Kiri

ÄRAKIRI nr 2446595 Äriregistri kehtivate andmete väljatrükk seisuga 05.07.2017 kell 18:48 PetFood Trade OÜ (registrikood 14180017) kohta on avatud Tartu Maakohtu registriosakonna äriregistrikaart nr 1: Ärinimi ja aadress 2. kanne: Ärinimi on PetFood Trade OÜ 2. kanne: Aadress on Peterburi tee 47, Tallinn, Harju maakond, 11415 2. kanne: Menetlusdokumentide kättesaamiseks pädev isik on Versal Group OÜ, registrikood 12700622, asukoht Peterburi tee 47, Tallinna linn, Harju maakond Kapital 1. kanne: Osakapital on 2 500 eurot 1. kanne: Asutatud sissemakset tegemata Esindusõigus 2. kanne: Juhatuse liige on Svitlana Manushko, sünniaeg 15.10.1981, välismaine isikukood 2987307224 2. kanne: Juhatuse liige on Viktor Manushko, sünniaeg 09.06.1977, välismaine isikukood 2828423491 * Osaühingut võib kõikide tehingute tegemisel esindada iga juhatuse liige. Õiguslik seisund 1. kanne: Õiguslik vorm on osaühing 2. kanne: Põhikiri on kinnitatud 04.07.2017 1. kanne: Majandusaasta algab 01.01 ja lõppeb 31.12 Kannete loetelu Tartu Maakohtu registriosakonnas tehtud kanded: 1. kanne: Kinnitatud 06.01.2017 (esmakanne) 2. kanne: Kinnitatud 05.07.2017 (muutmiskanne) Väljatrüki lõpp Tere! Обращаюсь к Вам за помощью! Основной вид деятельности моего предприятия это оптовая и розничная торговля зоотоврами. Как дополнительный вид деятельности, но очень перспективный, на который мы делаем огромную ставку – это генетические тесты в области ветеринарии (ZOOGEN EESTI) – zoogen.ee / наследственные заболевания собак, определение родства собак, определение группы крови у кошек, оплаределение пола у птиц и много другое. На сегодняшний день мы проделели большую организационную работу. Мы получили ВНЖ всем нашим единомышленникам-соучредителям, трудоустроили двоих как членов правления, трудоустроили гражданина Эстонии, платим национальный Налог с оборота (рассчет НСО за 12 месяцев во вложении). Надеюсь, Вы понимаете, как непросто начать бизнес с нуля в чужой стране. И вывести его на уровень безубыточности. пори этом оставаясь прилежным и законопослушным налогоплательщиком. И вот, я получаю письмо из нашего любимого и комфортного банка (Nordea) Luminor pank. В котором они предупреждают за 30 дней об одностороннем прекращении договора банковского обслуживания. (Во вложении) Я срочно обратился за разъясениями в банк, но в ответ услышал, что ничего личного – чисто бизнес. В других банках Эстонии я получил отказ. Как теперь мне платить налоги и зарплаты??? Все мои планы по созданию удобных сервисов petpood.ee и zoogen.ee (описанные в бизнес-плане, во вложении) рухнули. Обращаюсь к Вам, Президент Республики, профильные министры, руководители селвисов и служб, которые заинтересованы в увеличении доходов Эстонии от налоговых поступлений в бюджет! Помогите спасти мой бизнес. Не убивайте «курицу, которая несет яйца». Может, быть в правительстве Республики есть патриоты, которы смогут защетить работодателя и налогоплательщика. Я на связи 24/7. Жду помощи от Вас. Спасибо большое! ------ Best Regards, Viktor Manushko t. 51991966 tel.: +3728803221 PETFOOD TRADE OÜ Reg.Nr. 14180017 ------------------------ IBALTIC OÜ 14524250 Peterburi tee 47, Tallinn 11415 Estonia www.petfoodtrade.eu www.petpood.ee www.zoogen.ee [email protected] Entrepreneur: IBALT IC OÜ (14524250) Registry code: 14524250 Name: IBALT IC OÜ Address: Harju maakond, T allinn, Lasnamäe linnaosa, Pet erburi t ee 47, 11415 Legal form: Privat e limit ed company Subtype: Capital: 2 500.00 EUR Status: Ent ered int o t he regist er The date of the first 11.07.2018 entry: The beginning of 01.01 The end of financial 31.12 financial year: year: The date of 03.07.2018 amendments to the articles of association: Info about person liable to value added tax Valid value added tax identification number does not exist. Registration history Receipt of e-invoices The entity does not accept e-invoices. Fields of activity NACE Field of activity Type EMTAK code Data source code Sale of cars and light mot or vehicles (wit h a principal 45111 / Elect ronic submission 45.11 weight not exceeding 3,5 t ons) act ivit y EMT AK 2008 (11.07.2018) Means of communication Type Number E-mail address: of f ice@pet f oodt rade.eu Telephone: +372 8803221 Telephone: +372 51991966 Persons on the registry card Role Code / the date of birth Name / Business name Residence/location E-mail Management board member 37706090152 Vikt or Manushko Every member of the Management Board may represent the private limited company in concluding all transactions. Shareholders Code / the date of Name / Business Role Residence/location Contribution Data source birth name Elect ronic Pet Food T rade T allinn cit y, Harju 2 500.00 Shareholder 14180017 submit ion OÜ count y EUR (11.07.2018) The data about shareholders in the information system of the Commercial Register has an informative meaning. According to the Commercial Code § 182 section 1 the management board of the private limited company keeps a list of shareholders. Other persons Code / the date of Name / Business Role Residence/location Contribution Data source birth name 2 500.00 EUR Elect ronic Pet Food T rade T allinn cit y, Harju Founder 14180017 OÜ count y Simple submit ion ownership (11.07.2018) T he exist ence of t he int ernat ional f inancial sanct ion is possible t o search here. T here are no co mmercial pledges Time of e xtraction: 20.07.2018 15:39 Source : E-Bus ine s s Re gis te r (https ://arire gis te r.rik.e e ) 14180017 PETFOOD TRADE OÜ 7.2017 - 7.2018 D - декларация; MO - налоговое решение; DP - декларация за период банкротства; MOP - налоговое решение за пе Пояснения налогового периода (к примеру 12.2014–…) показывают начало или конец изменения или вступления в Изменение формулировки обозначены звёздочкой (*) Строка Пояснение8.2017 - D 9.2017 - D 10.2017 - D11.2017 - D12.2017 - D2017 - ВСЕГО 1.2018 - D R1 Облагаемые по 20%-ной 0 14399,4 ставке операции 165,83и сделки, 51444,87 вкл.15938,67 81948,77 18470,16 R1.1 собственное потребление товаров и услуг (...–11.2014) R2 Облагаемые по 9%-ной 0 ставке 0операции и0сделки, вкл. 0 0 0 0 R2.1 собственное потребление товаров и услуг (...–11.2014) R3 Облагаемые по 0%-ной 0 ставке 0операции и0сделки, вкл. 0 0 0 0 R3.1 внутрисоюзный оборот 0 товаров0 и услуг – всего, 0 вкл. 0 0 0 0 R3.1.1 внутрисоюзный оборот 0 товаров0 0 0 0 0 0 R3.2 экспорт товаров, вкл. 0 0 0 0 0 0 0 R3.2.1 продажа пассажирам 0 товаров с0 возвратом0 налога с оборота 0 0 0 0 R4 Налог с оборота – всего 0 2879,88 33,17 10288,97 3187,73 16389,75 3694,03 R4¹ Подлежащий к уплате0 налог с оборота 0 с импорта 0 0 0 0 0 R5 Сумма включенного 75налога 1411,4 с оборота, которую 35 7524,84 разрешено406,96 вычитать,9453,2 вкл. 72,24 R5.1 уплаченный в таможне 0 налог с0оборота с импорта 0 0 0 0 0 R5.2 уплаченный налог с0оборота с приобретения 0 0 основного 0 имущества0 0 0 R5.3 включенный налог с0оборот с автомобиля 0 0(100%) (12.2014–...) 0 0 0 0 R5.3 Количество автомобилей 0 (100%) 0 (12.2014–...) 0 0 0 0 R5.4 включенный налог с0оборот с автомобиля 0 0(50%) (12.2014–...) 0 0 0 0 R5.4 Количество автомобилей 0 (50%)0(12.2014–...) 0 0 0 0 R6 Внутрисоюзное приобретение 0 6882товаров и услуг 0 37278,2 – всего, вкл. 1772 45932,2 0 R6.1 внутрисоюзное приобретение 0 6882товаров 0 37278,2 1772 45932,2 0 R7 Приобретение прочих0 товаров 0и получение 0 услуг, вкл. 0 0 0 0 R7.1 приобретение недвижимых 0 вещей, 0 металлоотходов, 0 0драгоценного 0 металла 0 и металлических 0 изделий ( R8 Необлагаемый оборот0 0 0 0 0 0 0 R9 Оборот недвижимых 0 вещей, металлоотходов, 0 0 драгоценного 0 металла, 0 металлических 0 0изделий и устанав R10 Уточнения (+) 0 0 0 0 0 0 0 R11 Уточнения (-) 0 0 0 0 0 0 0 R12 Подлежащий к уплате0 налог 1468,48 с оборота 0 2764,13 2780,77 7013,38 3621,79 R13 Переплаченный налог 75 с оборота 0 1,83 0 0 76,83 0 Часть A Декларируемые Нет счетаНетпродажи (11.2014–...) Нет Нет Нет Нет Часть Б Декларируемые Нет счетаНетпокупки (11.2014–...) Нет Нет Нет Нет P - налоговое решение за период банкротства изменения или вступления в силу формулировки. 2.2018 - D 3.2018 - D 4.2018 - D 5.2018 - D 6.2018 - D 2018 - ВСЕГО 33456,8 5874 0 22641,61 39612,7 120055,3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6691,36 1174,8 0 4528,32 7922,54 24011,05 0 0 0 0 0 0 3457,77 67,5 47 3552,99 4211,56 11409,06 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16871,8 0 0 17474,95 20822,8 55169,55 16871,8 0 0 17474,95 20822,8 55169,55 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3233,59 1107,3 0 975,33 3710,98 12648,99 0 0 47 0 0 47 Нет Нет Нет Нет Нет Нет Нет Нет Нет Нет Business Plan PETFOOD TRADE OÜ ---------------------------------------------------------------------------------------------------------------------- ZOOGEN EESTI -------------------------------------------------------------------------------------------------------------------- PETPOOD.EE ------------------------------------------------------------------------------------------------------------------- TM GRANDORF  The Business Plan of the Company PETFOOD TRADE OÜ for the sale of holistic feed of the super premium class, for the penetration of services into the market of Estonia and the European Union countries for carrying out highly-precise DNA researches in the field of veterinary medicine. Content 1. The main areas of business activities of the company “PETFOOD TRADE OÜ”. 