Saatja: "President Swiss International Holiday Exhibition" <
[email protected]>
Saaja: "MKM info"
Teema: OFFICIAL INVITATION: Ministry of Economic Affairs and Communications designated as Special Guest
Kuupäev: 2023-12-05 09:37
It is with deep satisfaction that I wish to address you in your capacity as
President of the Swiss International Holiday Exhibition to inform you that
your locality has been designated as the Special Guest for the 2024
editions.
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Ministry of Economic Affairs and Communications HAS BEEN SELECTED AS A
SPECIAL GUEST AT THE SWISS INTERNATIONAL HOLIDAY FAIR
valid until 31 December 2023
05 december 2023
To the kind attention of the Mayor or the person in charge of tourism
promotion
It is with deep satisfaction that I wish to address you in your capacity as
President of the Swiss International Holiday Exhibition to inform you that
your locality has been designated as the Special Guest for the 2024
editions.
The most recent surveys of participants in the 20th edition, which has just
closed its doors after attracting more than 11,000 Swiss families, who
generate a turnover of more than 50 million francs/euros exclusively during
the vacations, together with extensive market research, confirm that your
municipality is one of the destinations that arouses considerable interest
among Swiss tourists.
Reason being, we officially grant you the right to participate in both
editions of the Swiss International Holiday Fair, enjoying prestigious
facilities, reserving a significant share of the funds allocated for 2024 by
the Fair.
The two editions of the Swiss International Holiday Fair represent the most
relevant industry events in Switzerland, with the constant goal of
presenting, highlighting and introducing to the general public all the
different facets of tourism, with a focus on the uniqueness that makes the
area special.
⦁ PrimExpo - www.fieraprimexpo.ch
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The vacation and leisure fair - Lugano - March 22/24, 2024
The spring version, aimed entirely at the end consumer (B2C), is presented
at the time of year when Swiss tourists plan their long weekend and summer
vacations.
⦁ iViaggiatori - www.iviaggiatori.org
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The Swiss International Holiday Exhibition - Lugano - November 1/3, 2024
This represents the most important industry event in Switzerland,
characterized by the philosophy of presenting, highlighting and acquainting
the general public with all the different facets of tourism, with a focus on
the uniqueness that makes destinations special. From this year, with the
addition of a B2B nuance, it offers the possibility of meeting international
buyers directly at the fair.
Some of the institutions that were in Lugano in 2023:
Municipality of Naples, Parma, Kyoto, Fier, Joinville, Ardino, Tbilisi,
Rodrigues Island, Taxco de Alarcón, Kotor, Tahiti Islands, Portimão, Lagos,
Craiova and PortoroŽ & Piran
Every year we strive to improve the event, which grows from one edition to
the next, not only in terms of visitor numbers, business opportunities and
international collaborations, but also as a place where the new preferences
of the relevant Swiss tourism market are outlined.
Attached, you will find all the information regarding the special and
exclusive package we have reserved for you. For more information you can
contact my staff directly who are available at <tel:0041 91 611 80 70> +41
91 611 80 70 or at the email address
[email protected]
<mailto:
[email protected]?subject=More Info about The
Swiss International Holiday Exhibition>
Looking forward to meeting you in Lugano,
I extend my warmest regards.
Alessandro Strazzanti
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President
Swiss International Holiday Exhibition
Swiss International Holiday Exhibition 2023
To receive more information about the show, fill out the form below by
replying to this email or fill out the online form found here
Institution:
Address:
Location:
Phone:
Email:
Web:
Contact person:
Email of contact person:
Edition:
Event realized by Promax Communication SA - Via Purasca 28 - 6988 Ponte
Tresa, Svizzera
Telefono <tel:0041916118070> +41 91 611 80 70 –
[email protected]
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PROT. N.20231844
TO: PRAISEWORTHY MUNICIPALITY
TO THE KIND ATTENTION
OF THE HONOURABLE MAYOR
AND THE OFFICE IN CHARGE FOR
TOURISM PROMOTION
FROM: SWISS INTERNATIONAL
HOLIDAY EXHIBITION
PRIMEXPO SPRING EDITION
LUGANO, 22-24 MARCH 2024
IVIAGGIATORI FALL EDITION
LUGANO, 1-3 NOVEMBER 2024
EXCLUSIVE BENEFITS RESERVED
SUBJECT: TO ACCESS TO THE SWISS TOURIST
MARKET
DUE TO THE EXCLUSIVITY OF THIS DOCUMENT,
PLEASE DELIVER IT TO THE KIND ATTENTION OF
THE HONOURABLE MAYOR AS A MATTER OF URGENCY
Salone Internazionale
⁄⁄ 1 ⁄⁄ PROMAX COMUNICATION SA / VIA PURASCA 28 / CH 6988 PONTE TRESA / T. +41 91 6118070 /
[email protected] /
Svizzero delle Vacanze WWW.PROMAX.CH
Honourable Mayor
the Swiss International Holiday Exhibition in Lugano, one of the most important tourism
events in the world, is pleased to invite your Municipality to the 2024 edition.
