Saatja: Miruna Herovanu <
[email protected]>
Saadetud: 29.09.2022 11:20
Adressaat: KUL min <
[email protected]>
Koopia: Andres Jõesaar <
[email protected]>; Heili Jõe <
[email protected]>; Grégoire
Polad <
[email protected]>; Mark Lichtenhein <
[email protected]>; Anita Debaere
<
[email protected]>; Vlad-Florin Vita <
[email protected]>
Teema: FW: Kind request for Ministerial support for a European legislative instrument to fight
piracy - commonly supported by Members of the European Parliament and Europe’s Cultural,
Creative and Sport sectors
Manused: image001.png; 220603-ACT-Piracy-of-live-content-CEO-Letter-to-Commissioner-
Breton-FINAL (1).pdf; Call to Action - End Piracy of Live Content Now.pdf; Sports CEOs letter
- 24 June 2022.pdf
To the attention of the Office of Minister Terik
Ministry of Culture, Estonia
Brussels, 29 September 2022
Dear Minister,
I am writing to you as a kind reminder for your consideration on the issue below that we first
communicated on Tuesday, 20 September.
As a reminder, we call on Member States to request that the European Commission act on the matter of
piracy of live content with expediency and adequate measures. Should you be willing to lend us your
voice, we would kindly ask that you respond to this email at the latest by October 3, 2022.
We are looking forward to hearing from you.
Kind regards,
Grégoire Polad, Director General of ACT
Mark Lichtenhein, Chairman of SROC
Anita Debaere, Director at Pearle- Live Performance Europe
From: Miruna Herovanu
Sent: Tuesday, 20 September 2022 15:51
To: '
[email protected]' <
[email protected]>
Cc: '
[email protected]' <
[email protected]>; '
[email protected]' <
[email protected]>; Grégoire
Polad <
[email protected]>; Mark Lichtenhein <
[email protected]>; Anita Debaere <
[email protected]>;
Vlad-Florin Vita <
[email protected]>
Subject: Kind request for Ministerial support for a European legislative instrument to fight piracy -
commonly supported by Members of the European Parliament and Europe’s Cultural, Creative and Sport
sectors
To the attention of the Office of Minister Terik
Ministry of Culture, Estonia
Brussels, 20 September, 2022
Dear Minister,
RE: Kind request for Ministerial support for a European legislative instrument to fight piracy -
commonly supported by Members of the European Parliament and Europe’s Cultural, Creative and
Sport sectors
We are writing to you on behalf of several European organisations representing leading businesses in
the field of Broadcasting, Sport and live performance, the Association of Commercial Broadcasters and
Video on Demand Services in Europe (ACT), the Sports Rights Owners Coalition (SROC) and the
Performing Arts Employers Association League Europe (Pearle). Our members play fundamental roles in
funding and supporting Europe’s cultural, sports and creative sectors.
Alongside Members of the European Parliament, the sectors we represent have been calling on the
European Commission to support jobs and growth by tackling the issue of piracy of live content. An
ongoing scourge which drains our ability to reinvest in our respective value chains, weakens Member
States’ taxable income base whilst benefiting illegal networks worldwide. This can and should be
addressed. The European Commission has the opportunity to do so with a specific and targeted
regulation in 2023. We kindly ask for your office to support the attached Call to Action alongside fellow
EU Ministers, as well as Members of Parliament and Industry leaders across Europe.
We call on your support to ask the European Commission to deliver a legislative instrument to tackle
live content piracy as a firm commitment from the European Executive branch to address the issue of
piracy with adequate measures. The European Parliament is aware of the magnitude of this problem
and has already addressed the need for the EU to pursue a remedy by requesting the European
Commission to propose legislation in May 2021, in a resolution on the Challenges of Sports Events
Organisers in the Digital environment. Such measures are equally requested and supported by a
considerable number of industry leaders. See for example the call by media CEOs in the attached letter
addressed to the Internal Market Commissioner, Mr. Thierry Breton, in June 2022. A similar letter, which
is attached to this email, has been sent to the Commissioner by the Sports Rights Owners leaders, on
June 24, requesting the European Commission’s support for a targeted legislative instrument addressing
piracy of live content. Unfortunately, we have yet to receive a clear signal from the Commission that
they will address this issue with adequate measures.