1.1. Trade activity. 1.2. Project – ZOOGEN EESTI 2. Potential suppliers and consumers of products and services of the company PETFOOD TRADE OÜ. Competitors. Plans for development of the company PETFOOD TRADE OÜ. 3. Personnel policy. 4. Marketing plan. 5. Justification of the financial productivity of PETFOOD TRADE OÜ Company activity, forecast of the reasonability of a StartUP ZOOGEN EESTI direction creation. 5.1. Financial indicators of trading activity and their forecast for the years of 2018-2019. 5.2. Financial forecasts for the years of 2018-2019 in the field of genetic research. 6. Risks 7. Biography of the Company Founders. 8. Justification of the commercial reasonability of the Company Founders’ staying in Estonia. 9. Illustrations.  1. The main areas of business activities of the company “PETFOOD TRADE OÜ”. “PETFOOD TRADE” Limited Liability Company is a company that was established in 2017, which is engaged in the sale of pet feed. The authorized capital of the Company PETFOOD TRADE OÜ is 2500 euros. PETFOOD TRADE OÜ is the main and sole owner of the Company in Ukraine DOBERMAN GROUP LLC. The highest management body of PETFOOD TRADE OÜ is the General Meeting of Founders, which competence includes the following issues: - alteration of the statute, including changing the size of the authorized capital, changing the legal address and additing activities to the investment portfolio of the Company; - approvement of annual reports and balances, distribution of profits and losses; - formation and recall of executive and other bodies; - reorganization and liquidation of the Company. Operational management is carried out by shareholders of the Company. The Company has an independent balance sheet, a bank account, a stamp, and forms with its own brand name. In accordance with the objectives of the activities, PETFOOD TRADE OÜ cooperates with legal entities and physical persons, determines relationships with suppliers and customers/clients on a contractual basis, as well as independently plans and carries out its activities. The main activities of the Company are the import of pet feed of the Holistic class, produced in Canada and Belgium, followed by retail and wholesale trade in the Estonian market, as well as the export to the EU countries: Poland, Lithuania, Latvia, Finland; Ukraine, Great Britain. The purpose of creating this Business Plan is a generalized description of the Company's activities, with the justification of the reasonability and efficiency of providing services in the field of rendering services for genetic testing of animals, with the subsequent establishment of the first veterinary genetics center in Estonia, for carrying out genetic tests in the field of veterinary medicine. Also one of the main goals of the Company is the implementation of online consultation by leading experts in the field of veterinary medicine, as the provision of related services during the sale of pet feed through the Internet resources, sites of the Company, sales representatives, as well as carrying out genetic tests for animals for identification possible genetic (hereditary) diseases, determination of kinship, definition of the exterior and morphology of the animal. 1.1. Trade activity. Direct contracts with the Canadian manufacturing plant PPN Limited Partnership (PETCUREAN) (Appendix 1) and with the Belgian manufacturing plant United Petfood Producers NV make it possible to form a competitive price in European markets, but the main advantage of the Company PETFOOD TRADE OÜ in the future is the provision of related consulting services by experienced veterinarians and breeders for the correct choice of feed for your pet. 1.1.1. Products of PPN Limited Partnership (PETCUREAN) exported by PetFood Trade are dry holistic feed of the super premium class of brands Go! (providing completely grain-free feed, whole grains feed and feed for sensitive digestion) and Now! (the first grain-free formula of premium class feed with a balanced content of proteins and fats, created without the use of offal and animal fats). 1.1.2. The products of the Belgian plant United Petfood Producers NV are hypoallergenic feed of holistic class of Private Label GRANDORF, which contain a complex of Sinox 3D antioxidants, only natural preserving agents: rosemary, vitamin C, turmeric, have an optimal ratio of proteins and fats, only fresh meat and fish are used in production, all ingredients are suitable for human consumption. This feed has been specially developed and improved for feeding pets prone to the slightest allergic manifestations.  1.2. Project – ZOOGEN EESTI One of the main goals of the Company is the development of the field of genetic research in veterinary medicine – ZOOGEN, the provision of services to pet owners, nursery owners (who are primarily interested in conducting such studies to determine the quality characteristics of the future offspring) in the collection of biological material and processing of this material to conduct DNA research. The site https://zoogen.ee/ is already ready for use, is under revision and will soon be actively advertised and promoted with google advertising, through various social networks (Facebook, Instagram, Youtube, Twitter), information on the site is authentic and is provided in three languages (Estonian, Russian and English). 2. Potential suppliers and consumers of products and services of the company PETFOOD TRADE OÜ. Competitors. Plans for development of the company PETFOOD TRADE OÜ. 2.1. Go! and Now! feed supplier is PPN Limited Partnership. Contract is signed. Procurement price is attached. 2.2. Supplier of feed of brand Grandorf is United Petfood Producers NV. Exclusive contract: Estonia, Lithuania, Latvia, Poland, Ukraine. 2.3. Combining the two products, we will consider the ways of its sales, and the competitive environment. Sales of products by promoting it through sites - Petfoodtrade.eu and Petpood.ee. The last site is on the working out stage, creation and filling of which is already under control of the Estonian company Art Labor OU (https://www.artlabor.ee/). PetFood Trade plans to create the same site in its productivity, as in Ukraine (http://zoomapa.com, http://grandorf.ua), and informative, and let most of the retail sales to be carried out through the site, with the possibility of payment on the site, using the banking service of Internet acquiring. Also, the sales are carried out through the promotion of goods through sales representatives, through the recommendations of veterinary clinicians, and the search for potential consumers at specialized exhibitions. Main competitors – online stores – https://www.penner.ee/ and https://bosse.ee/. Our advantages - the creation of a trilingual website (English, Estonian, Russian), trilingual support, online support in the field of consultations by specialists in choosing the right type of pet feed, prompt delivery on the day of the order at any time of the day. The motto of the Company is not to compete in value and not to dump it, but to provide quality and advanced additional services. Since in the long term the Company is aimed at expanding the range of products offered, namely the additional sale of not only pet feed, but also other pet products, accessories, and in this direction to become partners with - https://www.penner.ee/ and https://bosse.ee/. We plan to deliver the order at any convenient time to the customer. For this we are considering the possibility of purchasing three electric vehicles Renault Kangoo Z.E. in 2018. It is also possible to make a delivery to other major cities through the companies OMNIVA, DPD, Itella, whose postal services are presented, today, almost in every major shopping center. (https://www.omniva.ee/). 