The last few years have transformed the world of tourism promotion, and it is with a new
spirit that I would like to invite you to participate in the Expo.
Lugano is the centre of Italian-speaking Switzerland and the main gateway to one of the
richest tourist markets in the world.
The world of tourism is constantly evolving, just like our visitors who are truly passionate
travellers. The new year will see the realisation of a plurality of events that we have
conceived and created precisely to respond to this development: on the one hand, a desire
for novelty, on the other, a sense of ‘home’.
You will have the opportunity, through two dedicated events, to tell the uniqueness your
land and your history, and to present itself to our market
PrimExpo - Live Well, Live Outdoors - This is the Spring Edition of the
Swiss International Holiday Exhibition, to be held in Lugano from 22 to 24 March
2024, which will propose the best of tourism, with a special focus on wellness,
nature and outdoor holiday proposals. This Event takes place close to 9 spring
holidays here in Switzerland: it is an unmissable opportunity to promote your
territory and immediately get tourists.
iViaggiatori - Places, People and Cultures - The Swiss International Holiday
Exhibition will be held in Lugano from 1 to 3 November 2024 and will celebrate
its 20 years of great success. An unmissable appointment for the Swiss market, it
presents itself with its usual consumer and professional offer. Particular
attention will be paid to institutions with dedicated official events and gala
dinners for tourism excellences.
Salone Internazionale
⁄⁄ 2 ⁄⁄ PROMAX COMUNICATION SA / VIA PURASCA 28 / CH 6988 PONTE TRESA / T. +41 91 6118070 /
[email protected] /
Svizzero delle Vacanze WWW.PROMAX.CH
Your territory owns all the characteristics that Swiss travellers are looking for and for this
reason it has been included among the officially invited destinations that can access special
and exclusive offers, guaranteeing you the possibility of taking part in our initiatives under
entirely reserved conditions: In virtue of this, I would like to inform you that one of our
collaborators is at your disposal to provide you with all the necessary information regarding
the package dedicated to you that you will find attached and to block the offer, given that
the spaces available are limited.
Looking forward to meeting you in Lugano to celebrate the two long weekends of
international tourism, I send you my best regards.
Alessandro Strazzanti
Board of Direction
Salone Internazionale
⁄⁄ 3 ⁄⁄ PROMAX COMUNICATION SA / VIA PURASCA 28 / CH 6988 PONTE TRESA / T. +41 91 6118070 /
[email protected] /
Svizzero delle Vacanze WWW.PROMAX.CH
SPECIAL GUEST EXCLUSIVE PACKAGE OPTION
Firm
VAT/tax code
Person in charge
Address Postal Code
City/Town
Phone Email
Chosen edition
Spring - PrimExpo from 22 to 24 March 2024
Autumn - iViaggiatori from 1 to 3 November 2024
SQUARE METRES REQUIRED 9 SQM 12 SQM 18 SQM 21 SQM 27 SQM
The stand package includes: Stand area 1 with open side - Basic set-up - Sign (12 letters) - Stand cleaning - insurance -
Electricity connection (1KW) + consumption - Registration fee - Exhibitor list
included for included for included for included for included for
4 nights accomodation
1 person 2 people 3 people 4 people 5 people
List price € 4690,00 € 6350,00 € 8975,00 € 9600,00 € 13000,00
contribution to travel expenses - € 500,00 - € 500,00 - € 500,00 - € 500,00 - € 500,00
Discounted price reserved for
you € 3990,00 € 5285,00 € 7740,00 € 8999,00 € 11900,00
Available spaces are limited and running out, actual availability will be communicated upon receipt of this form
Still available packages 3 2 3 2 1
This form is not valid as a contract and does not oblige to purchase, but has the sole purpose of opting for the
chosen package and securing the indicated benefits.
Place and date Stamp and signature of responsible person
Salone Internazionale
⁄⁄ 1 ⁄⁄ PROMAX COMUNICATION SA / VIA PURASCA 28 / CH 6988 PONTE TRESA / T. +41 91 6118070 /
[email protected] /
Svizzero delle Vacanze WWW.PROMAX.CH