EEA AND NORWAY GRANTS
FUND FOR BILATERAL RELATIONS
INITIATIVE PROPOSAL
Title of the initiative: Cross–sector Action Plan of Green Tiger for 2040
Implementing entity (beneficiary state entity): Green Tiger Foundation (Sihtasutus Rohetiiger)
- Partner(s) (minimum one donor state entity):
BJØRK Innovation AS, https://bjorkinnovation.org, main contact Marcus Lind Nerhoel,
[email protected]
Bilateral priority area identified by the JCBF beyond the programs:
promotion of core European values, such as respect for human dignity, freedom, democracy, equality, the rule of law
and the respect for human rights for all people, regardless of their racial or ethnic origin, religion or belief, gender,
disability, age, sexual orientation or gender identity;
E-governance (digitalization)
eastern partnership
equality and equal treatment
x competitive business environment, sustainable and adaptive governance (based on “Competitiveness Plan for 2020”
approved by the Government of Estonia)
Allocation (total sum): 122 000 EUR
(A more detailed project budget description in the activity plan)
Short description of the initiative:
(background, aim, participants, activity plan, budget outline, communication and dissemination)
See annex 1
Activity plan:
Activity Time Location Cost Participants
Team formation 10.2024 Tallinn 2,000 EUR 30
Creation of the
structure for the Tallinn,
Action Plan 2040 1.10 - 30.11.2024 Oslo 10,000 EUR 30
1.11.2024 - Tallinn,
Engagement events 31.03.2025 Oslo 20,000 EUR 300
1.11.2024 -
Content creation 30.04.2025 Tallinn 80,000 EUR 20
Collaboration with 1.10.2024 - Tallinn,
the Norwegian team 30.04.2025 Oslo 10,000 EUR 50
1
Planned results1
OUTPUT INDICATOR TARGET
Cross-sector action plan of Green - Action plan 2040 with specific - describe Estonia's
Tiger for 2040 steps and descriptions of economic space in
needed changes for 2025, 2040
- About 120-page document 2030, 2040 - present a 15-year
and appendices - regulations and political action plan for
- short versions for decisions – proposals for the public and private
politicians, the press, and state sectors
interested parties - recommendations for both - describe
private and public sectors interconnections
- dynamic model – evolving and dependencies
document of the five most
- investment needs and funding important
sources economic sectors;
- indicate how
Estonia's economy
will become
climate-neutral by
2040
Annex 1
Short description of the initiative: (background, aim, participants, activity plan, budget outline,
communication and dissemination)
Background:
Rohetiiger (Green Tiger) is an Estonian environmental initiative aimed at promoting sustainability
and ecological awareness across various sectors of society. Its activities cover multiple areas.
Sustainable Business Practices: Rohetiiger collaborates with companies to help them implement
sustainable and eco-friendly production methods, reduce waste, and support the circular economy.
Environmental Awareness and Education: The initiative raises awareness among individuals and
organizations about environmental issues such as climate change and biodiversity loss. It offers
educational programs and campaigns that emphasize the importance of sustainability.
Influencing Policy: Rohetiiger advocates for environmentally sustainable policies at both the
national and local levels. In collaboration with decision-makers, it helps shape regulations and
strategies that support sustainable development.
Community and Collaboration: Rohetiiger encourages collaboration between the public, private,
and non-profit sectors to achieve systemic change. The goal is to create a network that leads the
green transition in Estonia.
2
Projects and Innovation: Rohetiiger initiates and supports projects focused on environmental
protection, sustainable urban planning, and green innovations.
Overall, Rohetiiger is a leader of the green transition in Estonia, encouraging responsible
attitudes towards nature and the development of a more sustainable economy.
To achieve its goals, one of Rohetiiger's actions is to develop a balanced economic model by 2040.
The core principle is to agree on the principles of coexistence between the economy and the
environment in a way that allows economic growth while preserving or even improving the natural
environment.
To this end, Rohetiiger is creating roadmaps for the sectors with the highest carbon content—
Energy, Construction, Transport, Land use and Industry & Circular economy. Roadmaps for Energy,
Construction, and Transport have already been completed, while the roadmaps for Land use and
Industry & Circular economy are under development (see Rohetiiger Publications). The roadmaps
represent the business community's vision of a balanced economic model in each sector, looking
ahead to 2040. By creating these roadmaps, businesses commit doing their part to reduce carbon
emissions in their respective sectors.