2.4. The main project of the Company PETFOOD TRADE OÜ – provision of services in the field of genetic research in veterinary medicine, through cooperation with the Center for Veterinary Genetics ZOOGEN Russia, whose main office and laboratory is located in St. Petersburg, establishment in Tallinn of the ZOOGEN EESTI center for handling and processing orders, sampling biomaterials, sending material to the laboratory and maintenance of accompanying documentation. ZOOGEN EESTI will carry out its activities on the basis of an exclusive contract with ZOOGEN Russia. A similar scheme of cooperation in the field of genetic research in veterinary medicine operates in Ukraine. For example, DOBERMAN GROUP LLC exclusively provides services for the collection of biomaterial, its formation and sending it to the laboratory ZOOGEN around the whole country. The report on the Company's profit in Ukraine in this direction pushed to the origin of the idea of creating the same profitable and useful project in the European Union. The main consumers of genetic research results: - Owners of pets. This testing service helps to understand the characteristics of the pet and improve its quality of life. - Breeders and nurseries. Complex studies allow to make with minimal costs the most complete genetic analysis of animals in the required directions or in all known genetic markers, including colors, hereditary diseases, hair length and genetic identification, blood group for cats, bird sex, to control the level of genetic diversity in the breed, in order to find a suitable pair for mating. This pet DNA testing service can be carried out for dogs and cats of all breeds, birds and horses, regardless of the age and size of the pet, full genomic genetic analysis helps to understand what DNA providing information on several inherited characteristics, carries. - Veterinarians, veterinary clinics. The results of the studies provide basic information for the development of a long-term care plan for animals, provide an opportunity to predict preventive and personalized care for the pet’s health. Testing helps to exclude or take into account hereditary diseases when the characteristic symptoms of a particular pet disease appear. The site https://zoogen.ee has been developed, but at the moment it is on the adaptation in eliminating of translation errors. The studies of this nature are not carried out in any laboratory, in any veterinary center of Estonia. The main competitors in conducting research in the field of genetics, - Germany - LABOKLIN GMBH & Co. KG (https://shop.labogen.com), - head office and laboratory, with a representative office in the UK Laboklin UK & IRELAND (http://www.laboklin.co.uk/laboklin/dispatcher.jsp?id=ContactUs) and Finland- Genoscoper (http://www.mydogdna.com). The main advantages of ZOOGEN EESTI for the customers of Estonia and most of the countries of the European Union are the fast delivery of biomaterials to the laboratory, the fastest possible time for the research and the profitable cost of research. In countries such as Latvia, Lithuania, Poland, Hungary, Belarus, there are also no such genetic centers and laboratories that would carry out such studies. Demand for this type of genetic research is growing from year to year, therefore it is planned to cover the markets of the abovementioned countries and, in the future, under the STARTUP conditions, with the involvement of investments, to create its own genetic center in the territory of Estonia with a modern laboratory. As of today, the laboratory of the Center for Veterinary Genetics ZOOGEN of St. Petersburg has the most modern technologies and equipment for carrying out high-precision studies of animal DNA, and in all its characteristics it is not inferior to the laboratories of Finland and Germany. These genetic studies are conducted on DNA, which is contained in almost all cells. The most easily collected and transported type of biomaterial, recommended for delivery: buccal epithelium or dry blood. DNA in all cells of one animal (except for rare cases of narrow focus specialized cells) is the same, therefore, from the point of view of the reliability of the result, it does not matter where DNA is taken from. Buccal epithelium can be collected at any age, using the cytospheres available in any pharmacy, genitourinary probes or cotton swabs, it can be done independently in an apartment or at home by an unprepared person, however, prolonged transport adversely affects its quality, since the buccal epithelium is recommended to be stored not more than for 10 days. Dry blood at normal humidity and temperature can be stored almost indefinitely, so it easily undergoes prolonged transportation. It is  necessary to make blood collection in a hospital and/or by specialist with appropriate training using scarifiers or syringes. The sampling of the material (emphasis on dry blood) can be made by a specialist in the center of ZOOGEN EEESTI, and in Estonia a specialist can visit the house. In other countries, sampling of biomaterial will be carried out by specialists of veterinary clinics, who will be responsible for sampling of biomaterial and sending it to Tallinn to the office of ZOOGEN EESTI, for a pre-agreed remuneration. Whereas, ZOOGEN EESTI forms envelopes in courier packages and sends it to a laboratory in St. Petersburg. ZOOGEN EESTI receives the results of the research from the laboratory in digital form, enters results into the user's personal account at https://zoogen.ee, where the customer can view the results and print them. If the customer needs an international certificate with a hologram that has several degrees of protection, ZOOGEN EESTI sends such a certificate to the customer upon request. An approved sample of the certificate with several degrees of protection, with all holograms and logos preserved, with wet stamp and signature of General Director of ZOOGEN LLC, Candidate of Medical Science, Anton Vladimirovich MARKOV, is sent by ZOOGEN Center for Veterinary Genetics of Russia to ZOOGEN EESTI address free of charge. The certificates are in bilingual format, the language of the customer's country of study and international English. The laws of Estonia do not stipulate for any permits, licenses and certificates for organization of the process of collecting biomaterial, storing it, grouping it in packages and sending. 3. Personnel policy. To carry out the Company's activities in the abovementioned directions at the initial stage hired personnel will be required: - Members of the Board for recruitment, staff training, coordination, management and control of business processes. - Sales Manager for Go!, Now! and Grandorf. Responsibilities: calling potential customers, sending sms, processing orders, visiting exhibitions, as Zoomark international (the largest European specialized exhibition), exchange of contacts, newsletters. In the course of 2018, it is planned to employ 2 such managers. - Administrator in the main area of ZOOGEN EESTI with veterinary education. Responsibilities: sampling of biomaterial, packing, forming envelopes with collected biomaterial for sending to the genetic center ZOOGEN LLC Russia, consulting on Company Services. Possible employment of students/graduates of the Estonian University of Natural Sciences, specialists in the field of veterinary medicine. In the course of 2018 it is planned to attract 2 such specialists. - Driver-Messenger. - Accountant (as of today the Company uses accounting services and support under the conditions of outsourcing). OÜ Maksims, Kentmanni 18-45 10116 Tallinn, Telephone: +372 6270 755, www.maksims.ee 4. Marketing plan, promotion strategy. 4.1. Marketing of feed sales. For the first time premium feed brand Grandorf appeared in the Estonian market in 2017. PETFOOD TRADE OÜ has exclusive rights to sell feed of this brand in Estonia and other European countries. GRANDORF brands are characterized by the fact that they have been specially developed for feeding pets prone to allergic reactions. GRANDORF products contain only natural ingredients, vitamins, balanced ratio of proteins and fats, it is ideal for feeding old pets, with weakened immunity, as well as for the beginning of complementary feeding of puppies of different breeds. The second product of the company PETFOOD TRADE OÜ is super premium class feed Go! and Now! which are also ideal for pets prone to allergies, as well as for sensitive digestion, grain free formulas. Absence of any offal and animal fats contributes to the fact that Go! and Now! for several years now have been leaders in the world pet food market. That is why PETFOOD TRADE OÜ is interested in selling these types of feed in the European market. However, it is necessary to distinguish such an advantage of GRANDORF feed, - feed has a rather competitive price, in comparison with super premium class feed, the daily rate of feeding the animal when consuming this feed is significantly less than for feed with similar ingredients. That is why in trade, the company's top priority is to acquaint consumers with GRANDORF feed. Feed is popular in Ukraine and Russia, an extensive marketing company for feed advertising has been conducted, and based on Ukrainian and Russian experience, we can confidently assert that demand for this type of product is growing. Methods of product (feed) promotion: - visiting international exhibitions of dogs and cats, design of advertising stands with product probes. The production plant provides samplers with a forecasted volume of purchases free of charge. Brochures and prospectus with information about the ingredients of the product, consultations and advices from our specialists on the spot. Acquaintance with the owners of nurseries, with large breeders, development for them of a special bonus and incentive program, in case, recommendations to their labels and their new owners of our products to use. To act as a sponsor in the ring of a certain breed, award the winners with products. Stands and boards at exhibitions. We plan to make our own stand, the prototype of which was created by the Ukrainian Company DOBERMAN GROUP LLC, which stand is one of the brightest in the exhibition area, where the feed of both producers are presented, and where there is a cozy/soft corner to hold a conversation or a mini business meeting. (The example of the Ukrainian stand is attached). - Advertising