Erkki Keldo 19.01.2026 nr 10.1-13/40-1
Majandus- ja tööstusminister
Majandus- ja Kommunikatsiooniministeerium
Austatud minister
Edastame Teile Euroopa Komisjoni volinik Apostolos Tzitzikostase kutse, 16. jaanuar 2026, nr
Ares(2026) 474437.
(Invitation to attend the European Tourism Day, 26 January 2026)
Lugupidamisega
Kyllike Sillaste-Elling
alaline esindaja
Lisa: kutse 1 lk
Päevakava 2 lk
Raili Lillemets
+32 2227 4375
[email protected]
Rue Guimard 11/13 1040 Brüssel Tel: +32 2 227 39 10
[email protected] https://eu.mfa.ee/et/
APOSTOLOS TZITZIKOSTAS Rue de la Loi, 200
MEMBER OF THE EUROPEAN COMMISSION B-1049 Brussels – BERL 08/096
SUSTAINABLE TRANSPORT AND TOURISM
[email protected]
Subject: Invitation to attend the European Tourism Day, 26 January 2026
Dear Minister,
I am pleased to invite you to attend the European Tourism Day 2026 in Brussels (Charlemagne
building) on 26 January 2026. This event has always been a significant moment for EU tourism,
and with the last one taking place in 2023, we’re excited to bring everyone together again.
This year, we will be exploring both the challenges and opportunities currently facing the
tourism ecosystem. In addition, we will be diving into the priorities of the upcoming EU Strategy
for Sustainable Tourism, which will be published in the first semester of 2026.
Your presence would be a strong signal of support to the development of an ambitious and
impactful joint strategy. Throughout the day there will be ample opportunity for exchange with
senior practitioners and policy drivers from the public and the private sector.
We expect approximately 400 participants attending in person, with many more joining online.
All attendees will have access to interpretation services in French, English, German, Spanish,
and Italian. For your convenience, I have attached the draft program.
For registration please visit the dedicated conference page on the Commission’s transport and
tourism website: https://transport.ec.europa.eu/news-events/main-events/european-tourism-
day_en.
My team in DG MOVE remains at the disposal of your office for further information (contact
person: Andreea STAICU, Head of the tourism team, MOVE.001, e-mail:
[email protected] or
[email protected], phone: + 32 2 29 98 80 33).
Thank you in advance for your cooperation.
Yours sincerely,
_____________________
EU Ministers Responsible for Tourism
Electronically signed on 16/01/2026 13:04 (UTC+01) in accordance with Article 11 of Commission Decision (EU) 2021/2121
26 January 2026, Brussels
Shaping the tourism of tomorrow
8:30 - 9:30 Registration and welcome coffee
9:30 - 9:35 Opening and welcome
9:35 - 10:05 Present for the future
Panel: Perspectives from tourism CEOs
10:05 - 11:05 Architecting the future of destinations
Panel: Making the European tourism offer meet demand
Digital solutions (access to data and AI)
New trends (marketing and offer)
Media (traditional and social media)
11:05 - 11:35 Fireside talk: How to access and how to make best use of data
11:35 - 11:50 Coffee break
11:50 - 12:50 Tourism for tomorrow - EU Sustainable Tourism Strategy
Keynote speech: Apostolos Tzitzikostas, Commissioner for Sustainable
Transport and Tourism
Political debate: Pioneering European tourism for tomorrow – what
priority actions?
12:50 - 14:30 Networking lunch
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26 January 2026, Brussels
Shaping the tourism of tomorrow
14:30 - 15:30 The accessible destination: strategic mobility, accessibility, and the
path to rebalance tourism flows
Panel: For a better balanced and accessible tourism
Mobility (urban and rural mobility)
Unbalanced tourism (seasonal/territorial distribution and the locals’
perspective)
Accessibility (inclusion and accessibility in tourism)
15:30 - 16:00 Fireside talk: Capitalizing on the future: How to unlock private
investments in tourism
16:00 - 16:20 Coffee break
16:20 - 17:20 The regenerative shift
Panel: ‘Making sustainability a competitive advantage’
Sustainability
Resilience
Regenerative tourism
17:20 - 17:30 Destination Europe: our tourism, our brand
17:30 Closing
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