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Saatja: <[email protected]> Saadetud: 28.05.2019 22:10 Adressaat: <[email protected]>; RAM Info <[email protected]> Teema: Jõhvi Urban Public Space – Sponsorship / Investment Tähtsus: Tavaline Manused: sponsorship-linnaprojektid.pdf; linnaprojektid-johvi-urban-public-space.pdf Dear Kultuuriministeerium and Rahandusministeerium, I represent Linnaprojektid MTÜ (Urban Projects NGO), and we just started one project named Jõhvi Urban Public Space. It's about Social development, Education, Art and Tech. Detailed description and sponsorship package draft in attachements. We are planning to build here, in Jõhvi and Ida-Virumaa, strong Culture, Art & IT relations and communities; educate people and open perspectives for tourism & business. So I have a question, could you please review our project and provide us with the information on funding possibilities. We strongly need an advice on this! Waiting for your response! With the Best, Andrew Dekelbaum Linnaprojektid MTÜ chairman https://linnaprojektid.ee LINNAPROJEKTID MTÜ (NGO) linnaprojektid Reg.nr. 80414230 urban projects linnaprojektid.ee [email protected] +372 5567 1377 Jõhvi Urban Public Space Jaama St 6, Jõhvi, Estonia – Former police station building ~ 1100 m2 – Garage boxes and surrounding area ~ 3500 m2 – Skate park ~ 1500 m2 Partners: Toila Sadamakõrts Sveta Baar (Telliskivi, Tallinn) Lasnaidee (Tallinn) Narva Art Residency OBJEKT multimedia future hub (Narva) NGO Progress Center Contents Introduction 3 Space 4 Influence 10 Business model 11 Roadmap 12 History 13 linnaprojektid.ee 2 / 13 Introduction Goals The goal of the public space is to make Jõhvi comfortable for residents of all ages by ensuring the direct participation of young people, activists and businesses in the development of the new urban facilities. The main goal of the “Linnaprojektid NGO” is the social development: raising the awareness of citizens and creating a caring society which is ready to discuss interesting city development projects and to take an active part, both financially and physically, in the implementation of these projects. Needs Jõhvi is the capital of Ida-Virumaa county (population ~ 140.000 people). The population of Jõhvi is 11.290 people (01.04.2019), 25.000 people are daily located in the city (according to a study of the telecommunication networks of the University of Tartu). Distance to Tallinn 167 km, Tartu 129 km, Rakvere 72 km, Narva 49 km. Location The space is located in the centre of Jõhvi at the intersection of Jaama and Sompa streets, and it is within walking distance from public transport (2 min.), railway station (3 min.) and bus station (10 min.) linnaprojektid.ee 3 / 13  Space Building | Floor 1 – Hall The first floor area is designed to achieve multiple purposes, especially for making the first step in exploring the complex. The entrance group is equipped with a ramp for persons with disabilities and physically challenged people in order to facilitate their access and use of premises. 1 Info point The administrator of the art space is available 24/7 and will help resolve any issue. 2 Language centre For group and individual trainings (English and Estonian languages, 0-A2, B1-B2 and C1). Consists of three rooms for simultaneous teaching of 20 students. Each class is equipped with projector, whiteboard and computer. Rooms are designed to conduct an oral hearing in preparation for level exams and consultations, as well as preparing for IELTS. A partnership with Töötukassa (Unemployment Insurance Fund) is planned. Both adults and children can study at the language centre. linnaprojektid.ee 4 / 13 3 Office equipment Registered visitors may use the office equipment (printer, scanner, xerox, fax) for free. Coworking 4 Workspace in the open space format, which is designed to bring people together for communication and creative interaction. Part of the room is equipped with computers, the other part assumes visitors use their laptops. Visitors are offered to access the high-speed Internet and the use of office equipment. 5 Cafe In the coworking area there is a cafe where visitors can buy drinks and snacks. In summer, the terrace is installed outside. 6 Computer class / PC game room Computer class for simultaneous use by 16 visitors. Fully equipped with modern computer equipment and workplaces. IT trainings are provided. The game room allows teams to participate in international championships, as well as conduct internal competitions. 