WIPO regionaalse kohtumise “Baltic States Pilot Project on Development of the Pool of Regional IP Commercialization Experts: Assessing and Marketing a New Technology” korraldamine

KÄSKKIRI 20.11.2018 nr 1-1/18-34-O WIPO regionaalse kohtumise “Baltic States Pilot Project on Development of the Pool of Regional IP Commercialization Experts: Assessing and Marketing a New Technology” korraldamine Finants- ja haldusosakonna põhiülesannetest tulenevalt: 1. Korraldada koostöös WIPOga 4.12-6.12.2018 Park Inn by Radisson Meriton Conference & Spa Hotel Tallinnas WIPO regionaalne kohtumine “Baltic States Pilot Project on Development of the Pool of Regional IP Commercialization Experts: Assessing and Marketing a New Technology ” Balti riikide ülikoolide intellektuaalomandi kommertsialiseerimise spetsialistele. 2. Määran ürituse korraldusliku poole eest vastutajaks teabeürituste koordinaator Triin Urviste. 3. Finantsjuhil Aasa Süllal eraldada Patendiameti 2018. aasta eelarvest rahalised vahendid kohtumise korraldamiseks ja läbiviimiseks. LISA – Kohtumise päevakord (allkirjastatud digitaalselt) Kadri Mikk Peadirektori asetäitja peadirektori ülesannetes  Lisa 1 Kehtestatud Patendiameti peadirektori 20.11.2018 Käskkirjaga nr 1-1/18-34-O ESTONIAN PATENT OFFICE WIPO REGIONAL MEETING WIPO/IP/TAL/18 INF/1 PROV. ORIGINAL: ENGLISH DATE: JUNE ORIGINAL: 2018 ENGLISH Baltic States Pilot Project on Development of the Pool of Regional IP Commercialization Experts: Assessing and Marketing A New Technology organized by the World Intellectual Property Organization (WIPO) in collaboration with the Estonian Patent Office Tallinn, December 4 to 6, 2018 PROVISIONAL PROGRAM prepared by the International Bureau of WIPO Tuesday, December 4, 2018 8.30 – 9.00 Registration 9.00 – 9.30 Opening Ceremony Welcome Addresses by: Mr. Margus Viher, Director General of the Estonian Patent Office , Tallinn The representative of the World Intellectual Property Organization (WIPO), Geneva 9.30 – 10.00 Topic 1: WIPO Pilot Project on Development of the Pool of Regional IP Commercialization Experts in Baltic States – Presentation of the Follow up Program and Establishment of the Baltic States TTO Network Speaker: Ms. Olga Spasic, Counsellor, Knowledge Transfer and IP Commercialization, Department for Transition and Developed Countries (TDC), World Intellectual Property Organization (WIPO), Geneva 10.00 – 10.30 Topic 2: WIPO IP Toolkit for Academic Institutions Speaker: Ms. Silvija Trpkovska, Counsellor, Department for Transition and Developed Countries (TDC), World Intellectual Property Organization (WIPO), Geneva 10.30 – 10.45 Coffee break THEME I: Theoretical Introduction of Technology Commercialization 10.45 – 11.30 Topic 3: What is Technology Commercialization? This program discusses the broad concepts involved in technology commercialization. Speaker: Mr. Ashley Stevens, Focus IP Group, LLC, Winchester, MA 11.30 – 12.15 Topic 4: Productization – Translating Science into Products The first step in commercializing a science-driven technology is to work out (1) what are the products or services that it will result from it and (2) what is the technology’s “Value Proposition” – the unique advantages the technology will bring to those products and services that will make someone want to buy those products and why someone would want to invest in developing the technology. These concepts get captured in Tech Briefs that will be used to market the technology. Speaker: Mr. Frédéric Caillaud M.D.,Ph.D Executive Director of Innovation, Marketing and Communication, IP Office of France, Paris  Former Director of Licensing & Business Development at L’Oréal 12.15 – 13.00 Topic 5: First Look Technology Assessment We will review the team project, performing a First Look Technology Assessment on the technology each university has brought with it. Speaker: Mr. Ashley Stevens 13.00 – 14.00 Lunch Break Theme II: Preparation for the Practical Exercise 14.00 – 14.30 Topic 6: Team Preparation for Inventor Interviews Work in the small teams of 4 to 6 participants focusing on the same technology sample identified prior to the session from portfolios of one of beneficiary institutions 14.30 – 15.30 Topic 7: Team Meetings with Coaches Each Team will discuss their technology. 