in the social media platforms mentioned above, focus on such effective sales platforms as Facebook and Instagram. We have the ability to promote, which increases the brand awareness among potential buyers. Involvement of veterinary specialists in comments and recommendations online. - Distribution of products to pet stores, free branding of stores, material for which is also provided free of charge by the manufacturing plant, design of stands, bonus program. - Working and widely promoted sites (mentioned above, section 2), online consultations and trilingual support by managers and veterinarians. Strategies and methods of promotion of services ZOOGEN EESTI: - Ability to take a niche strategy, as there is no company or laboratory in Estonia providing such services. This means that PETFOOD TRADE OÜ will offer a special service designed for narrow circle consumers (animal owners, clinics, nurseries), however PETFOOD TRADE OÜ plans to take a high position by providing narrow focus specialized services to the consumer in Estonia and a number of other European countries. - Visiting exhibitions of international format, stand and information about products. The ZOOGEN stand is in stock, developed by the Ukrainian Company. This stand can represent both ZOOGEN UKRAINE and ZOOGEN EESTI. The information on the stand is given in two languages, we will also add the wall in the Estonian language, there is no need to make any significant changes, and this stand is ready for use. Information about the creation of the ZOOGEN EESTI center has been repeatedly discussed at exhibitions where ZOOGEN RUSSIA AND UKRAINE participated, the breeders and visitors of the exhibition (owners of dogs and cats) from the countries of Estonia, Lithuania, Latvia, Poland, Belarus were informed about the imminent appearance in the territory of  Tallinn of the ZOOGEN EESTI center with the shortest lead times for manufacturing orders and completely acceptable prices for carrying out these studies. Visiting specialized exhibitions such as World Dog Show and Euro Dog Show, we also advertise ZOOGEN EESTI at the Company stand, at the same time we invite nurseries, clubs, veterinary clinics and laboratories to cooperate. We distribute reasonably discount coupons for research. The Company plans to visit the World Dog Show in Amsterdam in the summer of 2018 and the Euro Dog Show in autumn 2018 in Warsaw. - We also introduce a flexible system of discounts for customers. Discounts are coordinated with the Center for Veterinary Genetics ZOOGEN LLC of St. Petersburg, Russia, in the context of unchanged profits, which means that when giving a discount to the customer, the ZOOGEN EESTI margin will not decrease, as ZOOGEN St. Petersburg will cover this gap. - Promotion through social media platforms, visiting and calling veterinary clinics, sending all necessary information to mailing addresses to nurseries and breeders. - In the future, the opening of its own center for genetic research in the field of veterinary medicine. The main advantage of the Company is the desire to develop business and cover new market segments. To offer Estonia and other European countries an affordable service – ZOOGEN EESTI – genetic research in veterinary medicine. To create a genetic center in Estonia. in future with the support of ZOOGEN of St. Petersburg and thanks to its own investments. The profit from the sale of feed GO! and NOW! of Canadian plant and Grandorf Belgian manufacturer, is not distributed, but reinvested with a gradual contribution to the development of the ZOOGEN EESTI project, and not only in new purchases of feed. 5. Justification of the financial productivity of PETFOOD TRADE OÜ Company activity, forecast of the reasonability of a StartUP ZOOGEN EESTI direction creation. 5.1. Financial indicators of trading activity. Current activity: Basing on the report on financial results for the second half of 2017, proceeding from the cash flows, starting from July 05, 2017, formed from the sale of Grandorf feed at the end of December 2017 until January 2018, we can generalize and conclude: * The gross income from the sale of Grandorf feed is 106746.88 EUR as of the end of 2017 and the total amount as of January 10, 2018 is 107746.88 EUR. The feed is sold in the territory of Estonia and exported to the territory of Ukraine. * Purchasing cost of the goods, including other expenses is 88680 EUR * The rest of the goods in the warehouse in monetary terms at a purchase price is of 11949 EUR, the sale of the said rest will bring gross income of 16500 EUR * Sales tax paid to the budget is 4155.78 EUR * Prepayment of PPN Limited Partnership (PETCUREAN) for feed Go! and Now! is of 45679.46 EUR. The cost of delivery and customs clearance is incurred by PPN Limited Partnership. As of today, the feed has been delivered to the EU and is on customs clearance in Amsterdam in the transport partner CJ Hendriks. * Salary of the hired employee - assistant manager, as of today which employment is only 2 hours, is 130 euros per month. * Payment of accounting services is 210 EUR per month * Rent of a warehouse per month - 50 EUR current and 240 EUR in future from February 2018 * Rent of a part of the office –240 EUR * The cost for advertising on social media platforms, Google Adwords, Yotube –1000 EUR per month (in operation) * Expenses for the site Petpood.ee (products Go! and Now!) and its filling is 1000 EUR one-time (in operation) * Expenses for filling the site Zoogen.ee is 500 EUR one-time (in operation) Forecast for costs for 2018 in the feed sales sector of Grandorf, Go!, Now!: * salary of Feed Sales Manager is 900 EUR per month *2 = 1800 EUR – (gross salary) * salary of manager with veterinary education, consultation on the selection of feed and collection of biomaterial is 850 EUR per month * = 1700 EUR (gross salary) * salary of driver–messenger is 900 EUR per month (gross salary) * Social tax (Employer): EUR 900 – 33%: 297 EUR EUR 850 – 33%: 280,5 EUR * Unemployment insurance (employer): 900 EUR - 0,8%: 7,2 EUR 850 EUR – 0,8%: 6,8 EUR * The amount of costs of the payroll fund: (850*2 + 280,5*2+6,8*2) + (900*3 + 297*3 + 6,8*3) = 5886 EUR per month. * Purchase of Grandorf feed - per year, 6 truck-containers for a total amount of 240 000 EUR * Purchase of feed Go! and Now! - per year, 3 containers for a total amount of 135 000 EUR * Transportation costs for the Grandorf – 9300 EUR per year (1300 EUR * 3 – to Estonia + 1800 EUR * 3 to Ukraine) Transportation costs for Go! and Now! do not arise, because the Company PPN Limited Partnership makes a delivery and customs clearance of the goods at their own expense. Additional costs associated with veterinary control in the process of customs clearance of goods do not arise, because the producer of feed the PPN Limited Partnership provides each and every batch of goods with all necessary documents and certificates that comply with all the rules and norms of the existing veterinary control and European Union legislation, in particular, Estonia one. * Car purchase/leasing – 3 cars Renault Kangoo Z.E., cost of 26,390 euros each for 48 months with an initial payment of 10% - 7917 euros for 3 cars, rent of capital with VAT, with a residual value of 20%, monthly payment will be: 1380.69 euros for 3 cars. * Expenses for the delivery of goods to the buyer (forecast): 400 euros per month - in ordering products for delivery around the City of Tallinn for an amount of up to 30 euros, the shipping cost is 5 euros, and over 30 euros, the shipping is free of charge. - in ordering up to 50 euros, delivery to other cities of Estonia – from 3,5 to 6 euros, depending on the weight of the bag of feed. When ordering from 50 euros to other cities in Estonia, delivery is free of charge. Analyzing the sale price of Go! and Now! brands, based also on the competitor's prices, while having created a competitive product, you can see that the average margin of feed production of Canada will be 80%, if you consider the Grandorf brand feed production in Belgium, according to the prevailing price policy, based on the prices of interchangeable goods, the margin is 40%. Feed of Go! and Now! branfs is marked by high profitability, considering the most popular feed items, we see the competitive advantage and margins from Table 1 and Table 2. Table 1 Comparative table of cost of feed Go! and its margin. Name of feed. Type. Cost Prime cost (purchase Cost in Estonia Margin penner.ee from Canada) GO! DAILY DEFENCE 57.85 21.43 38.6 80% Chicken Recipe DF 11.34 GO! SENSITIVITY +SHINE 65.83 24,4 43,9 80% Salmon Recipe DF 11,34 GO! FIT + FREE Grain Free 68,39 25,33 45,6 80% All Life Stage DF 11,34 GO! DAILY DEFENCE 58,99 21,9 39,42 80% Lamb Meal Recipe DF 11,34 GO! SENSITIVITY + SHINE 67,54 25,02 45,04 80% LID Turkey Recipe DF 11,34 Table 2 Comparative table of cost of feed Now! and its margin. Name of feed. Type. Cost Prime cost (purchase Cost in Estonia Margin penner.ee from Canada) NOW FRESH Grain Free 77,39 28,6 51,48 80% Small Breed ALS DF 11,34 NOW FRESH Grain Free Large 78,29 29 52,2 80% Breed Adult DF 11,34 NOW FRESH Grain Free 77,39 28,6 51,48 80% Adult Recipe DF 11,34 