This is why we call on Member States to request that the European Commission act on this matter with
expediency and adequate measures. Should you be willing to lend us your voice, we would kindly ask
that you respond to this email at the latest by October 3, 2022.
Once all support is registered, the Call to Action with supporting names (no physical signature required)
will be sent to the Office of the President of the European Commission, with copy to Vice-President
Schinas, Commissioner Breton and Commissioner Gabriel. I thank you for your kind consideration of this
request and hope that we may be able to rely on you. Naturally we remain at your disposal should you
wish to discuss this matter in greater detail.
Yours faithfully,
Grégoire Polad, Director General of ACT
Mark Lichtenhein, Chairman of SROC
Anita Debaere, Director at Pearle- Live Performance Europe
Miruna Herovanu | Senior EU Affairs Officer | Association of Commercial Television and Video on
Demand Services in Europe
Rue des deux églises, 26 | 1000 Brussels | Belgium | T:+32 2 736 00 52 | M:+32 485 22 04 91 | www.acte.be |
Twitter | LinkedIn
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Brussels, 24 June 2022 Monsieur Thierry Breton
Commissioner for the Internal Market
European Commission
Rue de la Loi 200
1049 Brussels
[email protected]
Monsieur le Commissaire,
We represent sports events’ organisers, a sector where Europe leads the world. Just like many content
producers, our industry relies on Intellectual Property Rights, and especially copyright, to fulfil its
major economic impact (more than 2% in GDP and almost 3% in employment according to the EC
latest study). An important share of our media rights revenues is also reinvested each year in
grassroots sports and community projects across Europe.
The Digital Services Act (DSA), which has just been adopted, provides the horizontal platform to now
develop a specific instrument to address the longstanding issues caused by online piracy of live events
in general, and sport competitions’ broadcasts in particular.
Despite the very large availability of sport competitions through different platforms, piracy continues
to be rampant online. A report released by Synamedia and Ampere Analysis in March 2021 revealed
that sports piracy is costing the industry as much as $28.3 billion a year – around half the entire value
of the legitimate market – highlighting the scale of the issue on a global level.
Live content - such as sport - is unique in that the value of the content is concentrated during the
specific broadcast or digital stream. Digital watermarking and fingerprinting technologies embedded
in our content provide legal certainty of our content’s origin, leaving no margin for interpretation. It
should therefore be a simple matter for illegal live content to be removed by online intermediaries
immediately upon receipt of a takedown notice from their owners - and most certainly before a live
event terminates. Current legislation only requires online intermediaries to respond “expeditiously”,
leaving the time frame for action ambiguous and undermining real enforcement.
We very much welcome your address at the European Parliament CULT Committee on 15 June, where
you explained that the Commission was looking into immediate take-down, injunctions and
cooperation between national authorities. However, we want to clearly underline that a non-legally
binding approach will allow intermediaries to continue to exploit existing ambiguities in the law and
will not have the desired impact. Only a legislative initiative clarifying that online intermediaries must
respond immediately when the content is time sensitive and clearly identified, would be the “game
changer” that we need. This is precisely what the European Parliament asked for in its May 2021
Resolution on the Challenges of sports events organisers in the digital environment.
We therefore request your support in the fight against live piracy by promoting a dedicated legislative
instrument in the 2023 Work Programme. This will be supported by the European Parliament and a
clear majority of Member States. The issue of piracy of live content has been left unanswered for too
long and we now really need to convert the try through a meaningful legislative proposal.
We also inform President van der Leyen, Vice-President Vestager and Commissioner Gabriel’s
Cabinets and remain at your disposal for any clarification you may need.
