Director, Georgian National Museum Indrek Kasela, Investment banker, owner of the Contemporary Art Gallery Temnikova & Kasela and art-house cinema Sõprus (Estonia) 11:00-11:15 Stretching break 11:15-12:30 Session 4 Debating Digital Heritage and Copyrights Modernisation of the EU copyright rules to facilitate access to culture and heritage – how to balance between commercial interest vs common good? The session looks at dual nature of the copyright system – challenges and opportunities. Moderated by Ragnar Siil Debate with Prof Silke von Lewinski, Max Planck Institut Vincent Bonnet, Director, EBLIDA Enrico Turrin, Deputy Director, Federation of European Publishers 12:30-13:00 Closing session Reflections by moderators 13:00-14:30 Networking lunch 14:30-17:00 Cultural & Creative Field Trips Busses depart from ERM 1. Estonian National Museum (host venue of the Conference) – a guided tour (www.erm.ee) 2. National Archives of Estonia – visit to the new main building Noora - a guided tour (www.ra.ee) 3. Tartu Centre for Creative Industries – linking cultural heritage with creative industries (http://loovtartu.ee/en) 4. Historic Ensemble of the University of Tartu – a guided tour at the site awarded with European Heritage Label (14:30-16:00 open for all), followed by EHL networking seminar (16:00-17:30 for EHL family) (https://ec.europa.eu/programmes/creative- europe/node/179_en) Busses arrive back to ERM at 17:00 where it is possible to depart to Tallinn (Airport). From Tartu University the bus will take EHL family back to hotels at 18.00.