NOW FRESH Grain Free 77,39 28,6 51,48 80% Puppy Recipe DF 11,34 - Forecasted sales plan for Go! and Now! for 2018 is 243 000 euros. - Forecasted sales plan for feed of brand Go! and Now! for 2019 is 350 000 euros. - The planned sale of feed of brand Go! and Now! only in the EU and in the project in Ukraine. The Grandorf feed is sold exclusively by PETFOOD TRADE OÜ, so there is no competition. Ratio of Grandorf feed sales by countries: 2018 in the EU - 50%, Ukraine - 50%; 2019 in the EU - 45%, Ukraine - 55%. The forecast of costs and revenues for 2018 and 2019 is shown in Table 3. The forecasted sales plan for GRANDORF for 2018 is 336 000 euros. The forecasted sales plan for GRANDORF for 2019 is 504 000 euros. Table 3. Financial forecast for sales of Belgian and Canadian feed: Forecasted indices 2018 2019 GRANDORF Go! + Now! GRANDORF Go! + Now! Purchase, euro 240000 135000 360000 180000 Purchase (container units) 6 3 9 4 Sales. Gross income, euro 336000 243000 504000 324000 Sales tax, euro 33600 48600 44800 64800  Table 4. Forecasted enterprise costs for 2018-2019 Name of costs 2018 2019 Accountant’s salary, euro 3400 4000 Warehouse Warehouse part 2900 - rent, euro Whole warehouse - 4800 Office rent, Office part 2900 - euro Whole office - 4800 Advertising costs, euro 12000 12000 Website development petpood.ee (one- 1000 - time payment), euro Salaries to employees, euro 57050 57050 Transportation costs Grandorf, euro 9300 14200 Expenses for the delivery of goods to the 4800 6000 consumer, euro Buying and leasing of cars (3 pcs), euro 24500 16600 Total costs, euros: 117850 119450 Table 5. Profit forecast on 2018-2019 Forecasted indices 2018 2019 Purchase, euro 375000 540000 Purchase 82200 109600 (container units) Sales. Gross 117850 119450 income, euro Sales tax, euro 579000 828000 Income 3950 58950 The diagram of the comparison of income and costs and calculated indicators for 2018 and 2019 900000 800000 700000 600000 500000 400000 2018 год 300000 2019 год 200000 100000 0 Закупка Налог с Текущие Продажи. Прибыль товара оборота расходы Валовый доход Product Turnover tax Current Sales. Gross Profit purchase expenses Income  For calculations, the maximum cost values were taken, and basing on the needs and demand of the market, taking into account the planned marketing strategies, a more realistic, but predictable, value of gross income was taken. 5.2. Financial forecasts ZOOGEN EESTI: To understand the reasonability of launching a pilot project in Estonia, the main indicators should be calculated. For the calculations we take the most popular and often ordered research items, which will compose 90% of the total number of orders for genetic research. Table 6. Calculation of profitability of research. Name of research Cost in Estonia*, euro Cost in The difference The Prime Profit Profitability Germany, in cost between difference in price**, (including euro Germany and cost between euro taxes and Estonia, euro Germany and excluding Estonia in % overheads) Willebrand disease type 1, disease 44,65 59,5 14,85 25% 16,32 22,66 51% vWD1 Degenerative myelopathy DM exon2 42,88 77,51 34,63 45% 15,44 21,95 51% Collapse caused by physical stress EIC 44,65 77,51 32,86 42% 16,32 22,66 51% Hereditary encephalitis of pugs 43,76 59,5 15,74 26% 15,88 22,3 51% NME/PDE Progressive amphiblestrodes atrophy 42,88 77,51 34,63 45% 15,44 21,95 51% prcd-PRA partner Juvenile laryngeal paralysis/ 43,76 59,5 15,74 26% 15,88 22,3 51% Polineuropathy JLPP From Table 6 we see the profitability of the most popular studies. Forecasts of the dynamics of increasing the number of orders of analyzes per month in connection with the expansion of sales markets: 600 500 400 300 минимально количество заказов в месяц 200 максимальное количество заказов в месяц 100 0 1е полугодие 2018 2е полугодие 2018 2019 год. года. Эстония, Латвия, года. +Польша +Беларусь,+Венгрия Литва 1-st half-year 2018. 2-nd half-year 2018. 2019 Blue: Minimal number of orders per month Estonia, Latvia, Lithuania + Poland + Belarus, + Hungary Red: Maximal number of orders per month The genetic research services starts in the territory of Estonia. In the first half of the year it is planned to enter the markets of Latvia and Lithuania using the methods suggested in the marketing section 4. From the second half of the year it is planned to enter the Polish market and from 2019 to provide services in Hungary and Belarus. Accordingly, with the expansion of sales markets, the number of orders for research is also increasing. In the first half of 2018, the research forecast per month is at least 100 - a maximum of 150 studies, in the second half of the year, the research forecast is at least 200 - a maximum of 300 studies, and from 2019, the research forecast is at least 400 - a maximum of 500 studies. The minimum value is determined basing on the demand for this type of service, analyzing the number of requests in Ukraine (ZOOGEN UKRAINE has been working since January 01, 2017), and also basing on a survey of breeders, owners of dogs and cats during specialized exhibitions. Limitations on the minimum and maximum are not chosen by chance, the minimum is based on the understanding of a more accurate number of orders, basing on experience and marketing research. Just note that in one order in practice are 2-3 studies complementing each other, and the components of the so-called set of results for an accurate understanding of the overall genetic picture. We chose the maximum, deliberately limiting ourselves in the provision of services, in order to understand what the growth in orders will be in proportion to + 50% and + 25%. Also, basing on the experience of rendering these services, we can segmentally divide the market for customers of genetic analysis services into three groups, and determine the share of each customer in a percentage ratio. Target audience analysis: 10% Заказчики 10% Питомники и заводчики Клиники 80% Владельцы собак CUSTOMERS: Blue: Breedings and kennels Red: Clinics Green: Dog's owners Table 7. Discounts offered to customers: Customers group Discount amount Nurseries and breeders 10% Clinics 5% Dog Owners - In order to determine the forecast of income for the six-month period, we take the calculation according to the following principle: the forecasted number of monthly orders in each period is multiplied by the number of months in a half-year (6 months), then we divide equally among all the most popular research names (since in a percentage ratio orders for each position are approximately equal), taking into account the percentage of orders for a particular target audience, and multiplying by the cost of each analysis (taking into account the discount provided). Basing on the forecasts of the minimum and maximum number of orders per month in the first half of 2018, a minimum of 100 and a maximum of 150 orders per month, for six months there will be from 600 to 900 orders, that is for each position the total number of orders in the first half will be at least 100 - 150 pieces. Dividing these figures by target audiences, we get that nurseries and breeders, accounting for 80% of the total number of customers, will implement from 80 to 120 orders for each study for six months. And clinics and dog owners, occupying 10% of the total number of clients, will carry out an order for 10-15 units of each analysis for six months. In the second half of 2018, with a minimum of 200 and a maximum of 300 orders per month, for the six months the total number of orders will be 1200 - 1800, respectively, minimum 200 - maximum of 300 orders for each of the positions for six months. It turns out that nurseries and breeders (80% of the total number of customers) will implement from 160 to 240 orders for each study for six months. And clinics and dog owners, occupying 10% of the total number of clients, will order from 20 to 30 units of each analysis for six months. In 2019, according to forecasts, the number of orders in the two semesters coincides - minimum 400 - maximum 500 orders per month, for six months it will be 2400 - 3000 orders and for each of 6 research positions from 400 to 500 orders for six months. From them nurseries and breeders (80% of the total number) have 320-400 analyzes for each of the positions, and clinics and dog owners (10% each) have 40-50 units.  