Yours sincerely,
Ms Sally Bolton Mr Claus Thomsen
CEO of the All-England Lawn Tennis Club (Wimbledon) CEO of the Danish Football League
Mr Kevin Lamour Mr Jordi Bertomeu
UEFA Deputy Secretary General CEO of Euroleague Basketball
Mr Vincent Labrune Ms Donata Hopfen
President of the French Football League CEO of the German Football League
Mr David Haggerty Mr Nick Bitel
President of the International Tennis Federation CEO of London Marathon
Mr Marcin Animucki Mr Martin Slumbers
President of the Polish Football League CEO of the of the R&A (Golf)
Mr Neil Doncaster Mr Benjamin Morel
CEO of the Scottish Professional Football League CEO of Six Nations Rugby
Mr Javier Tebas Medrano Ms Susan Clare Briegal
President of the Spanish Football League CEO of the World Netball Federation
CEO Letter to Commissioner Thierry Breton
Brussels, 3 June 2022
PAGE | 1
Brussels, 3 June 2022
Mr Thierry Breton
Commissioner for the Internal Market
European Commission
Rue de la Loi 200
1049 Brussels
[email protected]
Dear Commissioner Breton,
RE: Media CEOs request political support for a new anti-piracy legislative instrument to be included
in the European Commission’s 2023 Work Programme
We write as leaders of Commercial TV and VoD providers in Europe. Our industry ensures billions of
Euro are reinvested each year in quality and regulated news and content. In so doing, informing and
entertaining hundreds of millions of households across Europe.
2022 will be remembered as the year Europe adopted a horizontal legislative instrument toremodel
its approach to content moderation in the digital sphere. The Digital Services Act (DSA) is a step
forward that provides the basis to develop a vertical instrument to address the longstanding
problems caused by online piracy. This is a key feature to ensure the DSA delivers effective and
specific legal tools for the sectors concerned. This will complement what has already been achieved
with the Digital Single Market Directive adopted in 2019.
Given your substantial background in business, you are uniquely placed to understand the crucial
importance of protecting the investment in European content. For years, European media, sports
organisations and live event organisers have demonstrated to legislators the high levels of online
piracy that negatively impact our services and the revenue flowing to legal services.
Despite unprecedented legal offersi, piracy continues to be rampant online and costs our industries
billions each year. Lost revenue impacts content development, professional and grassroots sports,
other high end or amateur productions, as well as tax revenue. Piracy also harms consumers who
are exposed to risks of malware, data loss, and inappropriate content – with no child protection.
We urgently call for a legislative instrument to tackle live content piracy. Live content - such as sports
and entertainment - is unique in that the value of the rights is concentrated during the specific
broadcast/stream. It is a matter of financial responsibility for the Union to demonstrate the protection
of content, including live cultural and creative content that receives EU funding.
The only effective tool is a legislative one. A non-legislative approach will allow intermediaries to
continue to exploit existing ambiguities in the law and will not have the desired impact. We have seen
some noticeable progress in a few Member States. This progress should be expanded and completed
at European level while respecting the principle of subsidiarityii. Our teams have and continue to share
potential legal approaches and effective tools that should be considered to ensure, in particular, real-
time removal of pirated content with no risk of over-blocking.
CEO Letter to Commissioner Thierry Breton
Brussels, 3 June 2022
PAGE | 2
We therefore kindly request your support in the fight against live piracy by promoting a dedicated
legislative instrument in the 2023 Work Programme. This action is widely supported by the European
Parliamentiii and the Council of Ministersiv. We see no obstacles to convert this support into a
meaningful proposal that will tackle a problem that has been left unanswered for too long. Noting that
while this specific instrument is crucial to tackle live piracy, we expect action from the Commission to
tackle all forms of piracy at European level.
We thank you for your support and remain at your disposal for any further questions.
Yours sincerely,
Mr. Gilles Pélisson
Chairman & CEO, TF1
Mr. Hubertus Maria Habets Mr. Didier Stoessel
CEO, Antenna Group CEO, CME Group
Mr. Fedele Confalonieri Mr. Paolo Vasile
Chairman, Mediaset S.p.A CEO, Mediaset España Comunicación S.A.
