Invitation
World
Intangible
Investment
Highlights 2026
Better Data for Better
Business and Policy
Join us for the global launch of the World Intangible Investment
Highlights 2026 report, co-published by WIPO and Luiss
Business School.
This event will unveil new data on global trends in intangible
investment, including the first-ever estimates for Canada and
the Philippines.
Leading academic experts, policymakers and business leaders
will discuss the report’s main findings. An industry panel will
focus on the 2026 special theme: how investment in brands can
drive firm competitiveness and serve as a channel to move up
along the value chain.
Global launch event
Wednesday, July 8, 2026
8.30 to 10.00 a.m. (CEST)
8.00 to 8.30 a.m. Breakfast
Room A, AB Building, WIPO
Webcast available on https://webcast.wipo.int/
Wednesday, July 8, 2026
Program
Room A, AB Building, WIPO
8.00-8.30 a.m.
Breakfast
8.30-8.45 a.m.
High-level opening
Mr. Marco M. Alemán, Assistant Director General, Intellectual
Property and Innovation Ecosystems Sector (IES), WIPO
Mr. Konstantinos Georgaras, Chief Executive Officer, Canadian
Intellectual Property Office (CIPO), Canada
Mr. Teodoro C. Pascua, Director General, Intellectual Property
Office of the Philippines (IPOPHL), Republic of the Philippines
8.45-8.55 a.m.
Keynote: Intangible investment and the economy: A central
banking perspective.
Dr. Fritzi Köhler-Geib, Executive Board, Deutsche Bundesbank,
Germany
8.55-9.20 a.m.
Presentation of the World Intangible Investment Highlights
2026
Prof. Cecilia Jona-Lasinio, Professor of Applied Economics, Luiss
Business School, Italy
Mr. Carsten Fink, Chief Economist, Department for Economics
and Data Analytics (DEDA), IES, WIPO
Mr. Sacha Wunsch-Vincent, Head, Section, DEDA, IES, WIPO
Ms. Anmol Kaur Grewal, Research Fellow, DEDA, IES, WIPO
9.20-9.25 a.m.
Program
Video address: Measuring the intangible economy in the age
of Artificial Intelligence
Mr. Bert Kroese, Chief Statistician, Data Officer, and Director,
Statistics Department, International Monetary Fund (IMF)
9.25-9.55 a.m.
Industry perspectives: Leveraging brand investment for
competitiveness and growth
Drawing on the latest cross-country data on brand investment
from the World Intangible Investment Highlights 2026, the
panel will discuss how strategic investment in brands can serve
as a channel for upgrading in global value chains and
strengthening domestic value creation.
Chair: Ms. Deborah Hampton, President, International
Trademark Association (INTA) and Global Brand Enforcement &
Trademark Leader, The Chemours Company, United States of
America (US)
Speech: Prof. Dr. Jan-Benedict Steenkamp, Distinguished
Professor of Marketing, The University of North Carolina at
Chapel Hill, US
Mr. Le Chen, Senior Director, IP Policy and Dispute Resolution,
Xiaomi Inc., People’s Republic of China
Mr. Vinay Ahuja, Chief Analytics and Insights Officer Europe and
Vice-President, Procter & Gamble International Operations,
Switzerland
Closing of the meeting
Saatja: "E-documents" <
[email protected]>
Saaja: "E-documents" <
[email protected]>
Teema: WIPO's 3rd Edition of the "World Intangible Investment Highlights 2026: Better Data for Better Business and Policy"
Kuupäev: 2026-07-08 07:19
Please find enclosed circular C. 9308 relating to the publication of the
“World Intangible Investment Highlights 2026”, co-published by WIPO and
Luiss Business School, on the occasion of the Sixty-Eighth Series of
Meetings of the Assemblies of the Member States of WIPO.
Additional details are available here:
<https://www.wipo.int/en/web/economics/w/news/2026/global-launch-of-the-world-intangible-investment-highlights-2026>
https://www.wipo.int/en/web/economics/w/news/2026/global-launch-of-the-world-intangible-investment-highlights-2026.
------------
Veuillez trouver ci-joint la circulaire C. 9308 relative à la publication
des « Données essentielles sur l’investissement incorporel dans le monde
2026», coéditée par l’OMPI et la Luiss Business School, à l’occasion de la
soixante-huitième série de réunions des Assemblées des États membres de l’OMPI.
Des informations complémentaires sont disponibles ici
<https://www.wipo.int/en/web/economics/w/news/2026/global-launch-of-the-world-intangible-investment-highlights-2026>
https://www.wipo.int/en/web/economics/w/news/2026/global-launch-of-the-world-intangible-investment-highlights-2026.
------------
Tenemos el agrado de enviar adjunta la circular C. 9308 relativa a la
publicación de la tercera edición de los Aspectos destacados de la inversión
mundial en activos intangibles 2026 copublicada por la OMPI y la Luiss
Business School, con ocasión de la sexagésima octava serie de reuniones de
las Asambleas de los Estados miembros de la OMPI.
Información adicional disponible aquí
<https://www.wipo.int/en/web/economics/w/news/2026/global-launch-of-the-world-intangible-investment-highlights-2026>
https://www.wipo.int/en/web/economics/w/news/2026/global-launch-of-the-world-intangible-investment-highlights-2026.
---------------
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C. 9308
The International Bureau of the World Intellectual Property Organization (WIPO) presents its
compliments and has the honor to refer to the publication of the World Intangible Investment
Highlights (WIIH) 2026, released on the occasion of the Sixty-Eighth Series of Meetings of
the Assemblies of the Member States of WIPO.
Intangible assets - such as research and development (R&D), software, design, and
branding - are central drivers of innovation and economic growth. Yet, the availability of
timely and comprehensive data remains limited, particularly for middle-income economies.
Co-published by WIPO and Luiss Business School (LBS), the WIIH 2026 addresses this gap
and provides the most up-to-date cross-country statistics on investment in intangible assets.
The 2026 edition presents the latest data on intangible investment for Brazil, India, Japan,
the United Kingdom, the United States of America, and 22 European Union economies, and
for the first time, estimates for Canada and the Philippines.
The special theme of the WIIH 2026, “Investment in Brands as a Key Driver of Firm
Performance,” examines how investment in brands shapes firms’ image and reputation in the
marketplace and how these outcomes strengthen firm competitiveness.
The press release summarizing the report’s findings is accessible here:
https://www.wipo.int/pressroom/en/articles/2026/article_0011.html.
The electronic version of the WIIH 2026 is available at:
https://www.wipo.int/publications/en/details.jsp?id=4860
For printed copies, requests may be addressed to:
[email protected]
With the WIIH, WIPO seeks to improve the understanding of investment in intangible assets,
with a view to facilitating evidence-based pro-growth business strategy and policymaking. It
is a complement to the WIPO work on advancing intellectual property-backed finance.
July 8, 2026