7 Music studio The studio is intended for professional studio recording of voice and sound, mastering, production and DJing. 8 Kitchen Every registered visitor in a pleasant atmosphere has the opportunity to prepare his own food brought from the store or home. 9 Game room for consoles and board games Game room for consoles and board games lovers. As equipment: large diagonal TVs, consoles, controllers and games. 10 Virtual reality rooms Two rooms in the former detention cells perfectly designed to break away from reality and chase extraordinary moments. linnaprojektid.ee 5 / 13  Building | Floor 2 – IT & Creative Area Commercial area with premises for various purposes, mostly for promoting youth development and engagement, formation of local startups and small businesses. 1 Meeting room Registered visitors can book a meeting room, which is equipped with all the necessary stuff for conducting mini-presentations and meetings. 2 Lecture / Cinema hall Master classes, lectures, recreation. 3 Server room Own server equipment to ensure the practice of students, as well as to maintain the services of the Art Space in the Internet environment. 4 Commercial areas There are several types of rental areas. More expensive rooms are marked with the brighter colour on the plan. Both hourly and monthly rentals are possible. linnaprojektid.ee 6 / 13  Building | Floor 3 – Hostel The hostel, which fills the entire third floor, accommodates up to 78 people (in advance), which gives a wonderful opportunity for Jõhvi to receive guests and tourists all year round, as well as to hold large sports competitions. 1 Room for a large group Suitable for placing teams, for example, during competitions. Equipped with its own kitchen and recreational area. 2 Family rooms Rooms are also suitable for small groups who value comfort. With separate shower and toilet. 3 Individual rooms Premium rooms equipped with separate shower and toilet. 4 Regular rooms Amenities like in any hostel. 5 Laundry Fully equipped laundry room. linnaprojektid.ee 7 / 13  Building | Floor 0 – Basement The multi-purpose basement of the building will be modernized depending on the Community needs. 1 Second music studio For instrumental music rehearsals. 2 Warehouses 3 Printing factory Equipment for the various format printing. 4 Luggage storage Luggage safe storage for hostel visitors. 5 Robotics training machines Equipment for learning and practicing robotics. 6 3D printing 3D printing equipment. linnaprojektid.ee 8 / 13 Garage boxes and Ground The first stage in the development of Urban Space was the indefinite lease of the last garage box in the section (total area 46.17 m2) with a terrace of 60 m2. In the future, combining the last 5 boxes of the garage together will transform entire area into vintage market and space for the big events. Part of the garage doors would be replaced by windows, toilet rooms would be organized. In the first part of the garage would appear the indoor skate park for practicing in the rainy and cold season. Events & Activities • Collective Art classes; • Board Games, XBOX & PlayStation Championships; • Urban hall with workshops on request; • Improvised cinema and contemporary Art gallery; • Community Library, book swapping; • Playground for local performers, writers, artists; • Musical events, rap battles, standups. Skate park The skate park occupies ~ 1500 m2 and is located on municipal land of Jõhvi vald. At the moment, we are negotiating with Jõhvi municipality to provide the Linnaprojektid NGO team with the official rights for the long-term area modernization. • Events and competitions organization; • Replacing the ramp covers and making the park look modern and safe; • Installation of table tennis tables, construction of small architectural forms; • Installation of sanitary room in the sea container form. linnaprojektid.ee 9 / 13 Influence Successful cities that combine rich cultural, educational and social activities in combination with the convenient infrastructure and comfortable environment, form a holistic type of citizen and become the tourists attraction centre. Short-term • Creating of local communities; • The development of youth social activity; • Attraction of residents to the development of public spaces. Long-term • Social and environmental development; • Tourism development; • Attractiveness enhancing of the business climate in Ida-Virumaa county; • Employment development; • Culture and education development; • Building of an efficient integration processes. An example of the use of urban space in