Mr. Dean Possenniskie Mr. Devesh Raj
Managing Director, A+E EMEA CEO, Sky Deutschland Österreich Schweiz
CEO Letter to Commissioner Thierry Breton
Brussels, 3 June 2022
PAGE | 3
Mr. Anders Jensen
President & CEO, Viaplay Group
Mr. Eduardo Zulueta Ms Aleksandra Subotic
President, AMC Networks International CEO, United Media
Mr. Raffaele Annecchino
President & CEO, Paramount International Mr. Jan Koeppen
Networks, Studios and Streaming President, The Walt Disney Company EMEA
Mr. Silvio Gonzalez Moreno Mr. Andrew Georgiou
CEO, Atresmedia President and MD, Warner Bros. Discovery
Sports, Europe
²Copy sent to :
• Anthony Whelan, Digital Adviser, Cabinet of President von der Leyen
• Werner Stengg, Cabinet Expert, Cabinet of Executive Vice-President Vestager
• Marie Frenay, Member of Cabinet, Cabinet of Vice-President Jourová
• Agnieszka Skonieczna, Filomena Chirico & Fabrice Comptour, Members of Cabinet, Cabinet of
Commissioner Breton
• Lauriane Bertrand & Jules Lobry-Deblyck, Member of Cabinet & Policy Assistant, Cabinet of
Commissioner Gabriel
i EAO Yearbook 2021/2022 Key Trends
ii https://rm.coe.int/mapping-report-on-national-remedies-against-online-piracy-of-sports-co/1680a4e54c
iii European Parliament’s INI Report on an intellectual property action plan to support the EU’s recovery and resilience and “given the
specific nature of live sports event broadcasts and the fact that their value is mainly limited to the duration of the sports event in question,
enforcement procedures need to be as swift as possible; considers, however, that the current legal framework for injunctions and for
notice and take down mechanisms does not always sufficiently guarantee an effective and timely enforcement of rights to remedy the
illegal broadcast of live sports events; considers, therefore, that concrete measures that are specific to live sports event broadcasts should
be adopted as soon as possible to adapt the current legal framework to, and render it suited for, these specific challenges;” in INL Report
on Challenges of sports events organisers in the digital environment
iv Council conclusions setting the EU's priorities for the fight against serious and organised crime for EMPACT 2022 - 2025
Saatja: Miruna Herovanu <
[email protected]>
Saaja: KUL min, Andres Jõesaar, Heili Jõe, Grégoire Polad, Vlad-Florin Vita
Teema: Kind request for Ministerial support following broad trans-European and cross-party support for a European legislative instrument to fight live piracy
To the attention of the Office of Minister Terik
Ministry of Culture, Estonia
Brussels, 11 October 2022
Dear Minister,
RE: Kind request for Ministerial support following broad trans-European and cross-party support for a European legislative instrument to fight live piracy
We are writing as a follow up to our previous communication of 20th of September regarding the Call to Action to end piracy of live content. We are happy to report that this Call to Action has received the support of 108 organisations across Europe (see attached), with more asking to join since its release. This Call to Action has also been echoed by the European Parliament’s cross party call (see attached letter with 107 Members of the European Parliament signing) on the European Commission for immediate action (letter attached).
Considering these recent developments, we would like to relaunch our kind request for Ministerial support in the area of piracy of live content.
We would thus appreciate that your Ministry express explicit political support for such a measure with relevant political offices in the European Commission; namely those of President Von Der Leyen, Vice-President Schinas, Commissioners Breton and Gabriel. So as to ensure this is on the agenda for the Commission’s upcoming 2023 Work Programme and on the agenda for the upcoming exchanges which will be held between Ministers and Commissioner Breton during the Education, Youth, Culture and Sports Council, which will take place in Brussels on 28-29 November 2022.
We would also kindly ask you to support immediate and in depth discussion of legislative measures within the existing technical working groups; notably the Intellectual Property Working Party and the IP Contact Committee. The next IP Working Party is expected to take place on 17 October.
We do not make such a request lightly but truly because the sectors concerned see an urgent need to act after years of inaction at European level. We do so on the basis of large CEO support from our own members (see attached letter addressed to the European Commission in June 2022). This continues to have the highest level of support in our sector with the below Media leaders expressly requesting to add their name to this follow up communication.
The European Commission should choose to support jobs and growth by tackling the issue of piracy of live content. An ongoing scourge which drains our sectors’ ability to reinvest in our respective value chains, weakens Member States’ taxable income base whilst benefiting illegal networks worldwide. A targeted legislation tackling live content is doable, necessary and timely. We hope to be able to rely on your support.
We thank you for your kind consideration of the above requests and remain at your disposal should you have any questions.
