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LILLE DIALOGUES 42  PRESENTATION LILLE DIALOGUES TV AT THE HEART OF EUROPEAN RECOVERY August 31, 2021 The Lille Dialogues brings together European lawmakers and international TV industry leaders for a day-long international trade summit to encourage joint reflection on the challenges facing the TV industry and to promote international cooperation. The event is organized in partnership with the Ministry of Culture, the CNC, and the European Commission. The TV sector has been marked by profound and ongoing transformation, mainly linked to the increasing number of players creating and distributing content, and has suffered greatly due to COVID. The 2021 edition of The Lille Dialogues will examine the strategies of the industry’s main players and the initiatives in place to make the TV industry a driver for recovery in Europe. Europe is a continent that is rich in creation and is an important consumer market for TV content. As such, what are its prospects in a globalized TV context? How can we support the competitiveness of the European offer in a fragmented market and in the face of the challenges posed by digital and ecological transition? The Lille Dialogues is a space for discussion and propositions that aim to support the international TV industry. Its goal is to promote a Europe of culture that fosters pluralism, diversity, and social cohesion. 43  THEMES 2021 LILLE DIALOGUES Three round tables examining perspectives for TV industry players in Europe will be organized as part of the Dialogues. Europe in an era of streaming Opportunities for European content in a fragmented market By examining European regulations and support mechanisms, this round table will analyze the opportunities available for the creation of original European series, and their international promotion and distribution. The future of TV Linear broadcasters and the transformation of the sector While many have predicted the end of the linear model, the past year has reaffirmed the power of TV channels to unite millions of viewers across Europe. What diversified strategies are they establishing to respond to new practices and continue to attract an increasingly demanding audience? A European strategy for public service broadcasting European public service broadcasting is taking a position regarding strategies to be put in place in line with the missions and values of the public sector. This round table proposes a reflection on the role of public television in the digital era and on the interest of collaborating on a European level to reinforce its production and broadcasting capacity. 44  GUESTS OF HONOR LILLE DIALOGUES Roselyne Bachelot France French Culture Minister © DR Delphine Ernotte-Cunci France CEO France Télévisions & UER © Manuel Braun Anders Jensen Sweden President & CEO Nordic Entertainment Group © Peter Knutson Priya Dogra United-Kingdom President, WarnerMedia EMEA & Asia (excl. China) WarnerMedia © DR Christina Sulebakk Denmark General Manager HBO Max EMEA WarnerMedia © DR Jan Koeppen United-Kingdom President EMEA The Walt Disney Company © DR Bruno Patino France CEO Arte © F.BOUKLA 45  GUESTS OF HONOR LILLE DIALOGUES Superna Kalle USA Executive Vice President, International Digital Network STARZ © DR Stéphane Courbit France Chairman Banijay Group © DR Jan Mojto Germany CEO Beta Film © DR Hanna Stjärne Sweden CEO SVT © DR Gilles Pélisson France Chairman & CEO Groupe TF1 © Christophe Chevalin Nicolas de Tavernost France Chairman of the Executive Board & CEO Groupe M6 © Julien Faure 46