Helsinki, Finland (Photo by varlamov.ru) linnaprojektid.ee 10 / 13 Business model The main directions of monetization: Commercial areas The basic part of Urban Space monetization is the rental of commercial premises with the total area of ~ 300 m2. The cost of rent per square meter is from 6 to 10 euros. Hostel The price of living in a separate room ranges from 20 to 40 euros per day, in a common room up to 20 euros (in correlation with the market prices). Music studio Voice recording, mixing and mastering. Hourly booking. Educational centre There are various training packages: • Estonian and English language courses and tutoring for school kids; • Design, marketing and programming courses; • Individual and group classes for adults. Events, lectures, master classes Attendance at most events will be paid. The main events will be held with the support of the sponsors, structural funds of Estonia and the EU. Cafe Products, events. linnaprojektid.ee 11 / 13 Roadmap 2nd of February, 2019 Conducting of an urban hackathon “Futurecity – Jõhvi!” 5.02.19 – 1.03.19 Creation of working groups, searching for activists and volunteers 5th of March, 2019 Renting a garage with the ground in Johvi at Jaama St 6 March – April 2019 Garage cleaning, communications, demolition of internal walls 30th of April, 2019 Termless lease of administrative building (Former police station) 1.05.19 – 25.05.19 Territory cleaning and garbage collection; terrace and stage construction 1.05.19 – 13.05.19 The administrative building cleaning, connection of communications 2.05.19 – 31.05.19 Building’s first floor renovation, new furniture installation, wiring and electrical equipment replacement, plumbing 3rd of May, 2019 Initiation of the event development by activists in order to engage residents and to create a Community around the Urban Space 7th of May, 2019 Cooperation agreements: Toila Sadamakõrts, Sveta Baar (Telliskivi, Tallinn), Narva Art Residency, OBJEKT multimedia future hub (Narva) 7.05.10 – 14.05.19 Searching for catering partners 24th of May, 2019 Removal of debris and old furniture 1st of June, 2019 Public event "Urban Art" on the territory; the administrative building’s first floor opening 1.06.19 – 20.06.19 Construction of a cafe and coworking area June – July 2019 Community strengthening, organizing of internal events June – July 2019 Building’s second floor renovation, purchase of the equipment July – August 2019 Building’s third floor renovation, purchase of the equipment, replacement of heating pipes August – September 2019 Basement renovation, insulation of the administrative building September 2019 The building and the Urban Space are fully functioning linnaprojektid.ee 12 / 13 History It is also important to preserve the appearance of the building and the ability to turn part of it into an interactive museum as a contemporary art platform for the various events. Contemporary Art Platform * The Urban Space structure is illustrative. The object is under construction and is open to visiting by prior arrangement. Thank You for your attention! Linnaprojektid NGO Team We will be happy to answer your questions by email [email protected] linnaprojektid.ee 13 / 13 LINNAPROJEKTID MTÜ (NGO) linnaprojektid Reg.nr. 80414230 urban projects linnaprojektid.ee [email protected] +372 5567 1377 Sponsorship Package Sponsorluse pakett | Спонсорский пакет Jõhvi urban public space | Jaama St 6, Jõhvi – Former police station building * – Garage boxes and surrounding area ** – Skate park * Termless lease agreement started 30th of April, 2019 ** Termless lease agreement started 2nd of February, 2019. Please see attached Project description.  In English Jõhvi Urban Space support Soft Cap: 200.000 € | Hard Cap: 400.000 € In accordance with the Sponsorship Regulation of the non-profit organization Linnaprojektid in the format of the development of public space, there are three levels of one-time * support: Basic Middle High 1000€ 5000€ 10000€ and more * • One-time mention of the company in • All the benefits of the basic level, • All mid-level benefits** promotional materials and except for the order of mention • Logo in the top row of general publications • Logo and website link on sponsors • Official certificate and confirmation promotional materials and • The constant mention of the of Sponsorship publications* Sponsor on the commemorative • 20% discount on participation in • Reports on the acquisition of tablet inside the administrative paid events hosted by materials and equipment building