Yours faithfully,
Grégoire Polad, Director General of the Association of Commercial Television and Video on Demand Services in Europe
With the express support of:
* Yousef AL OBAIDLI, Chief Executive Officer, beIN SPORTS France
* Nikolai Andreev, Chief Executive Officer, Vivacom Bulgaria
* JD Buckley, Chief Executive Officer, Sky Ireland
* Andrea Duilio, Chief Executive Officer, Sky Italy
* Panayotis Georgiopoulos, Chief Executive Officer, Nova Greece
* Andrew Georgiou, President and Managing Director, WBD Sports Europe
* Pam Kaufman, President & CEO, Paramount International Markets & Global Consumer Products and Experiences
* Anders Jensen, President and CEO, Viaplay Group
* Drazen Mavric, President of the Management Board, Nova TV
* Devesh Raj, Chief Executive Officer, Sky Germany
* Diana Rogic , Member of the Management Board, Nova TV
* Maxime Saada, Chairman and Chief Executive Officer, CANAL+ Group
* Aleksandra Subotic, Chief Executive Officer, United Media
* Didier Stoessel, Chief Executive Officer, Central European Media Enterprises
* Stefana Zdravkova , Chief Executive Officer, Nova Broadcasting Bulgaria
Miruna Herovanu | Senior EU Affairs Officer | Association of Commercial Television and Video on Demand Services in Europe
Rue des deux églises, 26 | 1000 Brussels | Belgium | T:+32 2 736 00 52 | M:+32 485 22 04 91 | www.acte.be <https://urldefense.proofpoint.com/v2/url?u=http-3A__www.acte.be_&d=DQMFAw&c=QCEPhmH9WJ8wFC_LYDIWIQ&r=Zsse-Mob0OELZqbPGH7EhM29n4Bgo2xcgBLlD2d-iio&m=5NwheVqOazcBHFIU-sFulGZWdXtdFShZosuEKsGEIYA&s=-_IvkE3eGsVSt6-z6QEVN5Bn1h44bcTww-hfTV54nxo&e=> | Twitter <https://urldefense.proofpoint.com/v2/url?u=https-3A__twitter.com_ACT-5Feu&d=DQMFAw&c=QCEPhmH9WJ8wFC_LYDIWIQ&r=Zsse-Mob0OELZqbPGH7EhM29n4Bgo2xcgBLlD2d-iio&m=5NwheVqOazcBHFIU-sFulGZWdXtdFShZosuEKsGEIYA&s=9VK-ilqNusUXNhbzQKirfWDPyQAesPPUOCAO2on3KRs&e=> | LinkedIn <https://urldefense.proofpoint.com/v2/url?u=http-3A__www.linkedin.com_company_association-2Dof-2Dcommercial-2Dtelevision-2Din-2Deurope-2Dact-3Ftrk-3Dbiz-2Dcompanies-2Dcym&d=DQMFAw&c=QCEPhmH9WJ8wFC_LYDIWIQ&r=Zsse-Mob0OELZqbPGH7EhM29n4Bgo2xcgBLlD2d-iio&m=5NwheVqOazcBHFIU-sFulGZWdXtdFShZosuEKsGEIYA&s=qLbFwArXNjrZisWFe72l-MXJHdI6Sv9rnWyZt9jxoY8&e=>
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END LIVE PIRACY NOW
Protect creativity, sports &
culture
We, the undersigned, call on the European Union to
address the issue of piracy and particularly live
content piracy. Piracy has and continues to drain
Europe’s creative and cultural ecosystems, sports and
live performance sectors depriving workers and
industries from billions in annual revenues and
undermining the sustainability of an essential part of
our social and economic fabric.
We call on the European Commission to deliver a
legislative instrument to tackle live content piracy as a
firm commitment from the European Executive branch
to address this issue with adequate measures.
Notably, guaranteeing that notified illegal content is
taken down immediately and blocked before the live
event terminates.
In so doing, we recall that such measures build on the
existing corpus of European and national laws to
deliver effective tools to fight and disable piracy
networks. Networks incorporating a number of
criminal operators that use piracy as a means to
launder gains from illegal activities.
It is Europe’s duty to protect and promote its world
leading creative and cultural workforce and industrial
base as well as preserving consumers from the risks
tied to piracy.
Any non-legislative instruments would be inadequate
and insufficient to address the magnitude of the
problem. Only a European wide regulation could
provide an appropriate answer.
We encourage the European Commission to act firmly
and rapidly towards proposing such an instrument.