The focus of this application is the preparation of Rohetiiger's cross-sectoral Action Plan 2040,
which updates and consolidates the five roadmaps, establishes connections, and describes the
economic environment in which society will live in Estonia in 2040.
From October 1, 2024, Rohetiiger will begin developing the Action Plan until 2040, which
encompasses the five sectoral roadmaps. The cross-sectoral Action Plan 2040 will follow the model
used for the development of the roadmaps. The editor-in-chief of the Action Plan is Rene Pärt, a
member of the board of Port of Tallinn and editor-in-chief of the Transport roadmap.
The objectives of the Action Plan are:
To describe the economic environment of Estonia in 2040
To outline a 15-year action plan for the public and private sectors year by year
To describe the interconnections and dependencies between the five key economic sectors
(energy, transport, construction, land use, and industry & circular economy)
To show how Estonia's economy can become climate neutral by 2040
The Action Plan 2040 will document the current situation and set targets for the Estonian economy
for 2030 and 2040. The document will analyze various scenarios and be results-oriented.
The foundational principles of the Action Plan 2040 are:
Minimal environmental impact – maximum added value
Collaboration and inclusion
Data- and science-based approach
Avoiding duplication with existing development plans and roadmaps
Valuing the circular economy
Identifying Estonia's competitive advantages
3
Team:
Editor-in-chief: responsible for team composition, setting the vision and goals, organizing
meetings and discussions in Estonia and Norway, consolidating and editing inputs, linking
with previous roadmaps, and liaising with the Norwegian partner.
Five sector leaders: responsible for collecting and analyzing content in their respective
areas, involving stakeholders (businesses, universities, professional associations, ministries),
and coordinating work.
Analyst: responsible for analyzing and modeling data provided by sector leaders and linking
with previous roadmaps.
State representative: a senior official from either the Ministry of Climate or Ministry of
Economic Affairs and Communication who maintains the state's interest and ensures the
roadmap's input reaches state policies and development documents.
Council: a body consisting of visionaries and top executives from the five sectors covered in
the action plan, monitoring and advising on the completion of the action plan; the council
includes 13 members.
Marcus Lind Nerhoel from BJØRK Innovation AS, Norway: innovating Norwegian and Swedish
municipalities with sustainability projects. Main contact: Thor Moen, https://bjorkinnovation.org
Helps engage people and knowledge from Norway and organizes expert discussions in
Norway.
Budget:
The total budget for the project is 150,000 euros.
Funds are allocated for team and expert salaries, organizing engagement events, and
communication.
122,000 euros will be used for the substantive preparation of the action plan, including the salaries
of Estonian and Norwegian experts for seven months and organizing engagement events in Estonia
and Norway. 28,000 euros is self-financing, covering communication and lobby after the completion
of the substantive work.
Timeline:
The content of the Action Plan 2040 will be completed between October 2024 and April 2025.
Starting in May 2025 publication, communication and lobbing of the action plan will take place.
Cooperation with a Norwegian partner:
In cooperation with the Norwegian partner, it is planned to find out whether similar road maps or
action plans with a view to the future have been created in Norway as well, and what could be used
as an example. The plan is to hold a round table of Norwegian and Estonian entrepreneurs in all five
sectors to discuss different visions of the future and see if there is common ground. There will also
be a larger meeting for entrepreneurs in Norway, where the prepared Action Plan 2040 for Estonia
will be discussed and personal comments will be given. There will be close communication between
the project manager and the Norwegian main contact.
4
Consent for Collaboration
Dear Green Tiger Team,
We, at BJØRK Innovation, are pleased to express our consent to collaborate with Green Tiger
on the activities, related to an application for Norway Grant. We believe that this partnership
aligns well with our values and goals, and we are excited about the potential impact we can
achieve together.
Please consider this letter as our formal agreement to proceed with the proposed
collaboration. We are committed to contributing our expertise to ensure the success of this
initiative.
Should you require any further information or documentation from our side, please do not
hesitate to reach out.
We look forward to a successful and fruitful collaboration.
Best regards,
Marcus Lind Nerhoel
Co-Founder & COO
BJØRK Innovation
[email protected]
+46 738956969
Org. nr: 928 994 236
Address:
BJØRK Innovation AS
Traraveien 55
1605 Fredrikstad
Norway
www.bjorkinnovation.org