20 minutes each team Coaches: All Speakers 15.30– 16.30 Topic 8: Team Exercise: Interviews with Inventors Discuss:  New products and services  Value proposition  The true uniqueness of the invention  Competitive advantage  Patent searching terms  Proof-of-concept experiments  List of experts and/or end-users for interview. Coaches: All Speakers 16.30 – 16.45 Coffee break 16.45 – 18.00 Topic 9: Team Meeting with Coaches Coaches: All Speakers Wednesday, December 5, 2018 9.00 – 10.00 Topic 10: Drafting Technology Brief Coaches: All Speakers 10.00 – 11.00 Topic 11: Assessing New Technologies – Presentation of the Technology Brief to the Class We will focus on two of the three key areas of initial investigation of the commercial potential of a new technology:   How attractive are the markets for these products and services?  What are the critical experiments that must be done to show proof-of-concept? Moderators: All Speakers 11.00 – 11.15 Coffee break 11.15 – 12.00 Topic 12: Marketing Technologies Technologies do not market themselves. Even the very best institutions only license fewer than 25% of the invention disclosures they receive Speaker: Mr. Frédéric Caillaud 12.00 – 13.00 Topic 13: Market Assessment Methodology and Tools How do we go about confirming or, equally important, disproving the initial ideas about where a technology will find acceptance in the market and how much “breathing room” from competition it can expect the market to give it. The order of the techniques sounds backwards – first we look for secondary sources of information, i.e., what information already exists. Then, armed with this information, we turn to primary sources, contacting potential customers, suppliers and competitors. Speaker: Mr. Ashley Stevens 13.00 – 14.00 Lunch break 14.00 – 15.00 Topic 14: Technology Development, Business Development, and Proof-of-Concept Academic technologies are typically embryonic and far from market ready, and one of the chief challenges of technology development offices is to help the researcher secure the resources to show that the technology will actually work in practice. US academic institutions have been developing expertise in this area through state funded centers and more recently through philanthropically funded efforts such as the Deshpande Center at MIT, the von Liebig Center at UC San Diego and the Coulter Translational Research Partnerships in Biomedical Engineering with ten US universities. Speaker: Mr. Frédéric Caillaud 15.00 – 16.00 Topic 15: Team Meeting with Coaches Coaches: All Speakers 16.00 – 16.15 Coffee break 16.15 – 18.15 Topic 16 Team Exercises: Market Assessment; Technology Status and Development Plan Coaches: All Speakers 18.15 End of Session Thursday, December 6, 2018 9.00 – 10.00 Topic 17: Team Meetings with Coaches Coaches: All Speakers 10.00 – 11.00 Topic 18: Team Exercise: Presentations of Market Potential and Technology Development of Technologies to Class 11.00 – 11.15 Coffee break 11.15 – 12.00 Topic 19: Barriers to Entry -- Intellectual Property Every new technology entering the market needs some breathing room from competition, to allow it time to develop and gain acceptance and to allow it to be priced to reflect the value it delivers. Technologies usually rely on intellectual property protection to provide this room to grow. We will discuss the most important barriers to competitive entry – patents, copyrights, trademarks and trade secrets Speaker: Mr. Frédéric Caillaud 12.00 – 13.00 Topic 20: Patent Due Diligence Speaker: Mr. Ashley Stevens 13.00 – 14.00 Lunch break 14.00 – 16.00 Topic 21: Prior Art Search Practical Exercise – work in the small teams Coaches: All Speakers 16.00 – 16.15 Coffee break 16.15 – 17.15 Topic 22: Team Exercise: First Look Technology Assessment Presentations to Class Coaches: All Speakers 17.15. – 17.30 Topic 23: Closing Ceremony 17.30 End of Session [End of Document]