Linnaprojektid MTÜ * Additional Sponsorship terms are discussed separately. ** The mention of the sponsor company in the promotional materials of the Space until December 31, 2019. *** The mention of the sponsor company the entire calendar year since the start of the Cooperation. Purposes • Purchase of equipment, building materials and interior items • Community education and social oriented events, promoting and advertising • Internal repairs Materials The following materials must be provided for Sponsorship: • Company logo in colour and monochrome • Company name and brief description • Website link and links to social networks Requisites Please contact Linnaprojektid MTÜ before making a decision. IBAN: EE381010220275441222 | ACC. NAME: Linnaprojektid MTÜ BENEFICIARY BANK: AS SEB Pank | SWIFT/BIC: EEUHEE2X BANK ADDRESS: Tornimäe 2, 15010 Tallinn, Estonia EXPLANATION: «Annetus Jõhvi Loomelinnak – company name, email address» Thank You for your attention! Linnaprojektid NGO team linnaprojektid.ee 2/4  Eesti keeles Jõhvi Loomelinnakule annetus Soft Cap: 200.000 € | Hard Cap: 400.000 € Kooskõlas mittetulundusühingu Linnaprojektid sponsorlusmäärusega avaliku ruumi arendamise vormis on kolm ühekordse * toetuse taset: Põhiline Keskmine Kõrge 1000€ 5000€ 10000€ ja rohkem * • Ühekordne ettevõtte mainimine • Kõik baastaseme eelised, välja • Kõik kesktaseme eelised** reklaammaterjalides ja väljaannetes arvatud mainimisjärjekord • Logo peasponsorite ülemisel real • Ametlik tõend ja Sponsorluse • Logo ja link saidile • Sponsori pidev mainimine kinnitus reklaammaterjalides ja väljaannetes* administratiivhoone mälestustabelis • Soodustus 20% Linnaprojektid MTÜ- • Materjalide ja seadmete soetamise lt korraldatavatele üritustele aruanded * Täiendavaid sponsorluse tingimusi arutatakse eraldi. ** Sponsori ettevõtte mainimine ruumi reklaamimaterjalides kuni 31. detsembrini 2019. *** Sponsori ettevõtte mainimine kogu kalendriaasta jooksul alates Koostöö algusest. Eesmärgid • Seadmete, ehitusmaterjalide ja sisustuskaupade ost • Ühenduste haridus ja sotsiaalne kaasatus, reklaam • Siseremont Materjalid Sponsorluseks tuleb esitada järgmised materjalid: • Ettevõtte logo värviliselt ja mustvalgega • Ettevõtte nimi ja lühikirjeldus • Link veebilehele ning sotsiaalmeedia lingid Rekvisiidid Enne otsuse tegemist palun võtke ühendust Linnaprojektid MTÜ-ga. IBAN: EE381010220275441222 | KONTO NIMI: Linnaprojektid MTÜ SAAJA PANK: AS SEB Pank | SWIFT/BIC: EEUHEE2X PANGA AADRESS: Tornimäe 2, 15010 Tallinn, Estonia SELGITUS: «Annetus Jõhvi Loomelinnak – ettevõte nimi, emaili aadress» Täname Teid tähelepanu eest! Linnaprojektid MTÜ tiim linnaprojektid.ee 3/4  По-русски Поддержка Jõhvi loomelinnak Soft Cap: 200.000 € | Hard Cap: 400.000 € В соответствии с положением о Спонсорстве некоммерческой организации Linnaprojektid в формате развития общественного Пространства существует три уровня единоразовой * поддержки: Базовый Средний Высокий 1000€ 5000€ 10000€ и более * • Разовое упоминание компании в • Все преимущества базового • Все преимущества среднего промо-материалах и публикациях уровня, за исключением порядка уровня** • Официальная грамота и упоминания • Логотип в верхнем ряду подтверждение Спонсорства • Логотип и ссылка на сайт на генеральных спонсоров • Скидка 20% на участие в платных промо-материалах и публикациях* • Постоянное упоминание мероприятиях Linnaprojektid MTÜ • Отчеты о приобретении Спонсора на памятной табличке материалов и оборудования внутри административного здания * Дополнительные условия Спонсорства обсуждаются отдельно. ** Упоминание компании-спонсора в промо-материалах Пространства до 31 декабря 2019 года. *** Упоминание компании-спонсора весь календарный год с момента начала Сотрудничества. Назначение • Покупка оборудования, строительных материалов, элементов интерьера • Развитие сообществ и социально ориентированные мероприятия, реклама и продвижение • Внутренний ремонт Материалы Следующие материалы должны быть предоставлены для Спонсорства: • Логотип компании в цветном и монохромном варианте • Наименование компании и краткое описание • Ссылка на сайт и ссылки на социальные сети Реквизиты Пожалуйста, перед тем, как принять решение, свяжитесь с Linnaprojektid MTÜ. IBAN: EE381010220275441222 | ИМЯ ПОЛУЧАТЕЛЯ: Linnaprojektid MTÜ БАНК ПОЛУЧАТЕЛЯ: AS SEB Pank | SWIFT/BIC: EEUHEE2X АДРЕС БАНКА: Tornimäe 2, 15010 Tallinn, Estonia ПОЯСНЕНИЕ: «Annetus Jõhvi Loomelinnak – наименование компании, адрес э-почты» Благодарим Вас за внимание! Команда Linnaprojektid MTÜ linnaprojektid.ee 4/4