Table 8. Forecast of income from the sale of services to NURSERIES AND BREEDERS for 2018-2019. Name of research Discounted Income for the 1st Income for the 2nd Income for the 1st half Income for the 2nd half price half of 2018 half of 2018 of 2019 (minimum- of 2019 (minimum- (10%), euro (minimum- (minimum- maximum), euro maximum), euro maximum), euro maximum), euro Willebrand disease type 1, disease 40,19 3215,2 – 4822,8 6430,4 – 9645,6 12860,8 – 16076 12860,8 – 16076 vWD1 Degenerative myelopathy DM exon2 38,59 3087,2 – 4630,8 6174,4 – 9261,6 12348,8 – 15436 12348,8 – 15436 Collapse caused by physical stress EIC 40,19 3215,2 – 4822,8 6430,4 – 9645,6 12860,8 – 16076 12860,8 – 16076 Hereditary encephalitis of pugs 39,38 3150,4 – 4725,6 6300,8 – 9451,2 12601,6 – 15752 12601,6 – 15752 NME/PDE Progressive amphiblestrodes atrophy 38,59 3087,2 – 4630,8 6174,4 – 9261,6 12348,8 – 15436 12348,8 – 15436 prcd-PRA partner Juvenile laryngeal paralysis/ 39,38 3150,4 – 4725,6 6300,8 – 9451,2 12601,6 – 15752 12601,6 – 15752 Polineuropathy JLPP Table 9. The forecast of income from the sale of services to CLINICS for 2018-2019. Name of research Discounted Income for the 1st Income for the 2nd Income for the 1st Income for the 2nd price (5 %), half of 2018 half of 2018 half of 2019 half of 2019 euro (minimum- (minimum- (minimum- (minimum-maximum), maximum), euro maximum), euro maximum), euro euro Willebrand disease type 1, disease vWD1 42,42 424,2 – 636,3 848,4 – 1272,6 1696,8 – 2121 1696,8 – 2121 Degenerative myelopathy DM exon2 40,74 407,4 – 611,1 814,8 – 1222,2 1629,6 – 2037 1629,6 – 2037 Collapse caused by physical stress EIC 42,42 424,2 – 636,3 848,4 – 1272,6 1696,8 – 2121 1696,8 – 2121 Hereditary encephalitis of pugs NME/PDE 41,57 415,7 – 623,55 831,4 – 1247,1 1662,8 – 2078,5 1662,8 – 2078,5 Progressive amphiblestrodes atrophy prcd- 40,74 407,4 – 611,1 814,8 – 1222,2 1629,6 – 2037 1629,6 – 2037 PRA partner Juvenile laryngeal paralysis/ Polineuropathy 41,57 415,7 – 623,55 831,4 – 1247,1 1662,8 – 2078,5 1662,8 – 2078,5 JLPP Table 10. Forecast of income from the sale of services to DOG OWNERS for 2018-2019. Name of research Price without discount, euro Income for the 1st Income for the 2nd Income for the 1st Income for the 2nd half of 2018 half of 2018 half of 2019 half of 2019 (minimum- (minimum- (minimum- (minimum-maximum), maximum), euro maximum), euro maximum), euro euro Willebrand disease type 1, 44,65 446,5 – 669,75 893 – 1339,5 1786 – 2232,5 1786 – 2232,5 disease vWD1 Degenerative myelopathy 42,88 428,8 – 643,2 857,6 – 1286,4 1715,2 – 2144 1715,2 – 2144 DM exon2 Collapse caused by physical 44,65 446,5 – 669,75 893 – 1339,5 1786 – 2232,5 1786 – 2232,5 stress EIC Hereditary encephalitis of 43,76 437,6 – 656,4 875,2 – 1312,8 1750,4 – 2188 1750,4 – 2188 pugs NME/PDE Progressive amphiblestrodes 42,88 428,8 – 643,2 857,6 – 1286,4 1715,2 – 2144 1715,2 – 2144 atrophy prcd-PRA partner Juvenile laryngeal paralysis/ 43,76 437,6 – 656,4 875,2 – 1312,8 1750,4 – 2188 1750,4 – 2188 Polineuropathy JLPP Table 11. Total minimum and maximum revenues on the goods under study for the period 2018-2019: Name of research Income for the 1st Income for the 2nd Income for the 1st Income for the 2nd Income for 2018 Income for 2019 half of 2018 half of 2018 half of 2019 half of 2019 (minimum- (minimum- (minimum- (minimum- maximum), euro maximum), euro maximum), euro maximum), euro Minimu Maximu Minimu Maximu Minimu Maximu Minimu Maximu Minimum Maximum Minimum Maximum m (at m (at m (at m (at m (at m (at m (at m (at the rate the rate the rate the rate the rate the rate the rate the rate of 100 of 150 of 200 of 300 of 400 of 500 of 400 of 500 orders orders orders orders orders orders orders orders for each for each for each for each for each for each for for each position position position position position position) each position) ), euro ), euro ), euro ), euro ), euro , euro positio , euro n), euro Willebrand 4085,9 6128,85 8171,8 12257,7 16343,6 20429,5 16343,6 20429,5 12257,7 18386,55 32687,2 40859 disease type 1, disease vWD1 Degenerative 3923,4 5885,1 7846,8 11770,2 15693,6 19617 15693,6 19617 11770,2 17655,3 31387,2 39234 myelopathy DM exon2 Collapse caused 4085,9 6128,85 8171,8 12257,7 16343,6 20429,5 16343,6 20429,5 12257,7 18386,55 32687,2 40859 by physical stress EIC Hereditary 4003,7 6005,55 8007,4 12011,1 16014,8 20018,5 16014,8 20018,5 12011,1 18016,65 32029,6 40037 encephalitis of pugs NME/PDE Progressive 3923,4 5885,1 7846,8 11770,2 15693,6 19617 15693,6 19617 11770,2 17655,3 31387,2 39234 amphiblestrodes atrophy prcd-PRA partner Juvenile laryngeal 4003,7 6005,55 8007,4 12011,1 16014,8 20018,5 16014,8 20018,5 12011,1 18016,65 32029,6 40037 paralysis/ Polineuropathy JLPP TOTAL INCOME 24026,00 36039,00 48052,00 72078,00 96104,00 120130,00 96104,00 120130,00 72078,00 108117,00 192208,00 240260,00 Table 12. Calculation of the total profit for all positions, including taxes and excluding overheads, using the formula: revenue minus cost and minus 20% VAT: Total revenue for Total prime price for all Total profit for Profitability of all positions, euro positions, euro all positions, sales: euro Data for the 1st half Minimum (at the rate of 24026,00 9528,00 11598,4 48% of 2018 100 orders for each position), euro Maximum (at the rate of 36039,00 14292,00 17397,6 48% 150 orders for each position), euro Data for the 2nd half Minimum (at the rate of 48052,00 19056,00 23196,8 48% of 2018 200 orders for each position), euro Maximum (at the rate of 72078,00 28584,00 34795,2 48% 300 orders for each position), euro Data for the 1st half Minimum (at the rate of 96104,00 38112,00 46393,6 48% of 2019 400 orders for each position), euro Maximum (at the rate of 120130,0 47640,00 57992,00 48% 500 orders for each position), euro Data for the 2nd half Minimum (at the rate of 96104,00 38112,00 46393,6 48% of 2019 400 orders for each position), euro Maximum (at the rate of 120130,00 47640,00 57992,00 48% 500 orders for each position), euro Data for 2018 Minimum rate 72078,00 28584,00 34795,20 48% Maximum rate 108117,00 42876,00 52192,8 48% Data for 2019 Minimum rate 192208,00 76224,00 92787,20 48% Maximum rate 240260,00 95280,00 115984,00 48% Basing on the calculations performed on the main research items, we see that in 2018, with the minimum volume of orders, it will bring profit of 34795 EUR to the Company, and in 2019, with minimum orders, it will bring profit of EUR 92787 EUR. In calculation, the overhead costs for consumables were not taken, since ZOOGEN RUSSIA provides all related materials. And the payroll fund, office rent, courier (delivery) and other expenses were taken into account in the calculation of the indicators of the Company's trading activity, because at this stage and the forecasted stage, ZEOGEN EESTI is a part of the structure of PETFOOD TRADE OÜ and provides services based on the Company's resources, including using its personnel (2 Managers). 6. Strengths and weaknesses of the Company. Risks. Processing the Company development strategy, we initially focused on the strengths of the Company Strengths: - high quality of the products, as well as of the provided services. The offered goods, namely the feed of Belgian (Grandorf) and Canadian (Go! And Now!) production, as it was discussed above, refer to the holistic feed of super premium class. The provision of services by the Company ZOOGEN EESTI is clearly planned, structured, the results of the researches are accurate, informative, supported by an international certificate. Genetic researches are conducted on the latest equipment with the participation of highly qualified personnel and laboratory assistants, using the most modern technologies. - Exclusiveness of representation in sales and services. In this case, PETFOOD TRADE OÜ has the exclusive right to represent Grandorf products in the market of several countries of the European Union. There are no competing firms selling Belgian food for pets of brand Grandorf in Estonia and other European countries. The services provided by ZOOGEN EESTI are unique in Estonia, as well as in most countries of the European Union. The presence of the exclusive contract of cooperation with ZOOGEN Russia, modern and advanced technologies used in the laboratory centers of St. Petersburg, enable ZOOGEN EESTI to provide quality and certified product (service) in the territory of the European Union. - wealth of experience in these areas of the Company's investors in Ukraine. Ability to promote the offered goods and services not only on the terms of the exclusive contract, to distribute correctly the proportions of retail trade and wholesale trade. The successful organization of “TM Grandorf”, “TM Go!”, “TM Now!” feed sale by the shareholders of PETFOOD TRADE OÜ in Ukraine for the last 8 years and the right to exclusive sales of products became possible due to high volumes of purchases and sales, competent partner relations with shopping centers, pet shops, veterinary clinics, nurseries and individual breeders. Since 2015, the official distributor of TM Grandorf is the previously mentioned company, DOBERMAN GROUP LLC. In 2017 the Company has received an exclusive contract to represent the Canadian feed producer in Ukraine. The financial activity rates of the Company DOBERMAN GROUP LLC in Ukraine certifies effective sales and the increase in the rate of sales of the products under discussion. In 2016, the Company concluded an exclusive contract with ZOOGEN Russia for cooperation in providing services in the field of veterinary genetic expertise  in Ukraine. Just thanks to experienced, effective management and competent construction of the processes of biological material collection, its transportation, as well as the choice of methods and forms of obtaining research results, and delivery of services to the customer, the Company managed to achieve high performance results in the direction of ZOOGEN. - proven and reliable suppliers of goods and services. Business partners of the countries of Canada, Belgium, and Russia, which have been carrying out their activities for many years, proved themselves in the world market. - price advantage of offered services. As a result of the analysis, it was revealed that the existing main competitors of ZOOGEN EESTI-countries: Germany, with representation in England and Finland are distinguished by high price policy, unable to compete in the cost of research. The analysis was held basing on assumptions that the margin for each study would be about 48%. - clearly formulated strategy for the development of the Company PETFOOD TRADE OÜ, the main postulates of which are such aspects: • special attention is paid to the development of ZOOGEN EESTI. Coverage of the market of Estonia, as well as Lithuania, Latvia, Poland, Hungary, Belarus. Accumulation of profit, without paying dividends to shareholders during 5 years, as well as attracting additional investments, in order to create their own center for genetic veterinary research in Estonia. • sale of pet feed is accompanied by a full range of services, starting with the recommendation of a particular type of feed to a particular pet, taking into account its needs, age, activity, regime, ending not only with delivery, but also after-sales support of an consulting nature. Expansion of product markets. Profit is also reinvested, increasing the volume of purchases. Weaknesses: - lack of reliable and accurate analysis of information about customers of services and consumers of products. - professional unpreparedness of future managers in the following directions, - lack of knowledge of TM Grandorf product, lack of knowledge of ZOOGEN EESTI scheme of work and low awareness in the field of veterinary genetic research. - absence of own vehicles for the delivery of feed, as well as for the departure of a specialist for in-home collection of biomaterial, if necessary. - weak advertising campaign at the initial stages of activity, absence of proper promotion of sites, including due to their incompleteness. Risks: - Emergence of new competitors in the market, with an alternative product below prime price. - Change of customers’ tastes, or the decline in consumer activity on the super premium class feed. - Adoption of legislative restrictions on the organization and provision of services in the field of genetic research in veterinary medicine, since one of the main goals of the Company in future periods is the creation of the own ZOOGEN center with a laboratory in Estonia. - Non-extension of exclusive distribution contracts, due to small quantities of product orders. In view of the abovementioned weaknesses of the Company and possible global risks, we can form the Company's strategic prospects, as well as methods for their implementation: 1. To hold an aggressive marketing policy. To attend international exhibitions, take direct part in them, acquaint with the goods and services of the Company, provide an opportunity for potential buyers to try the proposed goods (feed) by their pets. To pay special attention to the constant filling of the Company's websites with useful and interesting information, hold online consultations, promote websites, promote social media platforms, forums, engage breeders and veterinarians in discussions. We have an experience in the promotion of sites, as well as in the work on attracting potential consumers through social media platforms. It is also possible to involve to discussion not only local breeders and veterinarians, but also from the former CIS countries. 2. To encourage Sales Managers with bonuses and premiums in the event of overachievement of sales targets. Development of retail trade, negotiations with pet stores and veterinary clinics, active promotion of goods and services. Introducing the desired profit per unit of goods or in one study, we foresaw a possible  reduction in the margin in 1 unit of product due to bonuses paid to managers, but with the increase in sales, the velocity of money circulation increases, which ultimately leads to an increase in the Company's gross income, sales, and ultimately to an increase in the total profit for a particular period. Structuring of business processes, obligatory instruction, continuous training of hired personnel in the nuances and subtleties of the Company's activities, as well as improving knowledge for a specific and clear understanding of pet feed composition, ability to select the necessary type of feed for a particular pet, taking into account the wishes and budget of the owner or breeder, as well as for understanding the process and methods of holding genetic research in veterinary medicine, ability to collect biomaterial under the most unfavorable conditions, and provision of a complete and comprehensive information about any type of research. Financing of business trips to hired personnel, including trips abroad, in order to obtain advice from leading veterinary specialists. 7. Biography of the Company Founders. Viktor Kostyantynovych MANUSHKO, (Viktor MANUSHKO) was born on June 09, 1977 in Ukraine in the Village of Kirovo, Tokmak District, Zaporizhzhya Region, in a peasant family of grain growers. in 1994 he graduated from the secondary general education school of the Village of Kirovo, Tokmak District, Zaporizhzhya Region, Ukraine. from 1994 to 1997 he studied at the Department of Enterprise Economics of the BIE (Berdyansk Institute of Entrepreneurship).  in 1997 due to financial problems in the family, he had to leave the institute from 1997 to 2005 – private entrepreneur (Town of Mariupol, Donetsk Region, Ukraine) – production of toilet paper and napkins, transport, forwarding, logistics services in Ukraine. from May 20, 2005 to July 03, 2012 he served in the Ministry of Emergency Situations of Ukraine. 2009-2013 – training in the Academy of Fire Safety named after Heroes of Chernobyl of the Ministry of Emergency Situations of Ukraine. Qualification – Bachelor of Fire Safety. in 2011 he married to Svitlana MANUSHKO in 2013 he obtained education in the field of Cynology (Cynologist-Breeder). КСУ/FCI. in 2013 he became a partner in the Labrador Nursery “NIGHT SINGLE” (certificate КСУ/FCI # 532/06) www.labrik.com.ua in 2014 they moved to the City of Kharkiv in 2016 he became co-founder/member of the Board of Doberman Group LLC in Ukraine (Import and Distribution of Pet Goods, Veterinary Services, Genetic Research in Veterinary Medicine) in 2017, he became co-founder/member of the Board of Petfood Trade OÜ (registrikood 14180017) in Estonia. As of today, I am Leader and Manager in 5 projects, in three of which I am the author of start-ups. -Retail trade in pet goods in Ukraine – Zoomapa online shop www.zoomapa.com -Wholesale of goods for animals throughout Ukraine – Doberman Group LLC www.grandorf.ua - Genetic laboratory for the investigation of hereditary diseases of animals – “Zoogen Ukraine”. https://zoogen.com.ua Labrador Nursery “NIGHT SINGLE” (certificate КСУ/FCI #532/06) www.labrik.com.ua Since 2017, the co-founder of the new project – Petfood Trade OÜ (registrikood 14180017) – wholesale and retail trade in pet goods in Estonia. In 2018 it is planned to launch the start-up “ZOOGEN™ EESTI” and “PETPOOD.EE” in Tallinn. www.petfoodtrade.eu As of today, I am a co-owner of 5 trademarks in Ukraine: “Online store of pet goods Sobaka-Barabaka®” “DOBERMAN®” “GRANDORF®” “VMISKE®” “ZOOGEN™” Personal telephone: +372 5199 1966 Work telephone: +372 880 32 21 Personal E-mail: [email protected] Profile page in Facebook: https://www.facebook.com/viktor.manushko Isikukood: 37706090152 Anna Oleksandrivna DOROSH, was born on July 02, 1985 in Ukraine, in the City of Kharkiv. in 2002 she graduated from Kharkiv Specialized School No. 162, with in-depth study of the English language. in 2002 she entered National Technical University “Kharkiv Polytechnic Institute” on the first course of the Department of Economics in 2006 she received Bachelor's Degree Diploma in Economics and Business. In the same year she entered National Technical University “Kharkov Polytechnic Institute” for Master Degree of the Department of Economics. Also in 2006 she entered the University of Banking of Kharkiv Institute on the external form of education in the field of “Economics and Entrepreneurship”, specialty “Banking”. in 2007, she was employed to the boutique of brand clothes LIU JO (PhPE PLATONOVA, City of Kharkiv) for the position of Sales Assistant, in the same year she resigned by her own volition. in 2008 she gained Master Degree and received Master's Degree Diploma specializing in “Accounting and Audit”, specialization “Control and Audit” in 2009 she graduated from the University of Banking of Kharkiv Institute, received Diploma of educational and qualification level of “Specialist”, specialty “Banking”. 2009-2011 – she was trained at various certified courses in the areas of “Basics of tourism business” and “Travel Manager”. in 2011 she became co-founder of LLC “COSMOPOLIT TRAVEL”. In the same year she was appointed to the position of Director of LLC “COSMOPOLIT TRAVEL”. She has been working as Director of Travel Company “COSMOPOLIT TRAVEL” till present: http://cosmotravel.com.ua/ Co-founder: Wholesale trade in pets goods throughout Ukraine – Doberman Group LLC_www.grandorf.ua Co-founder: Genetic laboratory for the study of hereditary diseases of animals – “Zoogen Ukraine” https://zoogen.com.ua In 2017 a new project was launched – Petfood Trade OÜ (registrikood 14180017) – wholesale and retail trade in pet goods in Estonia. In 2018 it is planned to launch the start-up “ZOOGEN™ EESTI” and “PETPOOD.EE” in Tallinn. www.petfoodtrade.eu For today, she is a co-owner of 4 trademarks in Ukraine: “DOBERMAN®” “GRANDORF®” “VMISKE®” “ZOOGEN™” Personal telephone +380 67 714 94 92 Personal email: [email protected] Profile page in Facebook: https://www.facebook.com/tcosmopolit Profile page in Instagram: @cosmopolit_travel and @annacosmotravel Parents: Mother – Tetiana Leonidivna DOROSH, teacher of the Department of Piano of Kharkiv Humanitarian and Pedagogical Academy, Ph.D. in Public Administration, Professor of the Chair of Piano. Father - Oleksandr Ivanovych DOROSH, does not live with his family. Stepfather - Valeriy Pavlovych KURYLO, a pensioner, in the past he was a machinist of the railway of Kupyansk locomotive depot of Kupyansk-Uzlovaya station. te_______________ Viktor MANUSHKO _____________  8. Justification of the commercial reasonability of the Company Founders’ staying in Estonia. Having considered the main activities and strategic goals of the Company PETFOOD TRADE OÜ, it should be noted that in order to realize business ideas and to achieve the forecast indicators of the Company's financial activity, first of all, competent management is required as well as to increase the volume of sales of the proposed products and launch the process of providing services for genetic research in veterinary medicine in the territory of Estonia, with the subsequent access to other countries of the European Union, and the creation of its own center for genetic research ZOOGEN EESTI. In the Company's trading activities, the main products currently offered are the holistic feed made in Belgium and Canada, but if the market of Estonia and other European countries is already familiar with the products of the latter, the Grandorf (Belgian) feed is an absolute novelty in the European market. As it was mentioned above, the Belgian feed has a lot of undeniable advantages - first of all, they have grainless formulas, which contain only natural ingredients, complex of essential vitamins, balanced ratio of proteins and fats, which is ideal for feeding elderly pets with weakened immunity, for the beginning of complementary feeding of puppies of various breeds, as well as for pets prone to any allergic manifestations. And the main plus of the Grandorf feed is the low daily rate of feeding the animal, compared to other feeds of the same level, accordingly the feed consumption is less, the consumption period is longer, - cost savings are evidently seen without disregarding the quality of the products. In order to acquaint the buyer of Estonia with such a product, the Company needs not only a correctly chosen marketing policy, but also trained managers for the sale of this product. The selection of personnel for the sale of feed, its training, improvement of knowledge is not a fast process, requiring attention from the owners of the Company, who know this product in perfection, who have extensive experience in the implementation of this type of feed. However, the Company PETFOOD TRADE OÜ sets the purpose of providing professional advice additionally to the buyer on the selection of one or another type of feed, that is why our goal in the long term is to train the personnel, to gain a clear knowledge of the composition of the feed, to understand the purpose of this or that kind of feed in accordance with the breed, age, physiological characteristics of the pet or other requirements of the owner of the animal, or following the recommendations of the treating veterinarian. Since our goal is to cover not only the market of Tallinn, but also Estonia as a whole, and a number of other European countries, we will have a long and productive work in the field of advertising our products. What are we planning? Visiting pet stores, spreading samplers, gluing billboards; visit veterinary clinics, acquaint with the products, distribute brochures with detailed information on the composition and benefits of feed, with arrangements we put up stands with advertising products. Visiting of specialized European exhibitions, we participate as sponsors of rings, we also present products, get acquainted with the owners of nurseries, conclude contracts, stipulate the bonus program and agree on terms of cooperation. We plan to attend such exhibitions not only in Estonia, but also in Lithuania, Latvia, Poland, Hungary, Estonia and other countries of the European Union. We constantly hold such work at exhibitions in Ukraine independently, we get a great return, that's why we plan to be engaged in exhibitions and visits to veterinary clinics and pet stores personally, thus promoting products in Estonia and in several other European countries. With the increase in sales of feed we plan to rent a separate warehouse and a large comfortable office, which we are also looking for personally. A large comfortable separate office is planned to be rented not only under the direction of trade, but also under a new direction - ZOOGEN EESTI. We plan also to buy cars for leasing, hire of courier drivers, monitor the implementation of the route plan, and make deliveries. Proceeding from the forecast financial indicators, it can be seen that the Company's planned profit from the sale of feed at the end of 2019, should grow, with forecast values of sales volumes, almost in 15 times, such a jump is caused not only by expansion of sales markets, but also by clear monitoring of activities from the side of the owners of the Company, including with the use of aggressive marketing, as the owners of the Company have a sufficient level of personal financial means for this, and a sufficient base of the exhibition material, stand and brochures.  As it was discussed earlier, PETFOOD TRADE OÜ's strategic goal is to develop the ZOOGEN EESTI direction. First of all, the Company requires qualified hired personnel, which we also plan to look for personally. The main requirements for potential managers-administrators of ZOOGEN EESTI direction are veterinary education (completed education or not at this stage does not matter, since at the stage of providing services the knowledge of veterinary medicine may be incomplete), the ability to contact animals, the knowledge of Estonian, English and Russian languages. Since this type of services has never been previously provided in Estonia, it is necessary to fully train managers-administrators, in matters of consultation to the customer of genetic research services, correct sampling of biomaterial, its safety, and the grouping for sending material to St. Petersburg. We are planning to train personnel personally. Holding an advertising campaign for the ZOOGEN EESTI direction also requires a large time and human cost. Informing veterinary clinics in the territory of Estonia about the launch of a new program for providing genetic services in veterinary medicine, personal contact with veterinarians, contact with nursery owners, providing a flexible system of discounts for complex analyzes, and providing highly competitive prices for such analyzes. All of this, the prerogative of the owners of the Company and a long hard work, but we know how to achieve high results and not deviate from the planned indicators, as we independently build the entire process of providing services. As it was stated earlier, PETFOOD TRADE OÜ plans to create its own genetic center with the ZOOGEN EESTI laboratory in Estonia, and specifically to achieve such a global goal, our main purpose is to manage the achievement of the forecast financial indicators, and to multiply the taken maximum values of the number of orders implemented, accumulate and not distribute the received profit for reinvesting it into the creation of such a center in Tallinn. The own genetic veterinary center in Tallinn will be able to cover the need for such studies in a number of other countries of the European Union, such as Latvia, Lithuania, Hungary, Poland, etc., offering the best price in the European market. This global project also requires additional preparatory work for the owners of the company, which must be started today – search for partners, search for a genetic center / laboratory in Tallinn, future laboratory assistants and specialists, leading veterinarian, costing and finding the tools necessary to create your own laboratory and much more. It is possible to monitor remotely trading activities by setting up the trade process at the initial stages - it is possible, but remotely, not staying in Tallinn, there is no possibility to build a clear process for providing genetic research services with the future creation of the own genetic center, due to the lack of experience of hired personnel in such research areas. 9. Illustrations.